Storytelling
Roundtable: Telling Stories That Actually Connect
Join me for a free roundtable on February 25th about something I think about a lot — how to use real client stories in your marketing (including your signature talks!) in a way that actually connects (and doesn’t feel manufactured or salesy). I’ll be joined by Afton Brazzoni of Scribe National and Steph Sedgwick of Clarity Web Design…
Read MoreHow One Idea Became a Signature Talk, Speaking Platform, and Published Book with Melania Murphy: Podcast Ep. 459
What does it look like to turn an idea into a message, a message into a signature talk, and a signature talk into a published book? In this episode, I sit down with Thought Leader Academy graduate Melania Murphy to talk about her powerful journey from spark to spotlight. Over the past couple of years,…
Read MoreSame Message, Different Medium: Why Your Talk Isn’t Landing (and How to Fix It)
Why Your Message Must Fit the Medium (and How to Get It Right) Have you ever watched a keynote and felt like you were sitting through a 90-minute training crammed into 45 minutes? Or attended a talk that felt more like a checklist than an experience? You’re not alone — and you’re not imagining it.…
Read MoreThe #1 Mistake Speakers Make with Personal Stories (and What to Do Instead)
Storytelling is one of the most powerful tools you have as a speaker, leader, or thought leader. A well-told story can create instant connection, build trust, and help your audience see themselves—and their possibilities—more clearly. But let’s be honest: not all storytelling works. We’ve all heard stories that made us lean in…And stories that made…
Read MoreThe Signature Talk Canvas®: How to Turn Information Into Transformation
Most talks don’t fall flat because the speaker lacks expertise. They fall flat because the speaker is stuck in the expert trap—sharing information without creating change. The Signature Talk Canvas® Framework by Speaking Your Brand® was designed to solve that problem. This framework helps speakers, leaders, and entrepreneurs structure their talks as a 3-Act journey…
Read MoreWhy Leaders and Executives Need Strong Business Presentation & Storytelling Skills
What You’ll Learn In today’s workplace, leaders aren’t just expected to make decisions—they’re expected to communicate those decisions clearly, confidently, and persuasively. Whether you’re briefing your executive team, presenting a strategy to the board, or inspiring your employees, your ability to tell a compelling story directly impacts your effectiveness as a leader. In this guide,…
Read MoreUsing Stories and Humor to Engage (& Convert!) Your Audience: Live Signature Talks from Our Thought Leader Academy Clients: Podcast Ep. 451
We all know that facts tell, but stories sell. And when you add a touch of humor, your audience doesn’t just listen… they lean in. In this Back Stage with Speaking Your Brand LinkedIn Live, we’re joined by two recent clients of our Thought Leader Academy, Angela Gillis and Crystal Daye. They each present a…
Read MoreSmall Shifts That Make a Huge Difference in Your Presentation Impact & Results with Karen Cochran: Podcast Ep. 449
Do you feel like your presentations are good, but maybe not yet great? The kind that gets people talking, taking action, and reaching out long after the event? That’s exactly what happened for my guest, Karen Cochran, founder of Philanthropy Innovators. Karen has led teams that have raised over $1 billion (yes, billion with a…
Read More3 Must-Haves for an Unforgettable Keynote with Carol Cox: Podcast Ep. 445
Here’s what you don’t want the audience to say after you deliver your keynote: “I learned a lot.” That’s you being stuck in the expert trap. As a keynote speaker, you’re there to provide an experience for the audience; to help them see something differently about themselves or their industry or their world; and to…
Read MoreThe Brand Voice Canvas™: Define Your Voice and Make AI Speak Like You
What You’ll Learn: The Brand Voice Canvas™ is a proprietary messaging framework developed by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders define and document their unique brand voice. The framework captures four key elements—Mission, Expertise, Methodology, and Experiences—to create messaging that is authentic, consistent, and scalable. The Brand…
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