"This is the best coaching experience I've had as an entrepreneur."

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It's time to evolve from speaker to thought leader.

Learn about

the Academy

That means you.

We need more women as thought leaders.

We know that it's through women’s stories, voices, and visibility, we challenge the status quo and change existing systems, to benefit more people.

Your brave and bold message, thought leadership project, and signature talk are key.

The Problem?

You, your business, and what matters to you is getting lost in a sea of online noise and cookie-cutter content.

You know you have a bigger message, but you have lots of ideas swirling around.

How can you stand out and make your presentations and interviews compelling?

How can you make a bigger impact with your message and put more meaning into your business?

How can you be seen as a thought leader and not another {unpaid} speaker?

What differentiates thought leaders from others is having a participatory project: it could be a podcast, a book, an event, or an initiative.


The Solution

You need to position and market yourself as a thought leader, with a bold message, well-crafted signature talk, and visibility plan to attract the right opportunities.

Thought leaders have these elements in common:

  • Viewpoint that's interesting & unique
  • Open, bold, and direct in their message and communication
  • Individual/personal story that they universalize
  • Container/project for their thought leadership (this is key!)
  • Emotive, real and vulnerable in their content and delivery

Our Thought Leader Academy program provides personalized expert coaching, peer support, training, and accountability.

Why Choose Us?

We know how to make engaging speeches & events. Our summit attendees raved that it was the best virtual event experience they've had. They were glued to their screens!

We have years of experience creating and delivering presentations and we've worked with hundreds of women on theirs.

Our unique Signature Talk Canvas® is a proven framework for creating presentations, whether lead generation webinars or story-driven TED-style talks.

Our founder Carol Cox has been called one of the best speaking coaches out there by a TED organizer who's worked with dozens of coaches worldwide.


Our mission is to amplify women's voices and develop more women thought leaders and prominent speakers.

Carol Cox featured in Forbes article

This program is a combination of

coaching + training + mastermind

5-month program from October 2021 through February 2022

  • Live & Virtual

    We do all of this virtually LIVE on Zoom video and in a private online community, so you can join us no matter where you live. Our groups are small, so you get personalized attention.

  • Growth Focused

    By the end of the program experience, you'll have the speaking and thought leadership materials in place that will fuel the growth of your business and lead you to bigger opportunities and impact.


What you want to do:

  • create your signature talk for brand awareness & lead generation
  • craft your TED-style talk
  • position yourself as a thought leader
  • generate more revenue
  • grow your email list & following
  • inspire more people & reach bigger audiences
  • boost your confidence
  • get expert guidance
  • build a network with other like-minded women

Who this is ideal for:

  • women entrepreneurs & professionals
  • have a good understanding of your best audience/clients
  • intermediate level of experience & comfort with speaking (you may still get nerves - we'll help you with those! - but you're excited to speak)
  • high-achieving action taker
  • ready to get better results
  • want to create a thought leadership project (podcast, book, event, initiative)

The ROI of Working With Us

I'm a numbers person when it comes to investing in myself and here is the ROI I can share:

My speaker feedback soared through the roof with the changes I made from what I learned from Speaking Your Brand.

I booked 8 paid speaking engagements in 2020 and my average speaking fee was 5x more than it was prior to going through the program. I filled a workshop using their selling techniques, making multiple four figures in tickets.

I have been on countless podcasts due to learning how to connect and pitch, which has sold many more of my books. Totally worth the investment. When you invest, you take it seriously and you apply the learnings. Their knowledge is worth so much more than what they charge.

When I decided to join, I had been speaking intermittently at that point and really wanted to fine tune my signature talk and grow my business.

Carol and Diane are masters and the women that you will meet in the program will also give you a place to learn from them and bounce off ideas to get feedback.



Angela Hosking,
Founder of Her One Tribe, Speaker, Workshop
Facilitator, & Author

What We'll Be Doing Together Over 5 Months to
Transform You into a Thought Leader:

  • Identify Your Thought Leadership Container

    What's the bigger message you want to share and get people behind?

    What will be the container for your thought leadership?

    In addition to speaking, it could be launching a podcast, writing a book, hosting an event, or creating an initiative that others get involved in.

    We'll help you develop your plan and see it through!

  • Strategies for Generating Revenue from Speaking and Thought Leadership

    Just like your business has a revenue model and marketing strategy, so should your speaking.

    You'll work on defining:


    • Your speaking fees and packages
    • What makes you unique as a speaker
    • Your target market (groups and companies)
    • Your sales process and negotiation strategies
  • Improve Your Stage Presence

    You'll learn strategies to enhance your stage presence, including on camera for virtual presentations.

    You'll also learn techniques for engaging your audience, so they stay tuned in and rave about you afterwards.

    Through exercises and feedback we provide, you'll work on your energy, preparation, mindset, vocal variation, and use of technology and props.

  • Create Your Signature Talk

    No more boring, same-as-everyone-else presentations. You want your talks to be inspired and memorable.

    Using our unique and proven Signature Talk Canvas® presentation framework, you'll learn how to create different types of talks, including:

    • Presentations for brand awareness & lead generation
    • Webinars for selling
    • Keynotes
    • Story-Driven / TED-style talks

    You'll work on creating your signature talk, which you'll be able to easily repurpose for different audiences, lengths of time, and formats (including virtual).

  • Get Known & Get Found: Your Personal Brand and Visibility Plan

    You'll work on the promotional materials and visibility plan you need to successfully market yourself as a speaker, including:

    • your LinkedIn profile;
    • the Speaking page on your website;
    • promotion plan for before, during, and after a speaking engagement to leverage social media and visibility.
  • Increase Your Confidence

    Putting out a bold message can be exhilarating - and sometimes daunting.

    By going through the Thought Leader Academy, you'll increase your confidence in your message, your delivery, and yourself.

    Getting support and validation from other women can make all the difference - we've seen it with our clients.

How The Program Works
  • Live Group Zoom Calls

    Weekly live group calls on Zoom on Tuesdays from 3-4 pm Eastern / 12-1 pm Pacific.

    Each month you'll get:

    Week 1 = Expert Training

    Week 2 = Power Hour Q&A

    Week 3 = Mastermind Hot Seats

    Week 4 = Show & Tell

    (Calls will be recorded if you miss any.)

  • One-on-One Coaching

    You get (2) 45-minute 1:1 coaching calls to help you with your thought leadership message, signature talk, visibility plan, and more (all Tiers).

    You also have the option of adding a VIP Day with us to create your signature talk using our proven Signature Talk Canvas® framework (Tier 2 and Tier 3). This truly accelerates your progress!

  • Private Online Community

    You'll have access to video lessons, worksheets, and templates.

    You'll have a place to ask questions and get and give feedback.

    We use Mighty Networks to host the online community. You can access it via your browser or their (very nice) mobile app.

  • Action Plan

    You'll get specific homework and action steps for each module that we'll review in our online community site and during the group calls.

    Accountability and deadlines are essential elements to getting you from where you are now to where you want to be.

  • Ongoing Review & Feedback

    Continuous improvement is what we're after. You'll get review and feedback from your facilitators and the other women in the program on your homework, including your presentation slides, audio or video recordings, speaker marketing materials, speaking packages, speaking page, etc.

  • Curated Group Participants

    The women in the program will be selected who are at a similar level of speaking experience, with similar goals, and who speak on a variety of topics and come from different industries.

    We expect you'll get to know each other well and come to rely on each other for input and support.

Monthly Schedule

What Women in Our Programs Have Accomplished

  • Getting paid to speak for the first time
  • Delivering a TEDx talk
  • Attracting higher-profile speaking engagements
  • Launching their thought leadership projects
  • Being more strategic about what they say 'yes' and 'no' to
  • Creating their speaking pages to attract the right opportunities
  • Aligning their content with their offers for better lead generation
  • Learning specific sales and outreach techniques & templates
  • Building confidence in their negotiations and pitching
  • Raising their speaking fees to $5,000+

This coaching program has absolutely changed my business. More bookings and higher fees, plus clients now say ‘yes’ without a pause. — Maureen Taylor, The Photo Detective®

With this program, you will...

Position yourself as a thought leader with a BOLD message and project.

Join the chorus of BRAVE women who are speaking up.

Go BEYOND the ordinary with a compelling signature talk.

Are you ready to use your voice to change our world?

Meet Some of Our Academy Graduates

Jackie Roby

I've gotten so much out of this program and am so grateful that I joined. The network is incredible. The women in this group are genuinely supportive and feel like part of my tribe.

Through this program I’ve been able to:

  • Launch a podcast
  • Create a lead generation webinar
  • Implement new coaching services in my business
  • Generate enhanced visibility
  • Build confidence in my messaging

Your time and your voice are worthy of $$$. TLA is an amazing resource!

— Jackie Roby, Founder of Inspired Journey Consulting


I’ve gained so much confidence and have been able to create content that is able to clearly convey the message I want to share with the world. I can say it’s truly changed my life!

This program has helped me:

  • Create my TED-Style and Signature Talk
  • Improve my visibility and confidence
  • Land several speaking opportunities
  • Clearly convey my message
  • Connect with and get feedback from other women

Thank you for encouraging me and most of all for creating the absolute most amazing space for women to find and grow their voices.

— Zaribel Clay, Business Owner, Writer & Speaker

Usha-Tewari Headshot

Until this program, I’ve never invested in myself professionally. I needed a program like this to motivate me to start thinking of ways to create a professional side hustle. This was the best investment I did for myself.

This program empowered women like me with speaking and thought leadership materials, connected us with like-minded women, and most importantly boosted our confidence with future endeavors.

I consider Carol and Diane to be my "lucky charms" because since the I started the program I've had good things happening to me--diversifying my profile, networking opportunities, and pushing myself to go outside my comfort zone.

— Usha Tewari, Speaker & Advocate


When I joined, my goals were to improve my speaking skills, create a TED-Style talk, and build confidence in my delivery.

While in the program I booked two opportunities to share my TED-style talk, and my confidence in my speaking skills has increased tremendously.

This is the best coaching experience I've had as an entrepreneur.

I am so proud of what we have accomplished independently and together. I can't wait to see how our thought leadership impacts our communities, audiences, and humanity.

— Mary Beth Simon, Owner of Niche Partnership Consulting


I joined the Academy because I wanted to get clarity on my message and how to structure a talk.

You have curated an amazing group. Every week the women in the program inspired me with their courage.

This program gave me the unique experience of being led vs. being the one guiding others. I had a chance to relax into someone else's expert process and finally dig into the core of what I want to express to the world. 

If you're an aspiring thought leader and want to get clarity on your message and courage to speak your truth - THIS is the program for you!

— Betsy Jordyn, Owner of a Marketing Agency

Natalie Legrand- Headshot

I joined the Academy because I wanted to come up with a thought leadership message and see myself as a thought leader in my field.

Now, I have a fully planned ready-to-execute thought leadership project, clarity and feedback on my message, and my signature talk.

You've got me thinking about my business in very tangible ways and getting out of my comfort zone and more importantly HEAD! Your homework has me continuously connecting dots and it's powerful. It's the breakthrough I needed.

This was truly an enjoyable experience! Highly recommend. Very interactive. Love how responsive and attentive the Speaking Your Brand team is.

— Natalie Legrand, Leadership and Social Impact Consultant


Tier 1



Includes: Full Academy with weekly calls, training, mastermind, & community + (2) 45-minute 1:1 coaching calls

Coaches: Diane Diaz & Marie Fiebach

6 spots available

Tier 2



Includes: Full Academy + (2) 45-minute 1:1 coaching calls + a VIP Day to create your signature talk using our framework

Coach: Diane Diaz

4 spots available

Tier 3



Includes: Full Academy + (2) 45-minute 1:1 coaching calls + a VIP Day to create your signature talk using our framework

Coach: Carol Cox

2 spots available


Bonuses Valued at Over $2,400

  • Guest Speakers

    Additional training with our guest experts on sales, podcast pitching, media pitching & prep, and more.

    Value = $1,500+

  • Power Up Your Personal Brand

    You'll get access to our NEW Personal Branding course.

    Value = $397

  • Podcast Episode

    The first 4 women to enroll (in Tier 2 or Tier 3) get an episode on the Speaking Your Brand podcast. An excellent way to showcase your thought leadership message to our audience!

  • Webinar Course

    You'll get access to our Webinar Idea to Launch course.

    Value = $397

  • LinkedIn Masterclass

    You'll get access to our LinkedIn for Speakers masterclass.

    Value = $197

  • Summit Recordings

    Recordings of the incredible speakers & panels from our Brave. Bold. Beyond. virtual summits.

    Priceless 😊

The Impact of Expert & Peer Support & Accountability

I knew this coaching program was just the push I needed to level up my speaking skills.

It has been a fantastic experience of personal growth, stepping outside of comfort zones, honing skills, and making meaningful connections.

The women in the mastermind are phenomenal, and we work together to uplift each other.

If it weren't for the group, I would not have created my speaker page or considered a baseline for getting paid to speak.

I am grateful to Carol and Diane for being such great coaches and facilitating the emergence of breakthrough after breakthrough.

This program is a must if you are a speaker and are ready to level up your skills."

Charmaine Gregory

Charmaine Gregory, M.D.
Speaker & Workshop 
Facilitator on Professional Burnout

Meet Your Coaches

Carol Cox

Carol Cox

Carol Cox is the founder & CEO of Speaking Your Brand® and host of the Speaking Your Brand® podcast. Carol speaks on women's leadership, women in politics, and business storytelling. During election seasons, she serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year 2021 and has been featured in Forbes. Carol has a Master's degree in History and lives in Orlando, FL.

Diane Diaz

Diane Diaz

Diane Diaz is our lead Speaking Coach with Speaking Your Brand®. She speaks regularly on personal branding, LinkedIn strategy, and women's empowerment. Diane has an extensive background in marketing and branding and is also an Ironman triathlete. Diane has a Master's in Business Administration and lives in Orlando, FL.


Marie Fiebach

Marie Fiebach is one of our Speaking Coaches and also provides media training to our clients. Marie has experience as a keynote speaker and emcee and she is a regular contributor to her local ABC TV station. Marie has a podcast called Feed Your Family Tonight and an active Instagram channel where she shares cooking videos.


Joy Spencer

Joy Spencer is one of our Speaking Coaches and helps our clients with their TED-style and movement-making talks. Joy is a certified executive and leadership coach and uses her C.R.E.A.T.E. framework to help her clients to discover, grow, and offer their gifts to the world. Joy is the host of her podcast called Reframe to Create.

Questions & Answers

Have questions about the program?

How Past Participants Have Benefitted

Michelle Gyimah

I've always known that working on my speaking skills was a key part of my business that I needed to invest in. I've spent years listening to Carol's podcast so when the group program opportunity came up I just knew I had to get on board.

The benefits from this program have been immense. I've booked several paid talks since joining and I know it's been because of the group program.

I love the group format as I get to support and the see the progress of the other women, learn more about their expertise and share in their journey.

I would 100% recommend Carol Cox and Diane Diaz for anything speaking related and will definitely call on their expertise again in the future.

— Michelle Gyimah, Speaker & Workshop Facilitator on the Gender Pay Gap in the U.K.

Dr. Carmen Landrau

Your group program helped me tremendously, particularly in these areas:

  1. Accountability makes the goals real.
  2. The support of other members of the group, especially when impostor syndrome starts lurking in the back of my mind.
  3. Receiving “The How” to do it was priceless. This last benefit is crucial to your program. Many courses offer nonspecific general advice, but here we received dedicated action steps for each person’s situation.

To me you are the "it" person when it comes to speaking coaches.

— Carmen Landrau, M.D., Professional Speaker


In your group program, I really benefitted from:

  • the valuable collaboration and feedback from other successful women who are experts in their craft
  • understanding how to pitch
  • how to effectively tell a story and how transition into and out of it
  • how to ask for an opportunity to speak
  • how to simplify my message so that it’s understood and received properly

This was a valuable program for me both personally and professionally.

— Jamara Wilson, Founder, Tuxedo Impressions