Jaime Slutsky on the Speaking Your Brand podcast

The Ins and Outs of Virtual Summits with Jaime Slutzky: Podcast Ep. 044

Kaela Whitaker Events, Home, Marketing, Thought Leadership, Webinars Leave a Comment

Subscribe to the podcast on Apple Podcasts. Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue. My guest Jaime Slutzky is an expert on …

Podcast Ep. #43: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

Podcast Ep. 043: How Speaking Can Grow (or Derail) Your Business with Amber De La Garza

Kaela Whitaker Business, Home, Networking, Podcast, Presentations Leave a Comment

Subscribe to the podcast on Apple Podcasts. Get ready for a fun and lively conversation! We get into the nitty-gritty of speaking in this episode: how to make sure that the speaking opportunities you say yes to are helping you reach  your goals and grow your business vs. derailing you. My guest Amber De La Garza is a productivity specialist, …

Podcast Ep. 042: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark

Podcast Ep. 042: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark

Kaela Whitaker Business, Home, Marketing, Podcast Leave a Comment

Subscribe to the podcast on Apple Podcasts. What kind of content should you create when you want to start a movement (or launch a product)? In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails. Marnie’s been frustrated that when …

Podcast Ep. 041: Behind the Scenes of My Presentation at BizChix Live, From Content to Slides to Delivery

Kaela Whitaker Events, Home, Presentations, Public Speaking Leave a Comment

Subscribe to the podcast on Apple Podcasts. In this episode, I take you behind the scenes of a presentation I recently gave at BizChix Live, a 3-day conference for women entrepreneurs. The title was “Your Visibility Roadmap: Growing Your Business, Brand, and Influence.” I talk about how I created the presentation itself, an overview of the content, how I prepared, …

Podcast Ep. #40: Why Women Need to Speak Up and Roar with Sophia Eng

Podcast Ep. 040: Why Women Need to Speak Up and Roar with Sophia Eng

Kaela Whitaker Business, Home, Marketing, Podcast, Public Speaking, Women & Gender Leave a Comment

Subscribe to the podcast on Apple Podcasts. Have you ever felt scared to say or publish something, but you knew you had to do it? That’s what my guest Sophia Eng did a few months ago when she wrote and published “Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities.” She knew that if …

Podcast Ep. #39: Using Personal Stories to Connect with Your Audience with Lisa Woodruff

Podcast Ep. 039: Using Personal Stories to Connect with Your Audience with Lisa Woodruff

Kaela Whitaker Business, Home, Podcast, Storytelling Leave a Comment

Subscribe to the podcast on Apple Podcasts. What kinds of personal stories should you share in a business context? How personal is too personal when sharing stories publicly? How do you get past the fear that creeps up when you’re about to share something? My guest Lisa Woodruff, founder of Organize 365, and I talk about how and why she …

Podcast Ep. #38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez

Podcast Ep. 038: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez

Kaela Whitaker Business, Home, Marketing, Podcast, Presentations Leave a Comment

Subscribe to the podcast on iTunes. Creating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to know you as an expert and then want to work with your further. My guest is social media strategist Valentina Escobar-Gonzalez, who has built a good part …

Podcast Ep. #37: [Coaching] What to Include In Your Webinar with Samantha Agostino

Podcast Ep. 037: [Coaching] What to Include In Your Webinar with Samantha Agostino

Kaela Whitaker Business, Home, Marketing, Podcast, Presentations, Webinars Leave a Comment

Subscribe to the podcast on iTunes. We’re back with an on-air coaching call! Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, plus they’re a lot of fun (at least I think so!). In this episode, I help professional makeup artist Samantha Agostino with the content of her webinar. …

Podcast Ep. #36: Creating a Business for Change with Geraldine Carter

Podcast Ep. 36: Creating a Business for Change with Geraldine Carter

Kaela Whitaker Business, Home, Marketing, Podcast Leave a Comment

Subscribe to the podcast on iTunes. Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuring out how to turn their idea into tangible growth. That’s where my guest Geraldine Carter comes in. As co-founder of Climate Ride, she …

Podcast Ep. #35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl

Podcast Ep. 35: How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl

Kaela Whitaker Home, Podcast, Public Speaking 2 Comments

Subscribe to the podcast on iTunes. Moderating a panel, or being on one, can be a great way to increase your visibility at an event or conference. People in the audience see you as an expert and you get to know and network with the other panelists. But, as the moderator if you’re not careful, panels can quickly become unruly …

Podcast Ep. #34: Relationship Selling with Nikki Rausch

Podcast Ep. 34: Relationship Selling with Nikki Rausch

Kaela Whitaker Business, Home, Marketing, Podcast, Public Speaking Leave a Comment

Subscribe to the podcast on iTunes. How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say? In this mini-training, my guest Nikki Rausch, founder of …

Podcast Ep. #33: How to Use Interns the Right Way in Your Business with Isabella Johnston

Podcast Ep. 33: How to Use Interns the Right Way in Your Business with Isabella Johnston

Kaela Whitaker Business, Home, Podcast Leave a Comment

Subscribe to the podcast on iTunes. Ah, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between having too much work to do yourself but not having extra revenue to hire someone. But, there’s a catch. Interns come with responsibilities for you as the business owner (as well …

Podcast Ep. 32: [Coaching] Finding Your Signature Idea and Angle with Adrienne Borgersen

Podcast Ep. 32: [Coaching] Finding Your Signature Idea and Angle with Adrienne Borgersen

Kaela Whitaker Business, Home, Marketing, Podcast, Signature Talk Leave a Comment

Subscribe to the podcast on iTunes. Your signature talk needs to be useful, interesting, and relatable to your audience – and it needs to be original and uniquely yours. In this on-air coaching call, my client Adrienne Borgersen and I discuss how we found her angle for her signature talk topic and we go over key parts of her presentation …

Podcast Ep. 31: [Coaching] Narrow Your Niche and Your Offer for Better Results with C S Wurzberger

Podcast Ep. 31: [Coaching] Narrow Your Niche and Your Offer for Better Results with C S Wurzberger

Kaela Whitaker Business, Home, Podcast, Public Speaking, Signature Talk Leave a Comment

Subscribe to the podcast on iTunes. Creating your signature talk can lead to clarity and better results not only for your presentations but for your business model, product offers, marketing messaging, and speaking strategy. In this on-air coaching call, I talk with my client C S Wurzberger about how our work together to create her signature talk (using my storyboard …

Podcast Ep. 30: How to Become a Sought-After, Stand-Out Speaker with Carol Cox

Podcast Ep. 30: How to Become a Sought-After, Stand-Out Speaker

Kaela Whitaker Home, Podcast, Presentations, Public Speaking, Signature Talk Leave a Comment

Subscribe to the podcast on iTunes. Here’s the problem I see with many of the presentations and workshops I attend: Too much impersonal information and data, not enough personal stories and connection. Or, to put it even more simply: Too much Wikipedia, not enough people. In this episode, I share examples of how you can create presentations that are personal …

How to Become a Sought-After, Stand-Out Speaker Webinar

Free Online Training: How to Become a Sought-After, Stand-Out Speaker

Kaela Whitaker Events, Public Speaking, Thought Leadership, Webinars Leave a Comment

How can you become a sought-after speaker, someone who’s invited to speak at events and becomes known as the go-to person for your area of expertise? In this free training, I’m going to walk you through the 3 C’s of Stand-Out Speaking. You’ll learn: how to build your brand reputation through content the kinds of stories to share in your …

Carmen Landrau on the Speaking Your Brand Podcast

Podcast Ep. 29: [Coaching] Networking the Right Way: Save Time and Find Speaking Opportunities with Dr. Carmen Landrau

Kaela Whitaker Home, Networking, Podcast, Public Speaking, Women & Gender Leave a Comment

Subscribe to the podcast on iTunes. Are you spending time going to networking events and not feeling like you’re getting enough out of them? There’s a way to approach networking that can get you better results and save you time. In this on-air coaching episode, my guest Dr. Carmen Landrau and I strategize ways she can network more effectively, from …

Bruce Friedrich on the Speaking Your Brand Podcast

Podcast Ep. 28: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute

Carol Cox Business, Home, Podcast, Public Speaking, Thought Leadership Leave a Comment

Subscribe to the podcast on iTunes. As mission-driven entrepreneurs, we’re passionate and certain about the changes we’d like to see to make the world a better place. But, what happens if the people you want to reach aren’t as convinced as you are? You have a couple of options: You can work really hard to educate your market, to convince …

Marci McCue on the Speaking Your Brand podcast

Podcast Ep. 27: Building Your Company Brand with Values and Vision with Marci McCue of Flipboard

Carol Cox Branding, Business, Home, Podcast, Public Speaking Leave a Comment

Subscribe to the podcast on iTunes. How important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad apps in 2010 and now has over 100 million monthly active users, it’s been central to their decision making and their success. In this interview, I talk with Marci …