Do you know your audience's tragedy to triumph story?

Do you know your audience’s tragedy to triumph story?

As I’ve been watching the Rio Olympics, fast forwarding through the commercials to get to the action (sorry, NBC), I found myself rewinding to pause and watch the profiles of key athletes, like swimmers Katie Ledecky and Dana Vollmer and gymnasts Simone Biles and Gabby Douglas. Why? Because it makes the Olympics so much more…

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