Writing, Publishing, and Promoting Your Book with Julie Broad: Podcast Ep. 065

Writing, Publishing, and Promoting Your Book with Julie Broad: Podcast Ep. 065

Carol Cox Business, Home, Marketing, Podcast, Thought Leadership, Visibility Leave a Comment

 Have you thought about writing a book, but you’re not  sure what’s involved or even if it’s worth it? My guest today, Julie Broad of Book Launchers, answers the questions you have about the process of writing, publishing, and promoting a book. You’ll hear towards the end of the episode what’s the best way to promote and sell your …

[Coaching] Show, Don’t Just Tell, Your Audience How You’re Different with Kimberley O’Brien: Podcast Ep. 064

Show, Don’t Just Tell, Your Audience How You’re Different with Kimberley O’Brien [Coaching]: Podcast Ep. 064

Carol Cox Home, Podcast, Public Speaking, Signature Talk 1 Comment

Speaking at groups and conferences is one of the best ways to create awareness about what you do and how you help your clients. The key is to show, through the examples and main points you include in your presentations, how what you do is different from others. In prior episodes, I’ve talked about how to do this without “selling …

Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences with Carol Cox: Podcast Episode 063

Five Mistakes You’re Making in Your Presentations that Turn Off Your Audiences – Podcast Ep. 063

Carol Cox Home, Podcast, Presentations, Public Speaking Leave a Comment

Have you been to conferences and events and, during sessions, you see lots of people in the audience on their phones? And not using their phones to take notes, but to do other things because they’re not engaged with the speaker. How can you keep your audience interested and off their phones? In this episode, I share 5 mistakes I …

Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall: Podcast Ep. #62

Tired of Asking? A Better Way to Get Referrals with Stacey Brown Randall: Podcast Ep. 062

Carol Cox Business, Home, Networking, Podcast Leave a Comment

Ever since I started my first business over 15 years ago, I was told to make it a habit to ask for referrals: from my current clients, past clients, and network. I never did make it a habit, but in all three of the businesses I’ve started, including Speaking Your Brand, referrals have been a key component of getting new …

A Game Changer for Your Business and Presentations: Developing Your Own Framework - Podcast Ep. #61

A Game Changer for Your Business and Presentations: Developing Your Own Framework – Podcast Ep. 061

Carol Cox Business, Home, Podcast, Signature Talk, Thought Leadership Leave a Comment

Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property. What is a framework, why do you need one,  and how can you find yours? It’s not an internal …

Finding Your Presentation’s Spine & Why It Absolutely Needs One with Joanna Sapir [Coaching]: Podcast Ep. 060

Kaela Whitaker Home, Podcast, Presentations, Signature Talk Leave a Comment

Do you feel like you have so much you want to share in your presentations that you’re not sure what to keep, what to exclude, and how to streamline it? Or, are you afraid that you’re giving away too much valuable information? In this on-air coaching call, I help business strategist Joanna Sapir simplify her presentation content, so that it’s …

Why You Shouldn't Sell from the Stage - and What to Do Instead with Carol Cox: Podcast Ep. 059

Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox: Podcast Ep. 059

Kaela Whitaker Events, Home, Podcast, Presentations, Public Speaking 1 Comment

Have you heard the phrase “sell from the stage”? The idea is that you pitch your programs and products to the audience at the end of your presentations. If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from …

Using Your Strengths to Reach Your Speaking & Business Potential with Belinda Brown Podcast Ep. #58

Using Your Strengths to Reach Your Speaking & Business Potential with Belinda Brown: Podcast Ep. 058

Kaela Whitaker Business, Home, Podcast, Public Speaking Leave a Comment

How can you reach your highest potential in speaking and in your business? What does it take to be the best you can be? For many years, I felt that I had to learn and master anything I came across in my businesses, from coding and SEO to marketing and PR to graphic design, accounting, and contracts. Each of these …

How to Use Simple Story Structure to Create Compelling Content with Carol Cox Podcast Ep. #57

How to Use Simple Story Structure to Create Compelling Content with Carol Cox: Podcast Ep. 057

Kaela Whitaker Home, Podcast, Presentations, Public Speaking, Storytelling Leave a Comment

Why use story structure? Simple: It’s what makes us human. You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation. Our brains are hard-wired to understand and respond to story structure. Think about …

How to Become a TEDx Speaker with Tamsen Webster Podcast Ep. #56

How to Become a TEDx Speaker with Tamsen Webster: Podcast Ep. 056

Kaela Whitaker Events, Podcast, Presentations, Public Speaking, Storytelling, TEDx Leave a Comment

If you’ve been wanting to do a TEDx talk, this episode is perfect for you. My guest Tamsen Webster and I talk about everything TEDx, including what are the 3 key elements that make a great TEDx talk and how to know if you have a TED-worthy idea (“an idea worth spreading”). Tamsen was the Executive Producer of one of …

Should You Give an Instructional or an Inspirational Talk with Carol Cox Podcast Ep. #55

Should You Give an Instructional or an Inspirational Talk with Carol Cox: Podcast Ep. 055

Kaela Whitaker Home, Podcast, Presentations, Public Speaking, Signature Talk Leave a Comment

 Should you give an instructional or an inspirational talk? You probably think I’m going to say that the answer is “It depends,” but I’m not. I think the real question behind this question is you want to know what kind of content to present to the audience. You’re not sure if they want to learn specific strategies and tactics …

Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher: Podcast Ep. 054

Building a Culture of Trust with Your Team and Audience with Dr. Laura Gallaher: Podcast Ep. 054

Kaela Whitaker Business, Events, Home, Podcast, Thought Leadership Leave a Comment

When you’re in a group dynamic, whether it’s during a presentation or at work with your team, how can you build real and deep trust and connection? It may seem like this could take days, weeks, or even months or years. But, during a recent workshop I attended that was facilitated by today’s guest, I personally experienced a profound sense …

What It’s Like to be an Influencer with Jeanette Johnson: Podcast Ep. #53

What It’s Like to be an Influencer with Jeanette Johnson: Podcast Ep. 053

Kaela Whitaker Branding, Business, Home, Podcast, PR and Media, Visibility Leave a Comment

 What is it like to have over 1.25 million visits to your blog every year and over 250,000 followers on social media? My guest is well-known fashion blogger Jeanette Johnson, who started her blog way back in 2010, before influencer marketing was a thing. Since then, her business and brand have skyrocketed and Jeanette has done lots for visibility: …

Producing Live Events to Showcase Your Business & Brand with Renee Warmack: Podcast Ep. #52

Producing Live Events to Showcase Your Business & Brand with Renee Warmack: Podcast Ep. 052

Kaela Whitaker Business, Events, Home, Networking, Podcast, Public Speaking, Thought Leadership Leave a Comment

Have you thought about creating and hosting your own in-person event, whether it’s a monthly meetup, a panel discussion related to your industry, or a full conference? Or, if you’ve hosted your own event, but felt like your business and personal brand didn’t get as much exposure as you would have liked (probably because you were busy running around taking …

Marketing Trends You Need to Know for 2018 with Sandi Eveleth: Podcast Ep. #51

Marketing Trends You Need to Know for 2018 with Sandi Eveleth: Podcast Ep. 051

Kaela Whitaker Home, Marketing, Podcast, Presentations, Webinars Leave a Comment

There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did. My guest Sandi Eveleth, a digital marketing strategist, and I share strategies you can use now including: how to market to cold audiences vs. warm ones; the #1 reason to do …

Visibility: What It Takes to Get Known - Carol Cox on the Speaking Your Brand podcast

The 3 C’s of Visibility: What It Takes to Get Known – Podcast Ep. 050

Carol Cox Business, Home, Podcast, Visibility, Women & Gender Leave a Comment

What does it take to get known? How can you become the “go to” person for what you do? You know you need to be more visible in order to grow your business and network and to achieve your goals. But, there’s a lot of noise out there: not only competition, but things competing for people’s attention AND people not …

This Surprising Element Will Make You a Better Speaker with Janice Rous: Podcast Ep. #49

This Surprising Element Will Make You a Better Speaker with Janice Rous: Podcast Ep. 049

Kaela Whitaker Home, Podcast, Presentations, Public Speaking, Storytelling 1 Comment

There’s something you can do as a speaker to connect with your audience and have an impact on them that goes beyond your content or the activities you have them do. It’s one of the four essential elements (fire, water, air, and earth), which is why I used the word “element” in the title. It’s your breath. The most powerful …

Pam Andrews on the Speaking Your Brand podcast

Strategies to Get Visible with Pam Andrews [Coaching]: Podcast Ep. 048

Kaela Whitaker Business, Home, Podcast, PR and Media, Presentations, Visibility, Webinars Leave a Comment

How can you get more visibility for your business? In this on-air coaching call, my guest Pam Andrews and I discuss specific things she can do, from obvious ones like speaking to groups and going on podcasts to some less obvious ones that may be a good fit for you too. You’ll learn the questions to ask yourself to determine …

Amy Lang on the Speaking Your Brand podcast

Creating Better Audience Engagement and Learning with Amy Lang: Podcast Ep. 047

Kaela Whitaker Business, Home, Podcast, Presentations, Public Speaking, Thought Leadership Leave a Comment

As a speaker, you’re only one-half of the equation. The other half is your audience. Particularly when you’re doing workshops and breakout sessions with smaller groups, you want to make sure that the audience is engaged, interested, and learning. My guest Amy Lang is an experienced speaker and workshop facilitator and she shares with us strategies she uses, from stories …

Podcast Ep. 046: We All Need a Wingwoman with Mia Scharphie

We All Need a Wingwoman with Mia Scharphie: Podcast Ep. 046

Kaela Whitaker Home, Networking, Podcast, Women & Gender Leave a Comment

Subscribe to the podcast on Apple Podcasts. As women, we walk a tightrope between needing to advocate for ourselves, yet not wanting to come across as braggarts or overly promotional (yes, it’s that pesky double bind). How can we make sure we’re getting the visibility and opportunities we deserve for the amazing work I know we’re all doing? We need …