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When we think of a signature talk, we naturally think of standing in front of a group of people delivering our talk.
Did you know that there are many more ways – 16 at least! – that you can use your signature talk?
These include webinars, videos, podcast interviews, website copy, sales pitches, book outlines, and more.
Why can you use it in all these ways?
The work of creating your signature talk becomes the foundation on which everything else stands.
A signature talk is what you want to be known for, your area of expertise, and the insights you want to share.
Your talk reflects your beliefs and values, what you do or believe that’s different or that others aren’t seeing, as well as the way you work, your methodology, process, approach.
Not only do you have your presentation ready to go, but in the process you’ve identified and articulated your core message. You now have Clarity + Conviction + Confidence in your message.
If you want expert help to create your signature talk that you’ll be able to use for multiple purposes, check out our coaching packages at https://www.speakingyourbrand.com/coaching.
The framework I’ve developed that we use when we work with you takes classic 3-act story structure and the hero’s journey and infuses it with savvy marketing and sales techniques, so your signature talk is more than a presentation – it’s your core message: who you are, who you help, what they need, how you help them, and why it matters – both to you and to your audience/potential clients.
Our signature talks don’t live in a vacuum. We’re out there speaking and learning, but then who are we sharing those questions and lessons with?
How are we making sure that we’re continuously improving so that we can reach those bigger stages, increase our speaker fees, and having a bigger impact on our audiences?
We need feedback, accountability, guidance, and some pushing outside of our comfort zones, which is what you’ll get in our new “Master Your Speaking” Online Group Program.
This will be a combination of group coaching + mastermind, taking place on Zoom video and in a private online community, so you can join us no matter where you live.
By the end of the program experience, you’ll have the speaking elements in place that will fuel the growth of your business and lead you to bigger opportunities.
I’m still working out all the details, but the program will start in May 2019.
Get on the interest list to be the first to know when applications open at https://www.speakingyourbrand.com/mastery.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.
→ Get the FREE Strategic Speaking Guide and Visibility Framework at www.speakingyourbrand.com/strategic-speaking/.
Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.
1. Maelisa Hall – QA Prep
2. Blair Thielemier
Blair’s website: https://www.btpharmacyconsulting.com/
3. Teresa McCloy
Teresa’s website: https://teresamccloy.com/
4. Lisa Zawrotny
Lisa’s website: https://positivelyproductive.com/
5. Sue Monhait
Sue’s website: http://giftbizunwrapped.com/
6. Sheri Gazitt – Teenwise Seattle
7. Lorena Klingel
8. Karen Corbin – Geeks that Speak
9. Amber De La Garza
Amber’s website: https://amberdelagarza.com/
10. Brenda Reiss – Brenda Reiss Coaching
11. Karey Northington = Northington Fitness and Nutrition
12. Maureen Taylor – The Photo Detective
Shredding the Joy https://maureentaylor.com/shredding-the-joy/
13. Karen Briscoe – Five Minute Success
14. William Hung – Professional Speaker
Champion by Choice – https://www.willhung.com/speaking/
Related Podcast Episodes:
- Episode 25: Why You Need a Signature Talk for Your Business
- Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
- Episode 65: Writing, Publishing, and Promoting Your Book with Julie Broad
- Episode 72: How to Speak Strategically for Better Business Results
- Episode 73: Using Podcasts to Connect with Your Ideal Clients with Nicole Holland