A Game Changer for Your Business and Presentations: Developing Your Own Framework – Podcast Ep. 061

A Game Changer for Your Business and Presentations: Developing Your Own Framework - Podcast Ep. #61

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Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property.

What is a framework, why do you need one,  and how can you find yours?

It’s not an internal system or process; it’s how you work with your clients to get them results.

Listen to this episode to learn how to identify your framework and how to use it in your presentations.

Framework Examples:

Maslow’s Hierarchy of Needs (triangle):

Sales funnel (inverted triangle):

Image source of sales funnel: https://www.flickr.com/photos/152123747@N06/32863956976

Lean Startup/Minimum Viable Product (circle/loop):

My presentation framework (circle):

Speaking Your Brand Presentation Framework


Get the Story Structure Framework:

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The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.


  • What a framework is, including examples you’ll recognize
  • What kinds of businesses a framework is good for
  • How having a framework for your business and presentations can increase sales
  • How to identify your framework
  • How to use your framework in your presentations
  • The #1 thing your framework needs to convey


Ready to create your signature talk and framework? Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Twitter @CarolMorganCox

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