If you have multiple aspects of your business or of the work you do with your clients, it can be challenging to figure out what’s the best topic and content to use for your signature talk.
Should you just pick one? Should you have two different signature talks? Should you try to combine them?
The answer could be yes to any of those three questions – it depends on your goals, your audience, and your offer.
In this episode, my guest is Teresa McCloy, who was facing this question when we first spoke a few months ago. We did a Virtual VIP Day together to create her signature talk and decided to select a topic that would have the most use for the types of groups she’ll be speaking to.
You’ll hear why we selected the topic we did (Time Blocking for Productivity), working backwards from her offer and the kinds of clients she works with.
You’ll also learn how Teresa is using the signature talk we created in other ways, including Facebook Live videos, her website content, and a recent challenge she ran to promote her online course.
About My Guest: Teresa McCloy is the creator of the REALIFE ProcessTM, a Certified Leadership & Business Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Teresa partners with her clients as a coach, consultant, and professional speaker to FORGET being productive and do what truly matters. As a recovering workaholic who was addicted to all the latest apps, software, and best-selling books on productivity, Teresa is passionate about helping entrepreneurs, creators, and leaders assess their habits and execute a REALIFETM Process to take their everyday, ordinary life to something extraordinary in their REALIFETM, REALWORKTM & REALSELFTM.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.
Show notes at https://www.speakingyourbrand.com/112
Visit Teresa’s website at https://teresamccloy.com/
Listen to Teresa’s podcast “The Enneagram in your REALIFE”.
Connect with Teresa on her Facebook page.
Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.
Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.
Related Podcast Episodes:
- Episode 25: Why You Need a Signature Talk for Your Business
- Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
- Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching]
- Episode 75: Finding the Right Presentation Content for Your Business with Regina Byrne [Coaching]
- Episode 111: Make More Time for Speaking and Visibility with Clockwork Principles with Adrienne Dorison