Integrating Both Thought Leadership and Lead Generation Into One Talk: Carol Cox on the Sales Maven Podcast

Carol Cox was recently a guest on the Sales Maven podcast, hosted by Nikki Rausch, in episode 338.(opens in new tab) Carol and Nikki talk about: Why today’s audiences don’t need more information. They need leadership. The difference between expertise and thought leadership. How to integrate lead generation into a presentation without sounding promotional. Why…

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Come to Our 1-Day Speaking & Messaging Workshop in Orlando on June 5

Whether you’re preparing for your next speaking engagement or launching your visibility strategy, this is the hands-on and fun experience you’ve been waiting for. In just one day, you’ll go from having a rough idea (or no idea at all!) to building your talk using our Signature Talk Canvas® framework – and then practice delivering…

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