Finding Your Idea Worth Sharing with Lori DiGuardi: Podcast Ep. 095

Finding Your Idea Worth Sharing with Lori DiGuardi: Podcast Ep. 095 | Speaking Your Brand

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If you have doing a TEDx talk on your list, you’ll need a TED-worthy idea, an “idea worth spreading.”

How do you know if you have a *really good* idea for a speech, one that’s going to make an impact, whether it’s for TEDx or a keynote?

In this episode, my guest Lori DiGuardi, a TEDx and professional speaker, and I discuss:

  • What makes a great talk
  • How an “idea” is different from a “topic”
  • How Lori came up with her TEDx idea
  • Why people are chosen and aren’t chosen as TEDx speakers
  • Questions to ask yourself as you work through your idea
  • How to handle nerves when giving an important talk, including what happened to Lori during dress rehearsal (you’ve already heard my story of TEDx nerves in episode 92)
  • And more.

About My Guest: Lori DiGuardi is a visionary leader. She is a TEDx and professional speaker, and a TEDx and certified life coach. Courageous women hire Lori to reconnect and give voice to their inner-truth. The foundation of her work is based on a life of poverty and abuse as a child and young woman, to becoming an international empowerment leader for over 22 years. Her audiences have included business professionals, educators, students, entrepreneurs, dignitaries and royalty. She was awarded an MS in Leadership, a Black Belt in Karate, and Service Above Self for her humanitarian work in Uganda. She is author of Anger 101: The Healthy Approach to Being a Bitch.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at



Check out Lori’s website:

Free PDF guide:

Watch Lori’s TEDx talk:

Subscribe to Lori’s YouTube channel:

Marianne Williamson’s speech at the Washington Cathedral:

Book recommendation: “Good and Mad: The Revolutionary Power of Women’s Anger” by Rebecca Traister

Sign up for a Strategy Session at

Ready to create your TEDx talk or signature talk? Email me at or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

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