The Missing Ingredients in Your Stories [Storytelling Series]: Podcast Ep. 137

The Missing Ingredients in Your Stories [Storytelling Series]: Podcast Ep. 137 | Speaking Your Brand

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We’ve all heard to use stories in our presentations.

Stories make our content more interesting and memorable for the audience and can aid in learning.

What I’ve seen is that we’re good at providing a *summary* of the story.

But, what we’re not doing is *telling* a story.

What’s the difference?

5 key ingredients that will spice up your stories.

How do you go about telling a good story? Make it an I.D.E.A.L. story.

You know I love acronyms and alliterations, so I came up with the acronym I.D.E.A.L.

In this episode, we go through each letter – each ingredient – for a great story.

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This episode is the first of our new series on Storytelling, episodes 137-140.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at



Show notes and free PDF at

Book “Storycraft: The Complete Guide to Writing Narrative Nonfiction” by Jack Hart.

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