Less Free, More Paid: How to Increase Your Speaker Fees with Carol Cox: Podcast Ep. 289

Less Free, More Paid: How to Increase Your Speaker Fees with Carol Cox: Podcast Ep. 289 | Speaking Your Brand

Subscribe to the podcast!

If you’ve been getting speaking requests, but they’re free or low paid, or you’ve been charging the same amount for a while and aren’t sure if (and how) to raise your speaker fees, tune in to this episode.

I share 3 reasons you *should* increase your speaking fee and how to confidently do so.

I also go through specific dollar amounts of what you could be charging based on where you’re at in your speaking journey.

Finally, I talk about reasons why you may decide to speak for free and specific things you can do to make sure you’re getting maximum value from those speaking engagements.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it’s through women’s stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Show notes at https://www.speakingyourbrand.com/289/

Find out your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn = https://www.linkedin.com/in/carolcox

 

Related Podcast Episodes:

289-SYB-Speaker-Fees.mp3: Audio automatically transcribed by Sonix

289-SYB-Speaker-Fees.mp3: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Carol Cox:
Less free, more paid. I’m going to share with you three ways to increase your speaker fees on this episode of the Speaking Your Brand podcast.

Carol Cox:
More and more.

Carol Cox:
Women are making.

Carol Cox:
An impact by.

Carol Cox:
Starting businesses running for office and speaking up.

Carol Cox:
For what matters.

Carol Cox:
With my background as a TV political analyst.

Carol Cox:
Entrepreneur.

Carol Cox:
And speaker. I interview and coach purpose driven women to shape their brands, grow their companies and.

Carol Cox:
Become recognized as.

Carol Cox:
Influencers in their field. This is Speaking Your Brand, your place to learn.

Carol Cox:
How to.

Carol Cox:
Persuasively communicate your message to your audience. Hi there and welcome to the Speaking Your Brand podcast.

Carol Cox:
I’m your host, Carol Cox.

Carol Cox:
If you’ve been getting speaking.

Carol Cox:
Requests but they’re.

Carol Cox:
Free or low paid or you’ve been charging the same.

Carol Cox:
Amount for a while and you aren’t sure.

Carol Cox:
If and how to.

Carol Cox:
Raise your.

Carol Cox:
Speaker fees, this episode is for you. I’m going to share with you three reasons you should increase your speaking fee and how to confidently do so.

Carol Cox:
I’m also going to go through specific.

Carol Cox:
Dollar amounts of what.

Carol Cox:
You could be charging based on where you’re at in your speaking journey. And finally, I am going to talk about reasons why you may decide to speak for free and specific things you can do to make sure you’re getting.

Carol Cox:
Maximum.

Carol Cox:
Value from those speaking engagements. If you’re new to.

Carol Cox:
The podcast, welcome at.

Carol Cox:
Speaking Your Brand. We help women.

Carol Cox:
Entrepreneurs and professionals clarify their brand, message and story, create their signature.

Carol Cox:
Talks, and develop.

Carol Cox:
Their thought leadership platforms. Our mission is to get more women.

Carol Cox:
In positions of influence.

Carol Cox:
And power because.

Carol Cox:
We believe that it’s through women’s stories, voices and visibility.

Carol Cox:
That we challenge the status quo and change existing systems to benefit.

Carol Cox:
More people.

Carol Cox:
And we certainly need that now more than ever.

Carol Cox:
I’ve been speaking my entire.

Carol Cox:
Professional career, really the past 20 years since I started my first.

Carol Cox:
Two businesses.

Carol Cox:
Which were in the.

Carol Cox:
Technology.

Carol Cox:
Space to my time and local politics to what I’ve.

Carol Cox:
Been doing was Speaking Your Brand and I’ve spoken both for free and for pay.

Carol Cox:
And there are.

Carol Cox:
Definitely reasons to do.

Carol Cox:
Both. And so.

Carol Cox:
That’s why I really want to share with you.

Carol Cox:
In this episode how.

Carol Cox:
You can think about your speaker fees, how to increase them, and when you should say yes to doing free speaking engagements, but making sure.

Carol Cox:
That they’re worthwhile.

Carol Cox:
For you.

Carol Cox:
So many times when.

Carol Cox:
We work with our.

Carol Cox:
Clients and we suggest to them.

Carol Cox:
Higher fees that they could be.

Carol Cox:
Quoting.

Carol Cox:
They’re afraid that the person on the other.

Carol Cox:
End will say no so that they’ll.

Carol Cox:
Lose out on that.

Carol Cox:
Potential speaking engagement by quoting a fee that maybe they perceive.

Carol Cox:
As too high. Sometimes they lack confidence in quoting.

Carol Cox:
A higher fee. Sometimes they.

Carol Cox:
Just don’t know.

Carol Cox:
What is the standard fees.

Carol Cox:
And also, I think some of the times is that.

Carol Cox:
They’re not sure if they’re content or their delivery is worthy.

Carol Cox:
Of a higher fee.

Carol Cox:
And I really want to.

Carol Cox:
Dig into that with you today.

Carol Cox:
The first thing to do is make sure that you’re positioning yourself as a premium paid speaker.

Carol Cox:
Your brand reflects how others see you.

Carol Cox:
If your.

Carol Cox:
Linkedin profile is an optimize.

Carol Cox:
If your website doesn’t.

Carol Cox:
Look professional.

Carol Cox:
If you don’t have a speaker page on your website, if you don’t.

Carol Cox:
Have.

Carol Cox:
Your speaker fees or even.

Carol Cox:
A starting price for.

Carol Cox:
Your speaker, your fees.

Carol Cox:
On.

Carol Cox:
Your speaking page, on.

Carol Cox:
Your website, then so many.

Carol Cox:
Event organizers are.

Carol Cox:
Going to assume that.

Carol Cox:
You speak for free because.

Carol Cox:
Your brand is.

Carol Cox:
Reflecting that. To have a high value.

Carol Cox:
Brand as a speaker, you.

Carol Cox:
Really need.

Carol Cox:
Consistent thought, leadership content.

Carol Cox:
And a.

Carol Cox:
Track record of.

Carol Cox:
Successful.

Carol Cox:
Speaking.

Carol Cox:
This is why when women.

Carol Cox:
Go through our Thought Leader.

Carol Cox:
Academy, one of the things that they work.

Carol Cox:
On is their container for their thought leadership.

Carol Cox:
A container could be a podcast.

Carol Cox:
If you already have.

Carol Cox:
A podcast, you could do a solo.

Carol Cox:
Series.

Carol Cox:
On your existing podcast.

Carol Cox:
As part of your thought.

Carol Cox:
Leadership. You can do.

Carol Cox:
A LinkedIn live show.

Carol Cox:
You could do an event, an initiative, a video series on.

Carol Cox:
Youtube or.

Carol Cox:
Linkedin, some type.

Carol Cox:
Of container where you’re consistently putting out your ideas.

Carol Cox:
So.

Carol Cox:
That other people, like event organizers, can.

Carol Cox:
Find you and can see this consistency.

Carol Cox:
The track record of successful.

Carol Cox:
Speaking is to show that you’re on the speaking circuit. Think about it from.

Carol Cox:
An event organizers point of.

Carol Cox:
View. If they are bringing you in as a speaker, they want to make.

Carol Cox:
Sure that you’re going to deliver, that you’re going to do a great job for their event and for their.

Carol Cox:
Audience. So they need to see that you have.

Carol Cox:
Done this before.

Carol Cox:
If you’re newer to speaking, keep listening.

Carol Cox:
Because I’m going to talk.

Carol Cox:
When we get towards the end of this.

Carol Cox:
Episode about how to.

Carol Cox:
Do free speaking engagement so that you can build that.

Carol Cox:
Track record.

Carol Cox:
Of successful.

Carol Cox:
Speaking. One of the things that I.

Carol Cox:
Encourage you.

Carol Cox:
To do is take our speaker archetype quiz. It’s entirely free to take it only takes a few minutes because that’s.

Carol Cox:
Going to.

Carol Cox:
Let you know what type of speaker.

Carol Cox:
You are. So where are your natural.

Carol Cox:
Strengths as a speaker so that you can leverage.

Carol Cox:
Those in your brand as.

Carol Cox:
A speaker and then of course, add other elements.

Carol Cox:
To your speaking from the other types of archetypes so that you can become a well rounded speaker. You can take our.

Carol Cox:
Speaker archetype quiz.

Carol Cox:
As speaking.

Carol Cox:
Your brand.

Carol Cox:
Slash quiz.

Carol Cox:
Again, that’s Speaking Your Brand.

Carol Cox:
Quiz.

Carol Cox:
It’s free and just takes a few minutes.

Carol Cox:
To get your results.

Carol Cox:
So here’s the thing about positioning.

Carol Cox:
Yourself.

Carol Cox:
As a premium paid speaker. If you set your fee to.

Carol Cox:
Low, that can actually backfire. They are on you.

Carol Cox:
You can be hurting.

Carol Cox:
Your brand.

Carol Cox:
Because imagine that an.

Carol Cox:
Event organizer who has their.

Carol Cox:
Annual event coming up.

Carol Cox:
And it’s a big event for.

Carol Cox:
Them, they’re going to have.

Carol Cox:
Vips there.

Carol Cox:
Maybe it’s their executive.

Carol Cox:
Leadership team, certain people in the audience, and they want.

Carol Cox:
To make sure that their speakers are really providing the.

Carol Cox:
Quality that they want.

Carol Cox:
So imagine that they’re interviewing several speakers. One speaker charges $2,500. Another speaker charges $4,500.

Carol Cox:
And you come in and say, I’ll do it for free, or maybe you quote $500. Which speaker.

Carol Cox:
Is the event organizer going to.

Carol Cox:
Select?

Carol Cox:
Most likely they’re going.

Carol Cox:
To select the one that quoted.

Carol Cox:
The.

Carol Cox:
2500.

Carol Cox:
Or the $4,500.

Carol Cox:
Not.

Carol Cox:
The person.

Carol Cox:
Who quoted.

Carol Cox:
Nothing or $500 because.

Carol Cox:
Of that perceived quality.

Carol Cox:
Imagine that you’re the event organizer and you’re thinking, well, if this person’s going to do it for free or for only $500, are they actually going to put the.

Carol Cox:
Time.

Carol Cox:
And effort into.

Carol Cox:
It to.

Carol Cox:
Make sure that they’re prepared and that their.

Carol Cox:
Presentation.

Carol Cox:
Is as good as it could be? That’s why.

Carol Cox:
Position yourself as a premium pay speaker and making.

Carol Cox:
Sure that your brand reflects.

Carol Cox:
That.

Carol Cox:
Can serve you more.

Carol Cox:
You’re quoting higher fees can.

Carol Cox:
Actually serve you better.

Carol Cox:
Than quoting too.

Carol Cox:
Low.

Carol Cox:
This is why we recommend on the speaking page on your website that you put your speaker fees. You can.

Carol Cox:
Just say starting.

Carol Cox:
At.

Carol Cox:
Whatever.

Carol Cox:
The fee.

Carol Cox:
Is. So that.

Carol Cox:
Way event.

Carol Cox:
Organizers know, number one, that there is going.

Carol Cox:
To be some type of fee so that they don’t go in.

Carol Cox:
With the assumption that.

Carol Cox:
You’re going to speak for free. But then number two, that they.

Carol Cox:
Understand that the quality is there. So strategy number one.

Carol Cox:
Is making.

Carol Cox:
Sure that your brand reflects that.

Carol Cox:
You are a premium paid speaker. Strategy number two to increase your speaker fees.

Carol Cox:
Is to.

Carol Cox:
Ask other speakers what they charge when the women go through our Thought Leader Academy, we have very.

Carol Cox:
Honest and.

Carol Cox:
Open conversations.

Carol Cox:
About.

Carol Cox:
What we at speaking.

Carol Cox:
Your brand charge for.

Carol Cox:
Our speaking fees.

Carol Cox:
We encourage the women to share what they’re charging.

Carol Cox:
So that we.

Carol Cox:
Can get a better sense of what the going rates are. And I’m going to share with.

Carol Cox:
You also in this episode in just a little bit what kind.

Carol Cox:
Of some standard speaker fees.

Carol Cox:
Are. I was listening to.

Carol Cox:
A Brené Brown.

Carol Cox:
Podcast episode a few months ago. It was on I don’t remember.

Carol Cox:
If on the Day of the Leader Unlocking.

Carol Cox:
Us podcast that she has and she.

Carol Cox:
Was having a conversation with her guest and she.

Carol Cox:
Said that this was.

Carol Cox:
Probably several.

Carol Cox:
Years ago, maybe five or ten years ago.

Carol Cox:
Now, that.

Carol Cox:
Where she was speaking at an event and she was the.

Carol Cox:
Most.

Carol Cox:
Prominent keynote.

Carol Cox:
Speaker there, I think she was.

Carol Cox:
Doing the opening keynote. So the premium.

Carol Cox:
Slot and.

Carol Cox:
There were other keynote speakers.

Carol Cox:
There, luncheon keynotes.

Carol Cox:
Closing keynotes.

Carol Cox:
And so on. And she said that when.

Carol Cox:
She was backstage.

Carol Cox:
I don’t know if.

Carol Cox:
It’s before or after her talk, but she was.

Carol Cox:
Backstage and there was.

Carol Cox:
A speaker agent.

Carol Cox:
There backstage who was representing some of the other speakers at the event. And he says to Brené Brown.

Carol Cox:
You know, that.

Carol Cox:
The speakers.

Carol Cox:
I’m representing.

Carol Cox:
Are getting paid double what you’re getting paid today. And she was.

Carol Cox:
Floored.

Carol Cox:
She had no idea because no.

Carol Cox:
One had ever shared with her what those speakers they were probably.

Carol Cox:
Men.

Carol Cox:
Were getting paid. So Brené Brown said that.

Carol Cox:
She went back to her, her speaker agent or whoever.

Carol Cox:
Books her speaking engagements.

Carol Cox:
And said, Double my fee, starting now. And at that time, Bernie.

Carol Cox:
Brown was probably getting paid pretty well. Maybe she was getting paid 25,000 for a speech, maybe 35.

Carol Cox:
$40,000 for a.

Carol Cox:
Speech she didn’t say. But she had no.

Carol Cox:
Idea that.

Carol Cox:
She could be charging so much more and she should be charging so much more.

Carol Cox:
To get to that pay equity that.

Carol Cox:
There’s that gender.

Carol Cox:
Pay gap that exists in the workforce. Same thing happens with.

Carol Cox:
Speakers as.

Carol Cox:
Well. And so I would encourage you to talk.

Carol Cox:
To other speakers that, you know.

Carol Cox:
Especially men.

Carol Cox:
Speakers and ask what they’re charging.

Carol Cox:
They don’t have to give you specifics of which speaking engagement they got that fee for. We’re speaking engagements.

Carol Cox:
A different event organizer or a company paid them for. But just in general.

Carol Cox:
Have.

Carol Cox:
Them share with you like what are their speaking fee ranges?

Carol Cox:
Are they starting at 2500 or are they starting at $7,500? When when for this particular.

Carol Cox:
Type of event, what.

Carol Cox:
Are they charging for? And then I would encourage you to share your.

Carol Cox:
Speaking fees with speakers.

Carol Cox:
You know, who are just coming up, who are just getting started.

Carol Cox:
If you’re if you’ve been speaking.

Carol Cox:
For a while and you’re.

Carol Cox:
More advanced.

Carol Cox:
And you have.

Carol Cox:
Been charging for a while.

Carol Cox:
Share your fees with those other speakers so that they have an idea of what.

Carol Cox:
To charge. So that was strategy number two. Ask other speakers what they charge. Strategy number three.

Carol Cox:
To increase your speaker fee is the understand the role you.

Carol Cox:
Play and the.

Carol Cox:
Value.

Carol Cox:
You provide as a.

Carol Cox:
Speaker. As a speaker. You are a leader.

Carol Cox:
You’re there to inspire.

Carol Cox:
Motivate.

Carol Cox:
To.

Carol Cox:
Inform, to entertain.

Carol Cox:
You can call it entertain, to give the.

Carol Cox:
Audience an experience that fits in.

Carol Cox:
With that event. This is why I encourage so many of you, as you’ve been listening to the podcast, to.

Carol Cox:
Shift your identity from being.

Carol Cox:
An expert presenter or a commodity.

Carol Cox:
Speaker to.

Carol Cox:
A thought leader and.

Carol Cox:
A speaker who provides an experience.

Carol Cox:
To the audience. Your content and delivery.

Carol Cox:
Your focus should be around.

Carol Cox:
Providing.

Carol Cox:
Transformation rather than solely.

Carol Cox:
Information.

Carol Cox:
And when you start to make this shift.

Carol Cox:
From expert presenter to thought leader to.

Carol Cox:
Providing.

Carol Cox:
Transformation rather than information.

Carol Cox:
Then.

Carol Cox:
You’re going to be able to separate your speaker fee.

Carol Cox:
From the time that you’re.

Carol Cox:
Spending.

Carol Cox:
Preparing for, and delivering your presentation.

Carol Cox:
What I see happen a lot is with our clients is.

Carol Cox:
That they’ll get a request for a.

Carol Cox:
Speaking.

Carol Cox:
Engagement, whether it’s a luncheon, learn or a workshop or.

Carol Cox:
Even a keynote.

Carol Cox:
And they’ll think to themselves, Well, it’s going to take me about 5.

Carol Cox:
Hours to prepare the presentation.

Carol Cox:
And then it’s.

Carol Cox:
An hour presentation and then maybe like an.

Carol Cox:
Hour or so for travel.

Carol Cox:
So maybe that will take me 8.

Carol Cox:
To 10 hours.

Carol Cox:
Total.

Carol Cox:
And then they think.

Carol Cox:
About what their hourly.

Carol Cox:
Rate is and then they.

Carol Cox:
Charge that for their.

Carol Cox:
Speaker fee.

Carol Cox:
The problem with that is that as a.

Carol Cox:
Speaker.

Carol Cox:
That time, even.

Carol Cox:
The time it takes you to.

Carol Cox:
Prepare the presentation in the slides into practice and then to actually show up and deliver the presentation. There is so much more.

Carol Cox:
That went into you being able to.

Carol Cox:
Stand in front of that audience, whether virtually or in person, and deliver that.

Carol Cox:
Content.

Carol Cox:
In a transformational way. It took all of the years that you’ve been working in your industry.

Carol Cox:
All of the.

Carol Cox:
Time that you’ve spent.

Carol Cox:
Working with your.

Carol Cox:
Clients to develop.

Carol Cox:
Your framework, to develop your process.

Carol Cox:
All of the time.

Carol Cox:
It has taken you to get.

Carol Cox:
Better as a speaker.

Carol Cox:
So your speaker fee.

Carol Cox:
Should not be tied.

Carol Cox:
To the amount.

Carol Cox:
Of hours it takes for you to.

Carol Cox:
Do this. And I always use this example of.

Carol Cox:
Why you need to decouple your fee.

Carol Cox:
From your time.

Carol Cox:
On the sitcom Friends towards.

Carol Cox:
The end of the series. So this would apply late nineties, early 2000.

Carol Cox:
Remember, there were.

Carol Cox:
Six of them.

Carol Cox:
That were the main actors.

Carol Cox:
And friends.

Carol Cox:
And for the last few years, do you know how.

Carol Cox:
Much each of them was paid.

Carol Cox:
Per.

Carol Cox:
Episode of Friends?

Carol Cox:
$1 million. For a 22.

Carol Cox:
Minute episode.

Carol Cox:
Where they weren’t even.

Carol Cox:
On for the entire 22 minutes.

Carol Cox:
Each of them got paid.

Carol Cox:
$1,000,000 per.

Carol Cox:
Episode.

Carol Cox:
Maybe they were on for 8.

Carol Cox:
Minutes of the episode, 10 minutes of the episode, and they got paid.

Carol Cox:
$1,000,000.

Carol Cox:
Now, imagine if their mindset had been, I’m.

Carol Cox:
Only going to charge based.

Carol Cox:
On my time, the time that I.

Carol Cox:
Spend in rehearsal.

Carol Cox:
And preparing for my lines and the actual time that I.

Carol Cox:
Deliver.

Carol Cox:
That I spend delivering.

Carol Cox:
The lines that gets recorded. No.

Carol Cox:
They charge based on the value they were providing to NBC. Now, obviously.

Carol Cox:
They had a lot of value.

Carol Cox:
Because of advertising dollars, because Friends was.

Carol Cox:
A top rated show.

Carol Cox:
But as a speaker, it’s the same thing.

Carol Cox:
You’re going to be a top rated speaker.

Carol Cox:
Because of the.

Carol Cox:
Content.

Carol Cox:
And the delivery that you.

Carol Cox:
Provide to.

Carol Cox:
That audience.

Carol Cox:
If you want.

Carol Cox:
To learn more about.

Carol Cox:
How.

Carol Cox:
To create a transformational.

Carol Cox:
Talk, go back to last week’s episode where.

Carol Cox:
I walk.

Carol Cox:
You through our signature talk canvas framework.

Carol Cox:
So that.

Carol Cox:
You can start using.

Carol Cox:
That as a guide.

Carol Cox:
For laying out.

Carol Cox:
The flow of your.

Carol Cox:
Content.

Carol Cox:
And if you want to hear more about this idea of shifting from an.

Carol Cox:
Expert presenter to a thought leader.

Carol Cox:
Check out.

Carol Cox:
Episode 241.

Carol Cox:
From last year on The Expert.

Carol Cox:
Trap and episode to.

Carol Cox:
71.

Carol Cox:
From earlier this year.

Carol Cox:
On providing transformation.

Carol Cox:
Versus information.

Carol Cox:
In your talks, and those episode.

Carol Cox:
Links are in the show notes. So that is the third.

Carol Cox:
Way to increase your speaker fees is to understand the role you play in the value you.

Carol Cox:
Provide as a speaker and.

Carol Cox:
To.

Carol Cox:
Decouple your.

Carol Cox:
Fee from the.

Carol Cox:
Time that you’re spending. So now you.

Carol Cox:
May be wondering.

Carol Cox:
What to charge.

Carol Cox:
And really it could be anywhere from.

Carol Cox:
$500, $5500 to $1500.

Carol Cox:
$5,000 $7,500, $10,000, 15,000. And so on.

Carol Cox:
Just like in your business.

Carol Cox:
Start somewhere and.

Carol Cox:
Keep increasing.

Carol Cox:
It.

Carol Cox:
Whatever you do in.

Carol Cox:
Your business today.

Carol Cox:
The programs you run, the services.

Carol Cox:
That you provide, most.

Carol Cox:
Likely.

Carol Cox:
You’re charging more.

Carol Cox:
Today than.

Carol Cox:
You were charging two years ago or five years ago or ten years ago, or whenever you started your.

Carol Cox:
Business.

Carol Cox:
The same thing with your speaking fee. Keep increasing it. If you’re brand new and you’ve only done free.

Carol Cox:
Charge of 500 or 1000.

Carol Cox:
For an event that.

Carol Cox:
You maybe you normally would have only done for free. If you’re getting a.

Carol Cox:
Request for some type of workshop or training charge, $2,500 instead of charging 500 or 1000 if you’re getting requests for a keynote and perhaps in the.

Carol Cox:
Past.

Carol Cox:
You’ve quoted.

Carol Cox:
$5,500 try quoting $3,500.

Carol Cox:
This is why I want you to talk.

Carol Cox:
To other speakers, especially other speakers who are in your industry.

Carol Cox:
Or say in your local.

Carol Cox:
Community to get a sense of.

Carol Cox:
What they’re charging and make sure.

Carol Cox:
To talk to both women and men when you’re getting this.

Carol Cox:
Idea of.

Carol Cox:
What they’re charging for their speaking. Our clients have charged $3,500 for a virtual keynote. So during the pandemic, $3,500 for.

Carol Cox:
A Zoom keynote, $10,000.

Carol Cox:
For an in-person.

Carol Cox:
Keynote, $15,000.

Carol Cox:
For a virtual corporate training.

Carol Cox:
So it is possible.

Carol Cox:
For you to get paid well.

Carol Cox:
For your.

Carol Cox:
Speaking.

Carol Cox:
Now, there.

Carol Cox:
Are good reasons to speak for free, especially if you’re.

Carol Cox:
Just starting out or if.

Carol Cox:
You’re coming out of the pandemic like so many of us are. And you kind of need to get.

Carol Cox:
Yourself back.

Carol Cox:
On the speaking circuit. So speaking for free is great.

Carol Cox:
For brand awareness.

Carol Cox:
More people will know what you do, what you do in your business, that you are a speaker on the particular topic that you speak about. The other great reason to speak for free is building relationships back in 2010.

Carol Cox:
So over 12 years ago.

Carol Cox:
Now, I spoke at an Internet conference. This is when I had the technology business and I.

Carol Cox:
Met there two women who were.

Carol Cox:
Also speaking. So we were at the speakers table.

Carol Cox:
Together, so we got to know each other that.

Carol Cox:
Day at the conference and now we.

Carol Cox:
Have been.

Carol Cox:
Friends since them. I just saw them a few weeks ago when I was on vacation, but because of that one conference that I spoke at in 2010.

Carol Cox:
And meeting those two other.

Carol Cox:
Women who also ran.

Carol Cox:
Events, I was invited to.

Carol Cox:
Probably speak at at least a.

Carol Cox:
Dozen other events and the two years after.

Carol Cox:
That by them, because.

Carol Cox:
Of those relationships that I built, because I was there speaking. And here’s the thing. You will get more speaking invitations. The more speaking you do. That’s just the way it happens, because event.

Carol Cox:
Organizers.

Carol Cox:
Go.

Carol Cox:
To events, they go to conferences and they see.

Carol Cox:
Speakers there and then they’ll.

Carol Cox:
Invite you to speak.

Carol Cox:
So brand awareness.

Carol Cox:
Building relationships, lead generation is another reason to speak for free.

Carol Cox:
And actually I have an episode coming up next week.

Carol Cox:
As an honor coaching call with one of our Thought Leader Academy.

Carol Cox:
Clients. And we talk about how.

Carol Cox:
She.

Carol Cox:
Can use.

Carol Cox:
The presentations that she’s doing to get more leads for.

Carol Cox:
Her business.

Carol Cox:
So make sure.

Carol Cox:
To listen to that episode next.

Carol Cox:
Week to learn more about how to do lead generation in your.

Carol Cox:
Presentations. Other reasons to speak for free is because it’s a nice venue for videography, so maybe you want to get some new speaking.

Carol Cox:
Clips for.

Carol Cox:
Your speaking page, for your speaker reel, and you need some new videography and.

Carol Cox:
That.

Carol Cox:
That particular event has a really.

Carol Cox:
Nice venue.

Carol Cox:
Really nice stage.

Carol Cox:
And so it may make sense to speak for free or to speak for a low fee in exchange for getting videography. You can also speak for.

Carol Cox:
Free to test out new material.

Carol Cox:
To build your confidence. And this can be the case, even if you’ve been speaking for a while, even if you’ve been speaking for good money for.

Carol Cox:
A while.

Carol Cox:
You may be working on a new keynote and you just need to.

Carol Cox:
Test it out. So go to a small local group.

Carol Cox:
Relationships that you have in your local community speak to those audiences.

Carol Cox:
To test.

Carol Cox:
Out that material. Ultimately, what.

Carol Cox:
I want you to keep in.

Carol Cox:
Mind about speaking for free is that.

Carol Cox:
It’s your decision.

Carol Cox:
So make sure you’re making an intentional.

Carol Cox:
Decision about.

Carol Cox:
Accepting free speaking.

Carol Cox:
Engagements.

Carol Cox:
For example, you.

Carol Cox:
Could have a set.

Carol Cox:
Number of free speaking engagements that you do each year. Maybe you’ll do one a quarter, maybe you’ll do two per year.

Carol Cox:
And then once you’ve hit that.

Carol Cox:
Number.

Carol Cox:
Then you can reply back.

Carol Cox:
To that event organiser and say.

Carol Cox:
Thank you so.

Carol Cox:
Much. I know I set aside to.

Carol Cox:
Do a certain number of.

Carol Cox:
Free speaking engagements each year. I’ve already reached that amount. Would you like to have a conversation.

Carol Cox:
About.

Carol Cox:
What it would look like for me to come speak at your organisation for my fee, and then you just leave it to them? So let me do a quick recap here.

Carol Cox:
As far as.

Carol Cox:
How to increase your speaker fees, number.

Carol Cox:
One.

Carol Cox:
Position yourself as a premium paid speaker. Number two.

Carol Cox:
Ask.

Carol Cox:
Other.

Carol Cox:
Speakers what they charge.

Carol Cox:
Number three, understand the role you play and the value you.

Carol Cox:
Provide as a.

Carol Cox:
Speaker. If you would like to work with us to create.

Carol Cox:
Your signature talk and your thought leadership platform so.

Carol Cox:
You can get those higher speaker fees.

Carol Cox:
I encourage you to apply for our Thought Leader Academy.

Carol Cox:
Program. Our next enrolments start date is coming.

Carol Cox:
Up soon.

Carol Cox:
August 30th, 2022. So you want to get your application in today. After you submit your application, we then schedule.

Carol Cox:
A 30.

Carol Cox:
Minute Zoom call so we can talk.

Carol Cox:
About your.

Carol Cox:
Goals and then you answer your questions about the academy. You can get all the details and submit your application as Speaking Your Brand academy. Again, that’s Speaking Your Brand academy.

Carol Cox:
Until next time. Thanks for listening.

Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.

Automatically convert your mp3 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.

Sonix has many features that you’d love including collaboration tools, upload many different filetypes, automated translation, world-class support, and easily transcribe your Zoom meetings. Try Sonix for free today.

Don't forget to subscribe to the podcast!

Get the #1 Proven Lead Generation Tool for Speakers

Leave a Comment





Other podcast episodes you may like...

Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer: Podcast Ep. 297 | Speaking Your Brand

Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer: Podcast Ep. 297

Make an Impact by Writing Op-Eds with Princella Talley: Podcast Ep. 296 | Speaking Your Brand

Make an Impact by Writing Op-Eds with Princella Talley: Podcast Ep. 296

Creating a Non-Profit for Your Thought Leadership with Arlene Blake: Podcast Ep. 295 | Speaking Your Brand

Creating a Non-Profit for Your Thought Leadership with Arlene Blake: Podcast Ep. 295

Attracting a Diverse Clientele with Solita Roberts: Podcast Ep. 294 | Speaking Your Brand

Attracting a Diverse Clientele with Solita Roberts: Podcast Ep. 294