Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox: Podcast Ep. 059

Why You Shouldn't Sell from the Stage - and What to Do Instead with Carol Cox: Podcast Ep. 059

Subscribe to the podcast!

Have you heard the phrase “sell from the stage”?

The idea is that you pitch your programs and products to the audience at the end of your presentations.

If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from it.

However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong approach – and I’m going to explain why in this episode.

Many of my clients tell me that they don’t want to come across as salesy. It can feel especially icky if you’re not comfortable doing it and the audience can tell, so it’s not going to work that well. You’ll end up feeling awkward, your audience will feel awkward, and you’ll lose the opportunity to create a real connection.

On the other end of the spectrum, clients come to me who are scared of selling and end up including nothing in their presentations about what they do and how the audience can work with them, missing out on opportunities to get clients and referrals.

How can you find a happy medium between the awkward pitch and not selling at all?

In this episode, I’m sharing with you 5 things you can and should do in your presentations to get leads, clients, and referrals.

 

→ Get the free PDF that includes the key points and examples from this episode.
Get the free PDF
5 Key Things to Include In Your Presentations
with Sample Feedback Form 
Yes, Send Me the PDF!

Highlights:

  • What the phrase “sell from the stage” means
  • Why I believe it’s the wrong approach – any many event and conference organizers feel the same way
  • Finding the happy medium between the awkward pitch and not selling at all in your presentations
  • 5 key things you can and should do in your presentations to get leads, clients, and referrals.

Links:

Show notes at https://www.speakingyourbrand.com/59

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com and we’ll set up a time to chat.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast on Apple Podcasts or Stitcher and leave a review!

People and episodes mentioned:

[clickToTweet tweet=”Why You Shouldn’t Sell from the Stage – and What to Do Instead with @CarolMorganCox on the #SpeakingYourBrand #podcast #womeninbiz #speaking” quote=”Why You Shouldn’t Sell from the Stage – and What to Do Instead with @CarolMorganCox on the #SpeakingYourBrand #podcast #womeninbiz #speaking”]


Don’t forget to join the free Speaking Your Brand community. Get access by signing up here:

Don't forget to subscribe to the podcast!

Get the #1 Proven Lead Generation Tool for Speakers

3 Comments

  1. Layne Booth on October 3, 2018 at 10:45 pm

    Great episode! I’m using the PDFs as a guide for my next presentation. The examples Carol gives are very helpful for implementing these tips.

    • Carol Cox Carol Cox on October 5, 2018 at 4:12 pm

      Thanks for stopping by, Layne!

Leave a Comment





Other podcast episodes you may like...

Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards: Podcast Ep. 121 | Speaking Your Brand

Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards: Podcast Ep. 121

Focusing on the Why vs. the How in Your Presentations with Layne Booth [Coaching]: Podcast Ep. 120 | Speaking Your Brand

Focusing on the Why vs. the How in Your Presentations with Layne Booth [Coaching]: Podcast Ep. 120

Deconstructing a Keynote: Writing, Preparation, and Delivery with Carol Cox and Diane Diaz | Speaking Your Brand

Deconstructing a Keynote: Writing, Preparation, and Delivery: Podcast Ep. 119

Push Past Your Speaking Plateau: Podcast Ep. 118 | Speaking Your Brand

Push Past Your Speaking Plateau: Podcast Ep. 118

Get the lead generation tool for speakers.

Get the free PDF
5 Key Things to Include In Your Presentations
with Sample Feedback Form 
Yes, Send Me the PDF!
close-link
Create & Deliver Compelling Presentations with Confidence
Get the Free Mini-Course
Delivered to Your Inbox
START TODAY
close-link
Get the free
Persuasive Messaging
Guide

with the Step-by-Step Framework
Yes, Send Me the Guide!
close-link
 Get the Free Step-by-Step PDF Guide to Persuade Your Audience to Action. Use it to craft your persuasive message (from the opening to the closing) to use for your website, marketing, & presentations.
Get Free PDF
close-image

Pin It on Pinterest

Share This