Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox: Podcast Ep. 059

Why You Shouldn't Sell from the Stage - and What to Do Instead with Carol Cox: Podcast Ep. 059

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Have you heard the phrase “sell from the stage”?

The idea is that you pitch your programs and products to the audience at the end of your presentations.

If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from it.

However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong approach – and I’m going to explain why in this episode.

Many of my clients tell me that they don’t want to come across as salesy. It can feel especially icky if you’re not comfortable doing it and the audience can tell, so it’s not going to work that well. You’ll end up feeling awkward, your audience will feel awkward, and you’ll lose the opportunity to create a real connection.

On the other end of the spectrum, clients come to me who are scared of selling and end up including nothing in their presentations about what they do and how the audience can work with them, missing out on opportunities to get clients and referrals.

How can you find a happy medium between the awkward pitch and not selling at all?

In this episode, I’m sharing with you 5 things you can and should do in your presentations to get leads, clients, and referrals.

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Highlights:

  • What the phrase “sell from the stage” means
  • Why I believe it’s the wrong approach – any many event and conference organizers feel the same way
  • Finding the happy medium between the awkward pitch and not selling at all in your presentations
  • 5 key things you can and should do in your presentations to get leads, clients, and referrals.

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3 Comments

  1. Layne Booth on October 3, 2018 at 10:45 pm

    Great episode! I’m using the PDFs as a guide for my next presentation. The examples Carol gives are very helpful for implementing these tips.

    • Carol Cox on October 5, 2018 at 4:12 pm

      Thanks for stopping by, Layne!

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