Storytelling
The Signature Talk Canvas®: How to Turn Information Into Transformation
Most talks don’t fall flat because the speaker lacks expertise. They fall flat because the speaker is stuck in the expert trap—sharing information without creating change. The Signature Talk Canvas® Framework by Speaking Your Brand® was designed to solve that problem. This framework helps speakers, leaders, and entrepreneurs structure their talks as a 3-Act journey…
Read MoreWhy Leaders and Executives Need Strong Business Presentation & Storytelling Skills
What You’ll Learn In today’s workplace, leaders aren’t just expected to make decisions—they’re expected to communicate those decisions clearly, confidently, and persuasively. Whether you’re briefing your executive team, presenting a strategy to the board, or inspiring your employees, your ability to tell a compelling story directly impacts your effectiveness as a leader. In this guide,…
Read MoreUsing Stories and Humor to Engage (& Convert!) Your Audience: Live Signature Talks from Our Thought Leader Academy Clients: Podcast Ep. 451
We all know that facts tell, but stories sell. And when you add a touch of humor, your audience doesn’t just listen… they lean in. In this Back Stage with Speaking Your Brand LinkedIn Live, we’re joined by two recent clients of our Thought Leader Academy, Angela Gillis and Crystal Daye. They each present a…
Read MoreSmall Shifts That Make a Huge Difference in Your Presentation Impact & Results with Karen Cochran: Podcast Ep. 449
Do you feel like your presentations are good, but maybe not yet great? The kind that gets people talking, taking action, and reaching out long after the event? That’s exactly what happened for my guest, Karen Cochran, founder of Philanthropy Innovators. Karen has led teams that have raised over $1 billion (yes, billion with a…
Read More3 Must-Haves for an Unforgettable Keynote with Carol Cox: Podcast Ep. 445
Here’s what you don’t want the audience to say after you deliver your keynote: “I learned a lot.” That’s you being stuck in the expert trap. As a keynote speaker, you’re there to provide an experience for the audience; to help them see something differently about themselves or their industry or their world; and to…
Read MoreThe Brand Voice Canvas™: Define Your Voice and Make AI Speak Like You
What You’ll Learn: The Brand Voice Canvas™ is a proprietary messaging framework developed by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders define and document their unique brand voice. The framework captures four key elements—Mission, Expertise, Methodology, and Experiences—to create messaging that is authentic, consistent, and scalable. The Brand…
Read MoreFrom Technical Talks to Inspiring Keynotes: Finding Your Authentic Speaking Style with Elaine Schomburg-LaFleur: Podcast Ep. 439
How do you go from giving short, tip-focused talks to inspiring audiences with a full keynote? That’s exactly the journey our guest has taken and it’s one so many of us can learn from. Our lead speaking coach Diane Diaz talks with Elaine Schomburg-LaFleur, a senior project engineer who has spent over 20 years in…
Read MoreWhy Your Story Is More Powerful Than You Think
What if the most challenging moment of your life could become the catalyst for someone else’s transformation? That’s the question at the heart of my conversation with Karen Keene, a graduate of our Thought Leader Academy, who has turned her personal tragedy into a powerful keynote talk that inspires audiences and drives meaningful change. Watch…
Read MoreTaylor Swift’s Speaking Secrets: How to Connect with Any Audience: Podcast Ep. 438
When you think of Taylor Swift, you probably picture sold-out stadium tours, catchy lyrics, and record-breaking albums — not commencement speeches. But in 2022, Taylor stepped onto the stage at Yankee Stadium to deliver the NYU commencement address, and it was a masterclass in public speaking. In this episode of the Speaking Your Brand podcast,…
Read MoreGrow Your Speaking Career by Escaping the Expert Trap [Client Case Study]
Have you ever felt like you’re stuck in the Expert Trap, relying on data, facts, and polished presentations, but sensing a disconnect between you and your audience? You’re not alone. I see it all the time, especially with high-achieving women who have degrees, credentials, and deep expertise. It’s safe to stay in that zone. But…
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