Make Your Presentations More Brain-Friendly Using Behavioral Economics with Melina Palmer: Podcast Ep. 107

107-SYB-MelinaPalmer-BlogPost

Subscribe to the podcast!

I love this line from my guest: “Our brains are lazy.”

That includes your audience’s brains (no offense).

Knowing this, how can you make your presentations more brain-friendly, engaging, and persuasive?

In this episode, Melina Palmer, who has a Master’s degree in Behavioral Economics, shares with us how we can use behavioral economics principles to be better speakers.

Melina breaks it down for us in simple and straightforward strategies we can use right away.

We talk about:

  • What happens when our brains get overwhelmed
  • Why 3 choices are better than more if we want people to buy
  • How much our subconscious brains are doing compared to our conscious (I was surprised by this)
  • How to create high points in your presentations to keep the audience engaged
  • The importance of repetition and reciprocity
  • How many calls to action to have
  • Making the audience feel smart and the dopamine hit that produces
  • Melina’s wardrobe malfunction at her first important speaking engagement (you will laugh with us!)

About My Guest: Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help companies and entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference. The result is messaging, branding, advertisements, pricing and products that are more “brain friendly” (meaning more leads, conversions, and revenue).

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/107

Visit Melina’s website and download her free e-book at http://thebrainybusiness.com/.

Listen to Melina’s podcast “The Brainy Business” at http://thebrainybusiness.com/podcast/.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review!

Related Podcast Episodes:

Don't forget to subscribe to the podcast!

Get the #1 Proven Lead Generation Tool for Speakers

Leave a Comment





Other podcast episodes you may like...

3 Signs You're Stuck in the Expert Trap with Your Public Speaking with Carol Cox: Podcast Ep. 382

3 Signs You’re Stuck in the Expert Trap with Your Public Speaking with Carol Cox: Podcast Ep. 382

Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 1] with Carol Cox: Podcast Ep. 381

Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 1]: Podcast Ep. 381

Building Your Speaker Brand Separate From Your Corporate Identity with Sandy Robinson: Podcast Ep. 380

Building Your Speaker Brand Separate From Your Corporate Identity with Sandy Robinson: Podcast Ep. 380

How to Develop Stage Presence and Build Confidence as a Speaker [Roundtable]: Podcast Ep. 379

How to Develop Stage Presence and Build Confidence as a Speaker [Roundtable]: Podcast Ep. 379