Thought Leadership
Booked Without Burnout: A Speaker’s Guide to Landing More Engagements Without Losing Your Spark
Booked Without Burnout is a four-part framework developed by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders land more speaking engagements in a sustainable way. The framework covers outbound pitching, inbound positioning, transitioning into paid opportunities, and evaluating when (if ever) it makes sense to pay to speak. It…
Read More[Part 4] Booked Without Burnout: Should You Pay to Speak? with Carol Cox: Podcast Ep. 444
We’re wrapping up our Booked Without Burnout series, and this one might surprise you: should you ever pay to speak? I know – it sounds backward. After all, you want to get paid for your expertise, not the other way around. But there are times when paying for a speaking slot makes strategic sense, especially…
Read More[Part 3] Booked Without Burnout: Getting Paid to Speak with Carol Cox: Podcast Ep. 443
Visibility is valuable. But visibility plus revenue? That’s power. Speaking isn’t only about sharing your expertise. It’s about owning your value, modeling equity, and showing what women leaders are worth on stage. So how do you go from free talks at local events… to $2,500, $5,000, even $10,000 keynotes and workshops? This is Part 3…
Read More[Part 2] Booked Without Burnout: A Smarter Way to Land Speaking Gigs with Inbound Strategies with Carol Cox: Podcast Ep. 442
Wouldn’t it be amazing if speaking invitations just landed in your inbox – and with a speaker fee attached? The truth is, they can. In fact, many of my own paid speaking gigs (and our clients’ too) have come through inbound strategies – because we’ve intentionally set ourselves up so event organizers find us. This…
Read MoreThe Brand Voice Canvas™: Define Your Voice and Make AI Speak Like You
What You’ll Learn: The Brand Voice Canvas™ is a proprietary messaging framework developed by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders define and document their unique brand voice. The framework captures four key elements—Mission, Expertise, Methodology, and Experiences—to create messaging that is authentic, consistent, and scalable. The Brand…
Read MoreWhat Is a Signature Talk? A Guide to Our Signature Talk Canvas® Framework
What You’ll Learn The Signature Talk Framework® is a proprietary methodology created by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders design and deliver impactful presentations. A Signature Talk is a foundational talk or keynote that communicates your expertise, personal story, and big idea in a way that resonates…
Read MoreNo Need to Start from Scratch: Repurpose Your Signature Talk for Different Topics and Audiences with Eloisa Marquez-Gonzalez: Podcast Ep. 440
One of the biggest benefits of creating your signature talk and framework is that you don’t just use it once; you can repurpose it over and over again. In this episode, I talk with Thought Leader Academy graduate Eloisa Marquez-Gonzalez, who shares how she’s taken the signature talk and framework she developed with us…
Read MoreGrow Your Speaking Career by Escaping the Expert Trap [Client Case Study]
Have you ever felt like you’re stuck in the Expert Trap, relying on data, facts, and polished presentations, but sensing a disconnect between you and your audience? You’re not alone. I see it all the time, especially with high-achieving women who have degrees, credentials, and deep expertise. It’s safe to stay in that zone.…
Read MoreHow to Turn Your Business Talk into a Lead-Gen Machine [Client Case Study]
What if your presentation could do more than educate – it could convert? Too often, I see entrepreneurs give talks packed with tips and information, hoping their audience will be impressed enough to buy from them. But here’s the truth: information doesn’t convert. Transformation does. That’s exactly what my client, Danielle Hayden, discovered when we…
Read More*Not* Your Typical Corporate Presentations: Live Signature Talks from Thought Leader Academy Grads: Podcast Ep. 437
We believe that every presentation, whether internal or external, at a conference or at a board meeting, has the power to shift how your audience views a topic and the positive changes that can come as a result. It’s not just about delivering information – it’s about shifting perspectives, sparking new ideas, and inspiring action.…
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