Thought Leadership
[Part 2] Booked Without Burnout: A Smarter Way to Land Speaking Gigs with Inbound Strategies with Carol Cox: Podcast Ep. 442
Wouldn’t it be amazing if speaking invitations just landed in your inbox – and with a speaker fee attached? The truth is, they can. In fact, many of my own paid speaking gigs (and our clients’ too) have come through inbound strategies – because we’ve intentionally set ourselves up so event organizers find us. This…
Read MoreThe Brand Voice Canvas™: Define Your Voice and Make AI Speak Like You
What You’ll Learn: The Brand Voice Canvas™ is a proprietary messaging framework developed by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders define and document their unique brand voice. The framework captures four key elements—Mission, Expertise, Methodology, and Experiences—to create messaging that is authentic, consistent, and scalable. The Brand…
Read MoreWhat Is a Signature Talk? A Guide to Our Signature Talk Canvas® Framework
What You’ll Learn The Signature Talk Framework® is a proprietary methodology created by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders design and deliver impactful presentations. A Signature Talk is a foundational talk or keynote that communicates your expertise, personal story, and big idea in a way that resonates…
Read MoreNo Need to Start from Scratch: Repurpose Your Signature Talk for Different Topics and Audiences with Eloisa Marquez-Gonzalez: Podcast Ep. 440
One of the biggest benefits of creating your signature talk and framework is that you don’t just use it once; you can repurpose it over and over again. In this episode, I talk with Thought Leader Academy graduate Eloisa Marquez-Gonzalez, who shares how she’s taken the signature talk and framework she developed with us…
Read MoreGrow Your Speaking Career by Escaping the Expert Trap [Client Case Study]
Have you ever felt like you’re stuck in the Expert Trap, relying on data, facts, and polished presentations, but sensing a disconnect between you and your audience? You’re not alone. I see it all the time, especially with high-achieving women who have degrees, credentials, and deep expertise. It’s safe to stay in that zone.…
Read MoreHow to Turn Your Business Talk into a Lead-Gen Machine [Client Case Study]
What if your presentation could do more than educate – it could convert? Too often, I see entrepreneurs give talks packed with tips and information, hoping their audience will be impressed enough to buy from them. But here’s the truth: information doesn’t convert. Transformation does. That’s exactly what my client, Danielle Hayden, discovered when we…
Read More*Not* Your Typical Corporate Presentations: Live Signature Talks from Thought Leader Academy Grads: Podcast Ep. 437
We believe that every presentation, whether internal or external, at a conference or at a board meeting, has the power to shift how your audience views a topic and the positive changes that can come as a result. It’s not just about delivering information – it’s about shifting perspectives, sparking new ideas, and inspiring action.…
Read MoreTurn Your Stories Into Impactful Messages: Live Signature Talks from Our Thought Leader Academy Grads: Podcast Ep. 436
The key to a powerful presentation isn’t just telling stories – it’s uncovering the lessons within them. When you share a personal experience or an impactful moment, you’re not just recounting events; you’re inviting your audience to see the world through your eyes, to feel what you felt, and to learn from what you lived. …
Read MoreCarol Cox on the Reframe to Create Podcast
What exactly is “thought leadership”? My answer may surprise you. I’m so glad Joy Spencer asked me that question (and other insightful ones). In episode 107 of her Reframe to Create podcast, Joy and I talk about: What thought leadership really means and why you might already be doing it The different “packages” your thought leadership can take How…
Read MoreWhat Most Speakers Miss: 3 Secrets to Insightful and Inspirational Presentations: Podcast Ep. 429
Last month, I gave a live presentation at a packed AI meetup in Orlando. The topic? “Behind the Scenes of an AI-Powered Business: Workflows that Save Time and Scale Impact.” There were about 60 people in the room – some tech-savvy, some just beginning to explore AI, some were friends and clients, and many were…
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