Expert Trap
Integrating Both Thought Leadership and Lead Generation Into One Talk: Carol Cox on the Sales Maven Podcast
Carol Cox was recently a guest on the Sales Maven podcast, hosted by Nikki Rausch, in episode 338.(opens in new tab) Carol and Nikki talk about: Why today’s audiences don’t need more information. They need leadership. The difference between expertise and thought leadership. How to integrate lead generation into a presentation without sounding promotional. Why…
Read MoreThe Questions Experts Stop Asking and Why Their Talks Need Them
The more expertise you have, the easier it is to stop being curious about your own topic. You know the common questions, the expected answers, and the examples people in your industry usually give. You may be able to explain the subject clearly and still miss the part that would make an audience lean in.…
Read MoreExpertise Alone Doesn’t Get You Booked as a Speaker – Here’s What Does: Podcast Ep. 481
You finish your presentation and people come up to tell you how valuable it was. They say, “You really know your stuff.” The event organizer thanks you. You may even get great feedback on the evaluation forms. But then nothing happens. No one contacts you about another speaking opportunity. You don’t get the referrals you…
Read MoreThe Expert Trap: Why Smart, Capable Speakers Stay Stuck Giving Useful Talks That Don’t Lead to Bigger Opportunities
If you’ve ever given a presentation and gotten great feedback – “That was so valuable,” “I learned so much,” “I wish we had more time” – but then nothing really happened afterward, you may be caught in what I call the Expert Trap. The Expert Trap is what happens when your expertise becomes the place…
Read MoreFrom Workshop Leader to National Conference Speaker: Corrin McCloskey’s Thought Leadership Journey: Podcast Ep. 480
If you love facilitating workshops and trainings, but you know there’s something more you want to say, this episode is for you. My guest is Corrin McCloskey, a healthcare executive, speaker, writer, and facilitator who has made the leap from being a fabulous facilitator into a true thought leader. Corrin joined us in Thought Leader…
Read More3 Ways AI Can Hurt Your Public Speaking, and 3 Ways It Can Help with Carol Cox: Podcast Ep. 479
I love using AI, and I use it almost every day. But when it comes to thought leadership, talks, and presentations, I’ve also seen how easy it is for AI to pull us into a new version of the Expert Trap. In this episode, I’m sharing three things to be careful about when using…
Read MoreThe Expert Trap: Why Great Speakers Don’t Become Thought Leaders with Carol Cox: Podcast Ep. 478
Have you ever given a talk that people loved in the moment but nothing happened afterward? The audience took notes. They told you how valuable your presentation was. But you didn’t get the next speaking invitation, new clients, or bigger opportunities. In this episode, I explain what I call the Expert Trap: the place where…
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