Productivity Straight Talk: Evolving From Expert To Thought Leader With Carol Cox

PST SW - 250 Evolving From Expert To Thought Leader With Carol Cox - 1

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What You’ll Discover In This Episode:

  • What Thought Leadership Is
  • How It Can Be Of Value To Your Business
  • How To Escape The Expert Trap
  • The 4 Layers Of Thought Leadership
  • Common Resistance Business Owners Feel
  • Advice On Becoming Your Own Thought Leader
  • The Importance Of A Framework Over Tactics
  • So Much More!

Big, juicy burger? Great! Big, juicy burger topped with bacon? Awesome!

Taking a vacation? Great! Taking a 10-day European vacation? Awesome!

Being an expert in your field? Great! Being an expert in your field and a thought leader? Awesome!

Thought leaders are able to reach audiences with their message in a way that is compelling and trusted.

Thought leaders are able to differentiate themselves from everyone else in their field by telling stories that are unique but relatable.

Thought leaders are able to make a big impact because their content goes far deeper than rattling off age-old tactics that audiences have heard some version of before.

Know this: great is no longer good enough. If you want to bring your message to audiences in a powerful way that is memorable and calls them to action, you’ve got to be awesome. You’ve got to be a thought leader!

It’s time to evolve from expert to thought leader.

Unsure how?

In this episode of Productivity Straight Talk, Amber De La Garza and Carol sit down to dive into Carol’s expertise of helping entrepreneurs just like you evolve into thought leaders so you can deliver your message and stories in a way that’s compelling to your audience and supports your business.

Episode Links & Resources:

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