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What’s the difference between an influencer and a thought leader? And what’s the difference between an expert and a thought leader?
Which one you choose will determine the kind of content you create and where (what platforms) you should be spending your time and focus.
Most likely, you’re currently in the expert category (which is great!) and perhaps you want to develop into a thought leader.
There’s a lot of overlap between being an expert and a thought leader that you can leverage – AND there’s a critical difference between the two, which you’ll hear in this episode.
In this episode, I talk about the differences between influencers, experts, and thought leaders, including examples, what they do, platforms, monetization streams, and what their content looks like.
I also talk about WHY it can be hard to shift from expert to thought leader.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it’s through women’s stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Show notes at https://www.speakingyourbrand.com/232.
Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/.
Get on the interest list for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.
Connect on social:
- Carol on LinkedIn = https://www.linkedin.com/in/carolcox
- Carol on Instagram= https://www.instagram.com/carolmorgancox
Related Podcast Episodes:
- Episode 184: Why Some Speakers Become Thought Leaders with Carol Cox [Thought Leadership Series]
- Episode 214: Top Takeaways from Our Speaking Coaches
- Episode 229: 3 Speaking Styles You Can Use