Personal Branding
The Brand Voice Canvas™: Define Your Voice and Make AI Speak Like You
What You’ll Learn: The Brand Voice Canvas™ is a proprietary messaging framework developed by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders define and document their unique brand voice. The framework captures four key elements—Mission, Expertise, Methodology, and Experiences—to create messaging that is authentic, consistent, and scalable. The Brand…
Read MoreCarol Cox on the Reframe to Create Podcast
What exactly is “thought leadership”? My answer may surprise you. I’m so glad Joy Spencer asked me that question (and other insightful ones). In episode 107 of her Reframe to Create podcast, Joy and I talk about: What thought leadership really means and why you might already be doing it The different “packages” your thought leadership can take How…
Read MoreEvolving Your Brand is a Must: How to Align Who You Are, Even the Messy Parts: Podcast Ep. 424
We hear all the time that we should “reinvent” ourselves to stay relevant. Or that we should ignore or dismiss aspects of our careers that no longer seem to “fit” with what we’re doing now. I’m not sure we can truly “reinvent” ourselves, nor should we. Instead, we should embrace how we evolve over…
Read MoreFeeling Stuck or at a Plateau with Your Brand or Visibility? It’s Time to Break the Rules with Carol Cox: Podcast Ep. 423
I have a confession to make: I’ve diluted my brand message, my brand style, and my brand voice – unintentionally, inadvertently. I’ve been sensing this for at least a year, but I’ve kept powering through, creating new podcast episodes, sending emails, posting on LinkedIn, like the proverbial hamster on the wheel, churning out content…
Read MoreThe 3 Key Elements for Your Transformational Personal Brand with Carol Cox: Podcast Ep. 417
We’re diving into what makes a personal brand truly transformational. If you’re working to build a brand that’s memorable and impactful, whether you’re an entrepreneur, a leader, or someone looking to expand your influence, this episode is for you. In this episode, I share three essential elements that go into creating a transformational personal…
Read MoreYour Brand Voice: The Secret to Authentic Connection with Your Audiences with Ashleigh Harvey: Podcast Ep. 416
As an entrepreneur or professional, you know the power of having a clear and compelling brand voice that resonates with your audience. You want your message to attract the right clients, opportunities, and partners – but knowing how to express your authentic self can feel like a challenge. Many women struggle with feeling like they…
Read MoreBeyond the Pitch: How Storytelling Wins Hearts and Minds with Ashley Vann: Podcast Ep. 412
Whether you’re running a nonprofit, leading a business, or building your personal brand, this episode is filled with practical tips and examples on how to use storytelling to make an impact. We dive deep into the art and impact of storytelling with Ashley Vann, founder of the Victory Cup Initiative. Ashley shares how her…
Read More7 Essential Questions for Your Brand Story with Elayne Fluker: Podcast Ep. 410
You’re going to get so much out of this episode with 7 essential questions to ask yourself as you refresh your brand story. Whether you’re leaving a corporate job to become an entrepreneur, looking to expand your existing brand, aspiring to be a speaker or thought leader, or a corporate professional ready to transition to…
Read MoreConnecting Your Personal Brand and Your Thought Leadership with Carol Cox: Podcast Ep. 408 [Best Of]
We recently (August 2024) hosted a 90-minute in-person workshop on personal branding for ATHENA NextGen alumni in Orlando, Florida. It was a lot of fun and the women who attended loved seeing how all their threads connect in their personal brand. We also had them define their brand voice using our Brand Voice Canvas framework…
Read MoreWorkshop on Building a Memorable and Impactful Personal Brand
We recently hosted a 90-minute in-person workshop on personal branding for ATHENA NextGen alumni in Orlando, Florida. Check out photos on my LinkedIn post. The women who attended said: “Today’s workshop was phenomenal!” “It was an outstanding program in every way.” “I feel like I leveled up so much.” “I loved all the frameworks.” It…
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