Personal Branding
Imposter Syndrome: Why You Struggle to Claim Your Voice and What to Do About It
Why You Need to Claim the Identity of Speaker and Thought Leader Have you ever hesitated to call yourself a speaker or a thought leader — even though you know you have something important to say? If that hesitation feels familiar, you’re not alone. I see this pattern constantly in the women I work with:…
Read MorePersonal Brand vs. Thought Leadership: What’s the Difference and Why You Need Both
Your personal brand isn’t optional anymore, even if you wish it were. In this post and episode of the Speaking Your Brand podcast, I dig into why your personal brand matters more than ever, especially in a world overflowing with content (and now AI-generated content, too), and how it connects to your thought leadership and…
Read MoreCome to Our Orlando Speaking Workshop on February 19
Hey there, it’s Carol, popping in for a minute! I want to make sure you know about our 1-Day Master Your Message & the Stage Workshop coming up on February 19, 2026, in Downtown Orlando, Florida. You’ll go from having a rough idea (or no idea at all!) to building your talk using our Signature…
Read MoreTurn Clients and Event Organizers into Your Best Promoters with Stacey Brown Randall: Podcast Ep. 448
Most of us have been told that if we want referrals, we should just ask for them. But, that approach can feel awkward. What if, instead of asking, you could design an experience that makes you naturally referable? That’s exactly what my guest, Stacey Brown Randall, teaches. Stacey is the author of her new…
Read MoreBooked Without Burnout: A Speaker’s Guide to Landing More Engagements Without Losing Your Spark
Booked Without Burnout is a four-part framework developed by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders land more speaking engagements in a sustainable way. The framework covers outbound pitching, inbound positioning, transitioning into paid opportunities, and evaluating when (if ever) it makes sense to pay to speak. It…
Read MoreThe Brand Voice Canvas™: Define Your Voice and Make AI Speak Like You
What You’ll Learn: The Brand Voice Canvas™ is a proprietary messaging framework developed by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders define and document their unique brand voice. The framework captures four key elements—Mission, Expertise, Methodology, and Experiences—to create messaging that is authentic, consistent, and scalable. The Brand…
Read MoreCarol Cox on the Reframe to Create Podcast
What exactly is “thought leadership”? My answer may surprise you. I’m so glad Joy Spencer asked me that question (and other insightful ones). In episode 107 of her Reframe to Create podcast, Joy and I talk about: What thought leadership really means and why you might already be doing it The different “packages” your thought leadership can take How…
Read MoreEvolving Your Brand is a Must: How to Align Who You Are, Even the Messy Parts: Podcast Ep. 424
We hear all the time that we should “reinvent” ourselves to stay relevant. Or that we should ignore or dismiss aspects of our careers that no longer seem to “fit” with what we’re doing now. I’m not sure we can truly “reinvent” ourselves, nor should we. Instead, we should embrace how we evolve over…
Read MoreFeeling Stuck or at a Plateau with Your Brand or Visibility? It’s Time to Break the Rules with Carol Cox: Podcast Ep. 423
I have a confession to make: I’ve diluted my brand message, my brand style, and my brand voice – unintentionally, inadvertently. I’ve been sensing this for at least a year, but I’ve kept powering through, creating new podcast episodes, sending emails, posting on LinkedIn, like the proverbial hamster on the wheel, churning out content…
Read MoreThe 3 Key Elements for Your Transformational Personal Brand with Carol Cox: Podcast Ep. 417
We’re diving into what makes a personal brand truly transformational. If you’re working to build a brand that’s memorable and impactful, whether you’re an entrepreneur, a leader, or someone looking to expand your influence, this episode is for you. In this episode, I share three essential elements that go into creating a transformational personal…
Read More