Marketing
The Become Bookable Framework™: The 3 Rs That Help Speakers Get More Speaking Invitations
You can be an excellent speaker and still struggle to get invited to speak. I see this all the time. Someone has deep expertise. They’ve spent years building their career. They have a meaningful message. They may have even spoken at a few events already. But then they hit a wall: They aren’t getting consistent…
Read MoreHow to Get ChatGPT to Recommend You as a Speaker
You’ve probably Googled yourself before. (I have a very funny story about what happens when people Google my name. 😳) But have you ever asked ChatGPT, Claude, or Perplexity about you? Do you know if you show up if someone is looking for a speaker like you? Just last month, a client got a $30,000 speaking…
Read MoreRoundtable: Telling Stories That Actually Connect
Join me for a free roundtable on February 25th about something I think about a lot — how to use real client stories in your marketing (including your signature talks!) in a way that actually connects (and doesn’t feel manufactured or salesy). I’ll be joined by Afton Brazzoni of Scribe National and Steph Sedgwick of Clarity Web Design…
Read MoreHow to Approach Your Talks as a Marketer to Increase Your ROI [Growth Series]: Podcast Ep. 457
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If you’re giving talks, workshops, or presentations and hoping they’ll lead to more clients… but they’re not quite doing that yet — this episode is for you. In this conversation, I’m joined by our lead speaking coach, Diane Diaz, for part two of our two-part series on integrating speaking into your marketing strategy. And specifically,…
Read MoreThe Missing Piece of Your Marketing Strategy is a Signature Talk [Growth Series]: Podcast Ep. 456
![The Missing Piece of Your Marketing Strategy is a Signature Talk [Growth Series]: Podcast Ep. 456](https://www.speakingyourbrand.com/wp-content/uploads/2025/12/SYB-456-LinkedIn-1200-150x150.jpg)
If your marketing feels like it’s working harder… but not necessarily working better, you’re not imagining it. In this episode, I’m joined by our lead speaking coach, Diane Diaz, for part one of a two-part series all about why your signature talk isn’t just “nice to have” – it’s actually the foundation of an effective…
Read MoreTurn Clients and Event Organizers into Your Best Promoters with Stacey Brown Randall: Podcast Ep. 448
Most of us have been told that if we want referrals, we should just ask for them. But, that approach can feel awkward. What if, instead of asking, you could design an experience that makes you naturally referable? That’s exactly what my guest, Stacey Brown Randall, teaches. Stacey is the author of her new…
Read MoreThe Smart Way to Use AI for Podcast Guesting (and When Not To) with Julie Fry: Podcast Ep. 446
Have you noticed how much harder it feels to stand out online lately? Between podcasts, YouTube, newsletters, and the never-ending scroll of social content, it’s easy to feel like your voice is getting lost in the noise. That’s why I invited my friend and fellow connector, Julie Fry, founder of Your Expert Guest, to…
Read More[Part 4] Booked Without Burnout: Should You Pay to Speak? with Carol Cox: Podcast Ep. 444
We’re wrapping up our Booked Without Burnout series, and this one might surprise you: should you ever pay to speak? I know – it sounds backward. After all, you want to get paid for your expertise, not the other way around. But there are times when paying for a speaking slot makes strategic sense, especially…
Read MoreHow to Turn Your Business Talk into a Lead-Gen Machine [Client Case Study]
What if your presentation could do more than educate – it could convert? Too often, I see entrepreneurs give talks packed with tips and information, hoping their audience will be impressed enough to buy from them. But here’s the truth: information doesn’t convert. Transformation does. That’s exactly what my client, Danielle Hayden, discovered when we…
Read MoreCarol Cox on the AI Chronicles Podcast
Carol Cox was recently a guest on the AI Chronicles podcast, hosted by Kyle James of GPT-Trainer. They talk about the integration of AI in public speaking and coaching. Carol shares her journey from tech to coaching, the challenges she faced, and how AI has transformed her business. They discuss the creation of AI-generated content,…
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