Leveraging LinkedIn for Speakers with Diane Diaz: Facebook Live Show #002

Leveraging LinkedIn for Speakers with Diane Diaz: Facebook LIVE Show #002

Carol Cox Branding, Facebook Live, Home, Marketing Leave a Comment

Are you optimizing your LinkedIn profile to attract speaking opportunities? In this Facebook LIVE on Tuesday, October 16 at 4 pm Eastern / 1 pm Pacific, guest expert Diane Diaz of The Brand Teacher will share with us her LinkedIn Power Framework. You’ll learn how to use LinkedIn to build your brand as a speaker, including: Copy – which parts …

Book Writing and Using Your Book to Get Speaking Gigs with Julie Broad: Facebook LIVE Show #001

Book Writing and Using Your Book to Get Speaking Gigs with Julie Broad: Facebook LIVE Show #001

Carol Cox Facebook Live, Home, Marketing, Presentations, Public Speaking Leave a Comment

Watch the Facebook Live video replay of my interview with Julie Broad of Book Launchers. We talk about strategies for writing, publishing, and promoting your non-fiction book, including: How important are the book title and chapter titles What’s the best way to start the writing process What to do if you feel like you have too much content for a …

How to Generate Leads From Your Podcast with Stacey Ogden [Coaching]: Podcast Ep. 086

How to Generate Leads From Your Podcast with Stacey Ogden [Coaching]: Podcast Ep. 086

Carol Cox Business, Home, Marketing, On-Air Coaching, Podcast, Visibility Leave a Comment

Do you have a podcast – or video series or blog – but aren’t getting leads from it as you had expected? You know your content is good – you’re getting listeners and viewers and readers – but, when it comes to making money as a result of that content, it’s crickets (and an empty inbox). What can you do? …

Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos: Podcast Ep. 085

Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos: Podcast Ep. 085

Carol Cox Business, Home, Marketing, Podcast 1 Comment

 When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?” And then what happens if the business you’ve been building is not quite the right answer. You can either ignore the answer and try to go down the same road, bumping into obstacles along the way. Or, you can pivot your …

Writing, Publishing, and Promoting Your Book with Julie Broad: Podcast Ep. 065

Writing, Publishing, and Promoting Your Book with Julie Broad: Podcast Ep. 065

Carol Cox Business, Home, Marketing, Podcast, Thought Leadership, Visibility Leave a Comment

 Have you thought about writing a book, but you’re not  sure what’s involved or even if it’s worth it? My guest today, Julie Broad of Book Launchers, answers the questions you have about the process of writing, publishing, and promoting a book. You’ll hear towards the end of the episode what’s the best way to promote and sell your …

Marketing Trends You Need to Know for 2018 with Sandi Eveleth: Podcast Ep. #51

Marketing Trends You Need to Know for 2018 with Sandi Eveleth: Podcast Ep. 051

Kaela Whitaker Home, Marketing, Podcast, Presentations, Webinars Leave a Comment

There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did. My guest Sandi Eveleth, a digital marketing strategist, and I share strategies you can use now including: how to market to cold audiences vs. warm ones; the #1 reason to do …

Jaime Slutsky on the Speaking Your Brand podcast

The Ins and Outs of Virtual Summits with Jaime Slutzky: Podcast Ep. 044

Kaela Whitaker Events, Home, Marketing, Thought Leadership, Webinars Leave a Comment

Subscribe to the podcast on Apple Podcasts. Virtual summits can raise your visibility: whether you’re being interviewed on one or hosting your own. Being a part of a virtual summit can introduce you to a new audience. Hosting your own virtual summit can help you grow your email list, network, and revenue. My guest Jaime Slutzky is an expert on …

Podcast Ep. 042: [Coaching] Content Ideas and Strategies to Start a Movement with Marnie Clark

Content Ideas and Strategies to Start a Movement with Marnie Clark [Coaching]: Podcast Ep. 042

Kaela Whitaker Business, Home, Marketing, On-Air Coaching, Podcast Leave a Comment

Subscribe to the podcast on Apple Podcasts. What kind of content should you create when you want to start a movement (or launch a product)? In this on-air coaching call, I help my guest Marnie Clark with ideas and strategies to generate awareness and interest in a movement she’s starting around premium, hand-crafted non-alcoholic cocktails. Marnie’s been frustrated that when …

Podcast Ep. #40: Why Women Need to Speak Up and Roar with Sophia Eng

Why Women Need to Speak Up and Roar with Sophia Eng: Podcast Ep. 040

Kaela Whitaker Business, Home, Marketing, Podcast, Public Speaking, Women & Gender Leave a Comment

Subscribe to the podcast on Apple Podcasts. Have you ever felt scared to say or publish something, but you knew you had to do it? That’s what my guest Sophia Eng did a few months ago when she wrote and published “Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities.” She knew that if …

Podcast Ep. #38: Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez

Hosting Local Workshops to Reach Your Ideal Clients with Valentina Escobar-Gonzalez: Podcast Ep. 038

Kaela Whitaker Business, Home, Marketing, Podcast, Presentations Leave a Comment

Subscribe to the podcast on iTunes. Creating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to know you as an expert and then want to work with your further. My guest is social media strategist Valentina Escobar-Gonzalez, who has built a good part …

Podcast Ep. #37: [Coaching] What to Include In Your Webinar with Samantha Agostino

What to Include In Your Webinar with Samantha Agostino [Coaching] : Podcast Ep. 037

Kaela Whitaker Business, Home, Marketing, On-Air Coaching, Podcast, Presentations, Webinars Leave a Comment

Subscribe to the podcast on iTunes. We’re back with an on-air coaching call! Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, plus they’re a lot of fun (at least I think so!). In this episode, I help professional makeup artist Samantha Agostino with the content of her webinar. …

Podcast Ep. #36: Creating a Business for Change with Geraldine Carter

Creating a Business for Change with Geraldine Carter: Podcast Ep. 036

Kaela Whitaker Business, Home, Marketing, Podcast Leave a Comment

Subscribe to the podcast on iTunes. Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuring out how to turn their idea into tangible growth. That’s where my guest Geraldine Carter comes in. As co-founder of Climate Ride, she …

Podcast Ep. #34: Relationship Selling with Nikki Rausch

Relationship Selling with Nikki Rausch:Podcast Ep. 034

Kaela Whitaker Business, Home, Marketing, Podcast, Public Speaking Leave a Comment

Subscribe to the podcast on iTunes. How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say? In this mini-training, my guest Nikki Rausch, founder of …

Podcast Ep. 32: [Coaching] Finding Your Signature Idea and Angle with Adrienne Borgersen

Finding Your Signature Idea and Angle with Adrienne Borgersen [Coaching]: Podcast Ep. 032

Kaela Whitaker Business, Home, Marketing, On-Air Coaching, Podcast, Signature Talk Leave a Comment

Subscribe to the podcast on iTunes. Your signature talk needs to be useful, interesting, and relatable to your audience – and it needs to be original and uniquely yours. In this on-air coaching call, my client Adrienne Borgersen and I discuss how we found her angle for her signature talk topic and we go over key parts of her presentation …

Jay Acunzo on the Speaking Your Brand podcast

Using Your Intuition to Create Exceptional Content with Jay Acunzo: Podcast Ep. 021

Carol Cox Home, Marketing, Podcast, Public Speaking Leave a Comment

Subscribe to the podcast on iTunes. There’s a LOT of content out there competing for your (and your customers’) limited attention, from social media updates and blog posts to podcasts and videos. Is the answer to create more content or better content? My guest today, Jay Acunzo, believes that the answer is not “more” or “better”; rather, it’s to create …

Carolyn Delaney on the Speaking Your Brand podcast

Getting Better Results from Your Online Marketing with Carolyn Delaney [Coaching]: Podcast Ep. 017

Carol Cox Home, Marketing, On-Air Coaching, Podcast Leave a Comment

Subscribe to the podcast on iTunes. If you’ve listened to some of my other episodes, you’ve heard me help my clients with on-air coaching calls. Now, I’m turning the tables and having someone do a strategy session on me. My guest Carolyn Delaney is the founder of OurCraft.com, which helps creatives and makers by taking care of their technology needs …

Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic: Podcast Ep. 012

Carol Cox Business, Home, Marketing, Podcast Leave a Comment

Subscribe to the podcast on iTunes. How many of us wouldn’t rather market and grow our businesses with heart rather than hustle? It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients. But, it doesn’t have to be …

Donna Cravotta on the Speaking Your Brand podcast

Social Media for Speakers and Thought Leaders with Donna Cravotta [Training]: Podcast Ep. 009

Carol Cox Home, Marketing, Podcast, Presentations Leave a Comment

Subscribe to the podcast on iTunes. You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR. This episode is part coaching – I give Donna feedback on her presentation content and how she should position herself. And then it leads into training. Donna is so …

Do you know your audience’s tragedy to triumph story?

Do you know your audience’s tragedy to triumph story?

Carol Cox Featured, Home, Marketing, Newsletter, Storytelling Leave a Comment

As I’ve been watching the Rio Olympics, fast forwarding through the commercials to get to the action (sorry, NBC), I found myself rewinding to pause and watch the profiles of key athletes, like swimmers Katie Ledecky and Dana Vollmer and gymnasts Simone Biles and Gabby Douglas. Why? Because it makes the Olympics so much more interesting to watch when I …

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Public Speaking: The Most Underutilized Marketing Strategy?

Carol Cox Home, Marketing, Public Speaking Leave a Comment

As an entrepreneur or small business owner, especially if you’re just starting out, it can be hard to be heard in the online noise of social media updates, blog posts, and Facebook ads that are constantly competing for your audience’s attention. However, there is a marketing strategy that is underutilized by most entrepreneurs and can make a significant impact on …