Marketing
AI Can Generate Content. It Cannot Generate Perspective.
What You’ll Learn Why so much AI-generated content feels forgettable The difference between content and perspective Why human voice matters more in the age of AI How thought leadership is changing as expertise becomes commoditized Why storytelling, lived experience, and point of view are becoming competitive advantages How leaders and organizations can use AI without…
Read MoreHow Kim Foster Got 1.5M Views on Her YouTube Video (And What It Means for Your Visibility) with Dr. Kim Foster: Podcast Ep. 473
I love when I stumble across someone I know doing something big—and that’s exactly what happened with today’s guest. I spotted one of our Thought Leader Academy grads Kim Foster on YouTube…with a video that had over 1.5 million views. Naturally, I wanted to know how she did it! In this episode, Kim and I…
Read MoreHow to Create a Signature Talk That Builds Your Thought Leadership and Visibility
In a world where AI can generate endless content in seconds, your signature talk matters more than ever. Because audiences are not looking for more information. They are looking for perspective. They are looking for meaning. They are looking for someone who can help them see the world differently. And that’s what a signature talk…
Read MoreThe Become Bookable Framework™: The 3 Rs That Help Speakers Get More Speaking Invitations
You can be an excellent speaker and still struggle to get invited to speak. I see this all the time. Someone has deep expertise. They’ve spent years building their career. They have a meaningful message. They may have even spoken at a few events already. But then they hit a wall: They aren’t getting consistent…
Read MoreHow to Get ChatGPT to Recommend You as a Speaker
You’ve probably Googled yourself before. (I have a very funny story about what happens when people Google my name. 😳) But have you ever asked ChatGPT, Claude, or Perplexity about you? Do you know if you show up if someone is looking for a speaker like you? Just last month, a client got a $30,000 speaking…
Read MoreRoundtable: Telling Stories That Actually Connect
Join me for a free roundtable on February 25th about something I think about a lot — how to use real client stories in your marketing (including your signature talks!) in a way that actually connects (and doesn’t feel manufactured or salesy). I’ll be joined by Afton Brazzoni of Scribe National and Steph Sedgwick of Clarity Web Design…
Read MoreHow to Approach Your Talks as a Marketer to Increase Your ROI: Podcast Ep. 457
If you’re giving talks, workshops, or presentations and hoping they’ll lead to more clients… but they’re not quite doing that yet — this episode is for you. In this conversation, I’m joined by our lead speaking coach, Diane Diaz, for part two of our two-part series on integrating speaking into your marketing strategy. And specifically,…
Read MoreThe Missing Piece of Your Marketing Strategy is a Signature Talk: Podcast Ep. 456
If your marketing feels like it’s working harder… but not necessarily working better, you’re not imagining it. In this episode, I’m joined by our lead speaking coach, Diane Diaz, for part one of a two-part series all about why your signature talk isn’t just “nice to have” – it’s actually the foundation of an effective…
Read MoreTurn Clients and Event Organizers into Your Best Promoters with Stacey Brown Randall: Podcast Ep. 448
Most of us have been told that if we want referrals, we should just ask for them. But, that approach can feel awkward. What if, instead of asking, you could design an experience that makes you naturally referable? That’s exactly what my guest, Stacey Brown Randall, teaches. Stacey is the author of her new…
Read MoreThe Smart Way to Use AI for Podcast Guesting (and When Not To) with Julie Fry: Podcast Ep. 446
Have you noticed how much harder it feels to stand out online lately? Between podcasts, YouTube, newsletters, and the never-ending scroll of social content, it’s easy to feel like your voice is getting lost in the noise. That’s why I invited my friend and fellow connector, Julie Fry, founder of Your Expert Guest, to…
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