Marketing
Strategies to Become a Bookable Speaker
Become a Bookable Speaker is a four-part podcast series, developed by Carol Cox, founder of Speaking Your Brand®, to help entrepreneurs, executives, and thought leaders land more speaking engagements. Part 1: How to Get Your Next Speaking Engagements: The Bookable Speaker Checklist If you’ve been sending speaker proposals and hearing nothing back, look at three…
Read MoreSocial Media for Speakers – What We Do and Advice We Ignore: Podcast Ep. 493
Get ready for some real opinions on how effective (or not) social media is for you as a speaker. After all, if a post gets thousands of views but none of the right people see what you speak about, what did those views do for your speaking business? I’m joined by Speaking Your Brand coaches…
Read MoreThe 3 R’s for Becoming a Bookable Speaker
If you’ve been sending speaker proposals and hearing nothing back, I would look at three things: relevance, reach, and relationships. Does the organizer understand why your talk fits their audience? Can they see evidence of you speaking? And do people in your network know what you speak about well enough to recommend you? Those are…
Read MoreHow to Get Your Next Speaking Engagements: The Bookable Speaker Checklist: Podcast Ep. 492
If you’ve been sending speaker proposals and hearing nothing back, look at three things: relevance, reach, and relationships. Does the organizer understand why your talk fits their audience? Can they see evidence of you speaking? And do people in your network know what you speak about well enough to recommend you? Those are the three…
Read MoreTo Get Booked and Referred, You Need Signature Stage Segments with Carol Cox: Podcast Ep. 489
If you want more speaking invitations, it’s tempting to think the answer is more pitching, more social posts, and more cold outreach. But event organizers are receiving more speaker submissions than ever. Being one more qualified person in the pile isn’t enough. You need parts of your talk that people can remember, describe, and refer.…
Read MoreHow to Create Speaker-Reel Footage That Helps You Get Booked
Effective speaker-reel footage should help an event organizer picture you on her stage. It needs to demonstrate more than the fact that you can speak. Strong footage shows your message, delivery, personality, audience connection, and range through moments that were selected and filmed intentionally. This means your filming plan should begin before the camera starts…
Read MoreHow to Turn One Signature Talk into Keynotes, Workshops, Podcasts, and Content
You do not need to create a brand-new presentation every time you speak. You need one strong signature talk with a core message, framework, and stories you can adapt to the audience, the format, and the time available. That doesn’t mean giving the same canned talk everywhere. Audience relevance matters. Your healthcare audience may need…
Read MoreIntegrating Both Thought Leadership and Lead Generation Into One Talk: Carol Cox on the Sales Maven Podcast
Carol Cox was recently a guest on the Sales Maven podcast, hosted by Nikki Rausch, in episode 338.(opens in new tab) Carol and Nikki talk about: Why today’s audiences don’t need more information. They need leadership. The difference between expertise and thought leadership. How to integrate lead generation into a presentation without sounding promotional. Why…
Read MoreWhy Marketing Professionals Need Executive Presence and Storytelling Skills
Marketing professionals are exceptional communicators—or at least that’s what everyone assumes. After all, marketers spend their days crafting messaging, building campaigns, telling brand stories, and persuading customers. So why do so many marketing teams struggle when it’s time to present their own ideas? Over the past year, I’ve had the opportunity to work with corporate…
Read MoreWhy Your Signature Talk Is the Missing Piece of Your Marketing Strategy (And How to Turn Speaking Into Clients)
If you’re posting on LinkedIn, sending email newsletters, recording podcast episodes, updating your website, and still wondering why your marketing isn’t creating the opportunities you expected, the missing piece may not be another marketing tactic. It may be your signature talk. Many entrepreneurs, consultants, coaches, executives, physicians, and thought leaders think of speaking as something…
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