Business
Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic: Podcast Ep. 012
Subscribe to the podcast on Apple Podcasts. How many of us wouldn’t rather market and grow our businesses with heart rather than hustle? It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients.…
Read MoreIdentifying a Target Market Ready and Eager for What You Offer with Susanna Barkataki [Coaching]: Podcast Ep. 010
Subscribe to the podcast on Apple Podcasts. If you’ve struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this. We know…
Read MoreWhy Your Business Needs Diversity with Leadership Expert Loren Margolis: Podcast Ep. 006
Subscribe to the podcast on Apple Podcasts. Whether you’re an entrepreneur, an executive, or a professional, you’re a leader, especially if you’re speaking in front of groups of people. It’s important to be aware of the diversity (or lack thereof) in our businesses and in our networks – it’s good for us as people and…
Read MoreNiching & Pitching for Business Success with Edie Berg [Coaching]: Podcast Ep. 005
Subscribe to the podcast on Apple Podcasts. It seems counter-intuitive, but it’s true: the narrower the niche for your business (or podcast), the more successful it will be. In this episode, I talk with my guest Edie Berg about her shift in focus from strong women to strong Jewish women, some of her concerns in…
Read MoreAttracting Clients through Speaking & Podcasts with Shelli Warren [Coaching]: Podcast Ep. 004
Subscribe to the podcast on Apple Podcasts. Shelli Warren of SheConnex spent 25 years as an executive leader and trainer at a Fortune 500 company and is now a success coach helping other women launch their own encore careers as entrepreneurs. I met Shelli through the mastermind we’re currently in together and have been so…
Read More3 Stages We Go Through as Entrepreneurs and Speakers
There are three stages we go through as entrepreneurs and even as speakers: Experimentation, Intention, and Growth. Because my business was still new in 2016, I was all about Stage 1 – Experimentation: trying different things to see what worked and what didn’t, what I liked doing and what I didn’t, which kinds of clients…
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