Business
Why Thought Leaders Get Paid More as Speakers
Thought leadership can help you make a stronger case for your speaking fee when you can explain how your perspective will help the audience understand something differently or work through a problem they care about. Your expertise gives you material to draw from. The value of the talk also depends on what you help people…
Read MoreWhat Are Event Organizers Actually Paying You For? with Carol Cox: Podcast Ep. 495
When someone hires you to speak, what are they actually buying? Your expertise is part of it. But the person planning the event also needs your talk to accomplish something for the people in the room. How clearly can you explain what that something is? In this final episode of our Bookable Speaker series, I’m…
Read More3 Essential Things You Need to Get Booked (and Paid) as a Speaker
Our clients have collectively made hundreds of thousands of dollars as speakers. These earnings range from $2,500 for an online workshop to $10,000 for a conference keynote to $30,000 for a half-day speaking engagement (these are all real numbers from actual clients). The best part? These women love speaking to audiences, sharing their message, and…
Read MoreSocial Media for Speakers – What We Do and Advice We Ignore: Podcast Ep. 493
Get ready for some real opinions on how effective (or not) social media is for you as a speaker. After all, if a post gets thousands of views but none of the right people see what you speak about, what did those views do for your speaking business? I’m joined by Speaking Your Brand coaches…
Read MoreHow to Create Speaker-Reel Footage That Helps You Get Booked
Effective speaker-reel footage should help an event organizer picture you on her stage. It needs to demonstrate more than the fact that you can speak. Strong footage shows your message, delivery, personality, audience connection, and range through moments that were selected and filmed intentionally. This means your filming plan should begin before the camera starts…
Read MoreHow to Turn One Signature Talk into Keynotes, Workshops, Podcasts, and Content
You do not need to create a brand-new presentation every time you speak. You need one strong signature talk with a core message, framework, and stories you can adapt to the audience, the format, and the time available. That doesn’t mean giving the same canned talk everywhere. Audience relevance matters. Your healthcare audience may need…
Read MoreStop Creating Every Presentation from Scratch: Build One Talk You Can Adapt for Any Audience: Podcast Ep. 486
If you’re exhausted by creating a brand-new presentation every time you’re invited to speak, I get it. You want the talk to fit the audience. But customizing your message is very different from reinventing it. In this episode, I’m joined by our coaches Diane Diaz and Erin Mark to talk about how we each use…
Read MoreGet Hired, Get Referred, Get Clients: The Relationship Side of Speaking with Nikki Rausch: Podcast Ep. 485
What if the most important sales moments connected to your speaking engagement happen before you step on stage and in the first few minutes after you step off? My guest, sales strategist Nikki Rausch, has been my go-to coach for sales language, proposals, pricing, consultation calls, and follow-up for years. In this conversation, we…
Read MoreIntegrating Both Thought Leadership and Lead Generation Into One Talk: Carol Cox on the Sales Maven Podcast
Carol Cox was recently a guest on the Sales Maven podcast, hosted by Nikki Rausch, in episode 338.(opens in new tab) Carol and Nikki talk about: Why today’s audiences don’t need more information. They need leadership. The difference between expertise and thought leadership. How to integrate lead generation into a presentation without sounding promotional. Why…
Read MoreWhy Your Signature Talk Is the Missing Piece of Your Marketing Strategy (And How to Turn Speaking Into Clients)
If you’re posting on LinkedIn, sending email newsletters, recording podcast episodes, updating your website, and still wondering why your marketing isn’t creating the opportunities you expected, the missing piece may not be another marketing tactic. It may be your signature talk. Many entrepreneurs, consultants, coaches, executives, physicians, and thought leaders think of speaking as something…
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