Business
How to Create Speaker-Reel Footage That Helps You Get Booked
Effective speaker-reel footage should help an event organizer picture you on her stage. It needs to demonstrate more than the fact that you can speak. Strong footage shows your message, delivery, personality, audience connection, and range through moments that were selected and filmed intentionally. This means your filming plan should begin before the camera starts…
Read MoreHow to Turn One Signature Talk into Keynotes, Workshops, Podcasts, and Content
You do not need to create a brand-new presentation every time you speak. You need one strong signature talk with a core message, framework, and stories you can adapt to the audience, the format, and the time available. That doesn’t mean giving the same canned talk everywhere. Audience relevance matters. Your healthcare audience may need…
Read MoreStop Creating Every Presentation from Scratch: Build One Talk You Can Adapt for Any Audience: Podcast Ep. 486
If you’re exhausted by creating a brand-new presentation every time you’re invited to speak, I get it. You want the talk to fit the audience. But customizing your message is very different from reinventing it. In this episode, I’m joined by our coaches Diane Diaz and Erin Mark to talk about how we each use…
Read MoreGet Hired, Get Referred, Get Clients: The Relationship Side of Speaking with Nikki Rausch: Podcast Ep. 485
What if the most important sales moments connected to your speaking engagement happen before you step on stage and in the first few minutes after you step off? My guest, sales strategist Nikki Rausch, has been my go-to coach for sales language, proposals, pricing, consultation calls, and follow-up for years. In this conversation, we…
Read MoreIntegrating Both Thought Leadership and Lead Generation Into One Talk: Carol Cox on the Sales Maven Podcast
Carol Cox was recently a guest on the Sales Maven podcast, hosted by Nikki Rausch, in episode 338.(opens in new tab) Carol and Nikki talk about: Why today’s audiences don’t need more information. They need leadership. The difference between expertise and thought leadership. How to integrate lead generation into a presentation without sounding promotional. Why…
Read MoreWhy Your Signature Talk Is the Missing Piece of Your Marketing Strategy (And How to Turn Speaking Into Clients)
If you’re posting on LinkedIn, sending email newsletters, recording podcast episodes, updating your website, and still wondering why your marketing isn’t creating the opportunities you expected, the missing piece may not be another marketing tactic. It may be your signature talk. Many entrepreneurs, consultants, coaches, executives, physicians, and thought leaders think of speaking as something…
Read MoreWhat AI Couldn’t Do: Finding the Perfect Name for My Book with Brand Strategist Rebeca Arbona: Podcast Ep. 477
How do you name a book, a framework, or even a business in a way that captures the essence of what you do? After struggling with the title of my book for years, I turned to brand strategist and naming expert Rebeca Arbona for help. What happened next surprised me: in less than an hour,…
Read MoreHow to Create a Signature Talk That Builds Your Thought Leadership and Visibility
In a world where AI can generate endless content in seconds, your signature talk matters more than ever. Because audiences are not looking for more information. They are looking for perspective. They are looking for meaning. They are looking for someone who can help them see the world differently. And that’s what a signature talk…
Read MoreThe Become Bookable Framework™: The 3 Rs That Help Speakers Get More Speaking Invitations
You can be an excellent speaker and still struggle to get invited to speak. I see this all the time. Someone has deep expertise. They’ve spent years building their career. They have a meaningful message. They may have even spoken at a few events already. But then they hit a wall: They aren’t getting consistent…
Read MoreThe Story Only You Can Tell (And Why You Should) with Wendy Romeu: Podcast Ep. 466
Resilience isn’t something you build in the moment—it’s something you build long before you need it. In this episode, I’m joined by one of my clients, Wendy Romeu, founder and CEO of Alluvionic, to talk about what happened when her business was suddenly put to the ultimate test. But this isn’t just a conversation about…
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