You’re known for your expertise.
Now you need a signature talk
that makes you bookable.
You’re ready for bigger opportunities. But turning your ideas, expertise, and experiences into a clear & compelling message is where you get stuck.
You can put together a presentation.
But a signature talk is different.
You’re a high-achiever who’s regarded as an expert in what you do. Which is great! Except the training content you’re comfortable with isn’t getting you invited to the bigger speaking and visibility opportunities you want.
You sit down at your computer to work on your talk, but you have so many ideas swirling around in your head. How do you identify the best ideas and then organize and structure them into a talk? How do you bring in your message and stories in a way that’s compelling to an audience and gets you booked and referred?
You turn to AI to ask for help, but then it's too polished. You know it's lacking something but you're not quite sure how to fix it.
This is the Expert Trap. You know your subject deeply, but you’re struggling to shape that knowledge and your own perspective into a signature talk that sets you apart.
You don’t have to figure it out alone.
We build your signature talk with you. Bring your expertise, stories, and ideas. Together, we’ll find your central message and map a compelling talk that reflects your voice.
You Start with a Signature Talk 1:1 Virtual VIP Day
We’ll take your story, your expertise, and your craft and turn them into an impactful and memorable signature talk.
See how we build a talk together using the Signature Talk Canvas®.
Private coaching · Approximately 3 hours · Live on Zoom
1 Prep: Bring your ideas
There's no prep you need to do (really!). We'll send you a short homework document to collect some background info and that's it.
2 Together: Build your talk
Your coach asks questions, finds connections, and helps select your stories and key points. We map the talk with you on our Signature Talk Canvas®.
3 After: Put it into practice
Develop and deliver your talk with the follow-up support included in your package.
What You Get
A complete signature talk you can use for keynotes, workshops, podcast interviews, and other speaking opportunities.
Your central message
A clear throughline that connects your expertise, perspective, and the change you want your audience to make.
A structure that holds together
Your opening, key points, framework, stories, and closing mapped using our Signature Talk Canvas®.
Stories that serve the audience
Personal experiences and examples that help people understand and remember your ideas.
A foundation you can use
Your mapped talk, shared session notes, and recording, with follow-up support to help you take the next step.
What creating the talk together feels like
“She literally blew my mind with her magical ability to pull the information out of my head and convert it into a compelling talk.”
— Lorena Klingel, Founder, Learn to Flourish
Choose your coaching package
Every package includes your Signature Talk VIP Day. Choose the support you want to put your talk into practice.
Create your talk
Signature Talk VIP Day
You have an upcoming speaking opportunity and want your unique talk developed.
With Diane Diaz
$3,950
With Carol Cox
$5,950
- Private Signature Talk VIP Day
- Mapped talk using the our Signature Talk Canvas
- Session notes and recording
- Two follow-up calls to make any adjustments
Learn & practice with other women
Thought Leader Academy
You want live group learning, accountability, delivery practice, and support getting visible, booked, and paid.
Diane VIP Day
$5,950
Carol VIP Day
$7,950
- Private Signature Talk VIP Day
- 8-week online program with live calls
- Structured curriculum and group support
- Practice delivery and tech rehearsals
- Guest on our LinkedIn Live show & podcast
Develop your keynote privately
Private Keynote Coaching
You want extensive individual support to create your talk, improve delivery, and position yourself for speaking opportunities.
With Carol
$9,500
- Private Signature Talk VIP Day
- Plus four one-hour coaching sessions
- Talk refinement and delivery
- Speaker positioning
- Speaking pipeline report and guidance
What clients have done with their talks
“You’re the reason I am confident in my keynote. Best decision I made was to hire you. The value has been 10 fold.”
— LuAnn Nigara, Entrepreneur, keynote speaker, and podcast host
“She left no stone unturned and helped me prepare to speak at a national conference in my industry.”
— Natalie Eckdahl, CEO, BizChix
Hear the talks our clients created
Recent Academy graduates share their signature talks on the Speaking Your Brand podcast.
Meet Your Coaches
Carol Cox is the founder and CEO of Speaking Your Brand® and host of the top-rated Speaking Your Brand® podcast, now with 450+ episodes inspiring women around the world.
A sought-after speaker herself, Carol is known for her work at the intersection of women’s leadership, storytelling, and AI. She helps entrepreneurs and executives transform their stories into unforgettable talks that build influence and spark change.
Carol has worked with speakers for TEDxOrlando since 2017.
During election seasons, Carol appears regularly as a political analyst on TV news. She has been featured in Forbes and was named one of Orlando’s Women of the Year. She's currently a Trustee for Florida Executive Women.
With a Master’s degree in History from Emory University and two decades of experience in tech and business, Carol brings both deep expertise and a passion for amplifying women’s voices. She lives in Orlando, Florida.
Diane Diaz is the lead speaking coach at Speaking Your Brand®, where she guides clients to find their voice, build their confidence, and deliver talks that make a lasting impact.
With over two decades of experience in marketing, branding, and teaching, Diane brings a unique blend of strategy and storytelling to her coaching. She speaks regularly on personal branding, LinkedIn strategy, and women’s empowerment, helping professionals stand out in their industries and step into leadership roles.
Diane is currently serving as Vice President of the Women's Executive Council and mentors young women on their careers.
Beyond her business expertise, Diane is also an Ironman triathlete, embodying the discipline, resilience, and determination she inspires in her clients.
Diane holds a Master’s degree in Business Administration from UCF and lives in Orlando, Florida.
Not sure which package fits?
We’ll help you choose.
Tell us about your speaking goals, upcoming opportunities, and timing. We’ll talk through the support that makes sense for you.