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What happens when lots of good things start happening to you and your business, as more people and organizations are recognizing you as a rising star in your industry?
You may be tempted to back off your visibility, thinking the organic growth will continue.
However, an even better strategy is to accelerate your visibility and go after bigger opportunities: TV, major publications, speaking at high-profile events.
My guest, Wendy Glaister, talks about why she decided to hire a PR firm to help her grow her visibility through TV appearances, speaking engagements, magazine features, Instagram takeovers, and more.
We also talk about why Wendy reached out to me a few months ago to help her create a talk. However, the talk wasn’t one about interior design (that one’s next), rather it’s related to a cause very close to Wendy that she wants to help other women with, which you’ll hear about in our conversation.
→ Get on the interest list for our brand new “Master Your Speaking” online group coaching + mastermind program, starting in mid-May 2019: https://www.speakingyourbrand.com/mastery.
About My Guest: Typically, the world of luxury interior design is associated with major urban centers and far off vacation destinations, but regional ASID President, interior designer and sought-after speaker, Wendy Glaister has thought fully carved her own niche and fostered a deep connection to California’s agriculturally rich Central Valley. Born and raised among sweeping farmlands and working ranches, Wendy understands families’ need for beautiful, quality design with practical functionality. Her design work is strikingly diverse, ranging from quintessential farmhouse to sleek contemporary honoring each client’s unique design aesthetic. Along with her many public and TV appearances, Wendy is a passionate champion to those suffering from domestic violence.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.
Show notes at https://www.speakingyourbrand.com/115
Visit Wendy’s website at https://wendyglaisterinteriors.com/.
Connect with Wendy on Instagram @wendydesign
LuAnn Niagara’s podcast “A Well-Designed Business”:
Forgiveness Coach Brenda Reiss: https://brendareisscoaching.com/
Get on the interest list for our brand new “Master Your Speaking” online group program: https://www.speakingyourbrand.com/mastery.
Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.
Related Podcast Episodes:
- Episode 11: Creating and Preparing for a Keynote Presentation with LuAnn Nigara [Coaching]
- Episode 13: How to Get Local and National Media Coverage for Your Business with Christina Nicholson
- Episode 45: Your Visibility Roadmap: Build Your Business, Brand, and Influence
- Episode 76: Why the Stories We Tell Matter with Leena Nasser of The Chopra Institute
- Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin