Online business and marketing are changing
Online business and marketing are changing. What worked a year ago, much less three years ago, isn’t working now.
Social media is crowded with more and more content, making it harder for people to see yours.
Ad prices are going up as demand is exceeding supply (there are only so many places in the news feed where Facebook can stick ads!), making it more expensive for you to try to reach potential customers.
DIY courses that try to convince you that you should become an expert in everything related to business and marketing are failing (which is a good thing because you should be doing what’s in your zone of genius.).
I saw these shifts happening, which is why I’m such a big proponent of public speaking and investing in real, personal connections – and the reason I created Speaking Your Brand.
I want your business to grow and thrive.
I want you to share your message and have the impact you know you can have.
I want you to get the bigger speaking engagements and podcast interviews and media opportunities.
But these don’t happen in a vacuum.
You need to have an original, compelling, and valuable message to share.
And you need to be visible.
Not through slick, superficial advertising campaigns.
Not through cold pitching every conference and podcaster you can find.
But by investing time and effort in putting together your signature message – what you do, why you do it, and who you do it for – and building real relationships.
I’ve done this and I’ve seen the benefits:
- more speaking and podcast invites than I can say yes to
- being paid as a political analyst on TV news
- being asked to serve on important boards in my community
- a growing business with a waitlist, referrals, and amazing clients
I talk about this and more on the latest episode of the Biz Chix podcast #278 with my mentor, client, and friend Natalie Eckdahl.
This is also what we work on together in my online group program for you to create your stand-out signature talk.
My program is unique: it’s personalized, intimate, and hands-on. We get to work right away. No fluff and no wasted time. It’s all about creation and connection.
Don’t forget to join the free Speaking Your Brand community. Get access by signing up here:
