Subscribe to the podcast!
We’re kicking off a new podcast series on how marketing is changing and what to do now.
The rise of AI tools means that endless quantities of decent content can be generated at virtually no cost.
This is going to impact social media marketing, SEO, and online advertising.
As speakers, content creators, marketers, and entrepreneurs, doing the same things we’ve always been doing isn’t going to work for much longer.
Along with content saturation making it harder for our content to be discovered and seen, pretty soon we’re not going to be able to tell who online is real and who is not.
This is why I believe that as a public speaker, you have a unique opportunity to cut through the noise, authentically garner people’s attention, build relationships, and attract leads and clients.
In this episode, I talk about:
- The big shifts in online marketing that are only going to accelerate
- Why we’re ditching the hero’s journey as a marketing framework
- The problems with the hero’s journey that is making it less compelling
- What we’re focusing on instead in our marketing and sales
- Questions for you to consider for your own marketing strategy
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it’s through women’s stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Show notes at https://www.speakingyourbrand.com/323
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes: