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Thought Leadership

The Business Case for Speaking and Thought Leadership with Carol Cox: Podcast Ep. 272

By Carol Cox
The Business Case for Speaking and Thought Leadership with Carol Cox | Speaking Your Brand

As entrepreneurs, we have a lot on our plate and fitting in the time to build our thought leadership platforms, create presentations, and pitch ourselves can too often get relegated to the back burner. However, if you’re a service-based entrepreneur who is not a volume business (you’re not looking for thousands of clients at a…

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The Hub and Spokes of Your Thought Leadership Message with Christie Rocha: Podcast Ep. 270

By Carol Cox
The Hub and Spokes of Your Thought Leadership Message with Christie Rocha: Podcast Ep. 270 | Speaking Your Brand

When you start putting your thought leadership out into the world, think of your overall message as the hub. You then have various spokes you can use to share the message and get others involved. These spokes can include your own podcast; a LinkedIn Live or Instagram Live show; a challenge; speaking (of course!); podcast…

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Creating a Memorable “Bit” for Your Keynote Speech with Nicole Edwards: Podcast Ep. 269

By Carol Cox
269: Creating a Memorable "Bit" for Your Keynote Speech with Nicole Edwards: Podcast Ep. 269 | Speaking Your Brand

As you’re working on your keynote speech (or aspiring to one), there are key elements to include that make it different from a regular business presentation or training. Along with stories and audience engagement (always!), you can also create what’s known as a “bit.” This is a section of your keynote, usually just a few…

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Using a Signature Talk for Lead Generation with Kelley Carlstrom, PharmD: Podcast Ep. 268

By Carol Cox
Using a Signature Talk for Lead Generation with Kelley Carlstrom, PharmD: Podcast Ep. 268 | Speaking Your Brand

What does it look like to create your signature talk and put it out there for the first time? Our guest, Kelley D. Carlstrom, PharmD, did just that a couple of months ago. Kelley recently graduated from our Thought Leader Academy and worked with our lead speaking coach Diane Diaz to create her signature talk…

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How I’ve Found and Used My Voice with Carol Cox: Podcast Ep. 266

By Carol Cox
How I've Found and Used My Voice with Carol Cox Podcast Ep. 266 | Speaking Your Brand

In this episode, I share 3 ways public speaking has helped me to find and use my voice and the lessons I’ve learned along the way that may help you too. I take a broad view of public speaking = stages, in front of audiences, on TV, in the media, also virtual presentations and podcasting,…

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Carol Cox Featured in Forbes: How Thought Leadership Elevates Your Business

By Carol Cox

Carol Cox, founder and CEO of Speaking Your Brand, was featured in an article in Forbes by contributor Melissa Houston. Here’s an excerpt: Have you ever googled thought leadership only to get a list of men in this space? Where are the women? They must be out there. Meet Carol Cox the founder of #SpeakingYourBrand,…

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The Four Layers of Thought Leadership with Carol Cox: Podcast Ep. 262

By Carol Cox
The Four Layers of Thought Leadership with Carol Cox | Speaking Your Brand

I remember last year I was doing some research and I googled “famous thought leaders.” Guess what the results were? All men. Now, we know there are women thought leaders: Brene Brown, Mel Robbins, Nikole Hannah-Jones, Minda Harts all come to mind. But, Google hasn’t caught on yet. Why not? Because we need MORE women…

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Connecting Your Business and Your Thought Leadership with Carol Cox: Podcast Ep. 259

By Carol Cox
Connecting Your Business and Your Thought Leadership with Carol Cox: Podcast Ep. 259 | Speaking Your Brand

How is your thought leadership message connected to your business? Should it be related? I look at it this way: Thought leadership is the personal WHY to the WHAT (vision) and HOW (mission) that you have for your business. Think of your thought leadership as a parallel track to your business; it’s WHY you do…

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Trends in Public Speaking and Thought Leadership for 2022 with Carol Cox: Podcast Ep. 258

By Kaela Whitaker
Trends in Public Speaking and Thought Leadership for 2022 with Carol Cox: Podcast Ep. 258 | Speaking Your Brand

Happy New Year! This is the 4th year in a row I’ve done a trends episode for the start of the year. What I mean by trends are not fads or cliches or gimmicks.  Trends are like currents or waves of energy that move through our society and affect everything from business and politics and…

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Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk [The Medium is the Message Series]: Podcast Ep. 257

By Carol Cox
Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk [The Medium is the Message Series]: Podcast Ep. 257 | Speaking Your Brand

This is the final episode in the series we’ve been doing called “The Medium is the Message”. In this series, we’ve covered the mediums of podcasting, public speaking, video, TV, email, and social media – what makes each one unique and how to make the most of them. This episode is all about the medium…

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Recent Posts

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  • What AI Couldn’t Do: Finding the Perfect Name for My Book with Brand Strategist Rebeca Arbona: Podcast Ep. 477
  • How to Develop a Thought Leadership Platform That Creates Influence, Opportunities, and Impact
  • Want More Speaking Gigs? Stop Relying on Applications Alone: Podcast Ep. 476

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Speaking Your Brand® coaches work with clients around the world. We offer coaching and training programs both in person and virtually. We're based in Orlando, Florida.

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