How to Get Local and National Media Coverage for Your Business with Christina Nicholson: Podcast Ep. 013

Christina Nicholson on the Speaking Your Brand podcast

Subscribe to the podcast!

Subscribe to the podcast on Apple Podcasts.

How can you get media coverage for your business? In this episode, you’ll learn common mistakes business owners make when pitching journalists, what to put in your pitches, how to show you’re an expert, and how the media landscape is changing.

My guest is Christina Nicholson, an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

Christina now has her own company called Media Maven and helps businesses with their marketing, PR, and publicity, through consulting as well as by teaching business owners how to do it themselves through her online course.

Highlights:

  • What got Christina interested in being a TV reporter and how she got started
  • What to put in your demo reel
  • The reasons to start small and local before looking for national media coverage
  • How to get more comfortable talking about your business and your message
  • Common mistakes business owners make when trying to get media coverage
  • What to put in your pitches
  • How to show that you are an expert
  • How the media landscape is changing
  • Whether it’s better for a pitch to come from the business owner or a publicist

Links:

Connect with Christina on her website: http://www.mediamavenandmore.com/

Facebook = https://www.facebook.com/mediamavenandmore/

Instagram = https://www.instagram.com/christinaallday/

Twitter = @ChristinaAllDay

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Sign up for a strategy session at https://www.speakingyourbrand.com/strategy-session/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast on Apple Podcasts or Stitcher.

[clickToTweet tweet=”#SpeakingYourBrand podcast: How to Get Local & National Media Coverage w/ @ChristinaAllDay” quote=”#SpeakingYourBrand podcast: How to Get Local & National Media Coverage w/ @ChristinaAllDay”]


Don’t forget to join the free Speaking Your Brand community. Get access by signing up here:

Don't forget to subscribe to the podcast!

Get the #1 Proven Lead Generation Tool for Speakers

2 Comments

  1. Hayam Shobeyri on May 17, 2017 at 2:30 pm

    Carol and Christina,

    Thank you for the amazing podcast. As a marketer for a small local business, I never thought that contacting podcasters could benefit my business. Also, sending a video instead of written emails to journalists is an amazing idea to be unique in order to get local news coverage.

    best regards,
    Hayam

    • Carol Cox Carol Cox on May 17, 2017 at 2:46 pm

      Hayam,

      Thanks for your comment. I’m so glad to hear that you got valuable ideas from the podcast!

      Carol Cox

Leave a Comment





Other podcast episodes you may like...

Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards: Podcast Ep. 121 | Speaking Your Brand

Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards: Podcast Ep. 121

Focusing on the Why vs. the How in Your Presentations with Layne Booth [Coaching]: Podcast Ep. 120 | Speaking Your Brand

Focusing on the Why vs. the How in Your Presentations with Layne Booth [Coaching]: Podcast Ep. 120

Deconstructing a Keynote: Writing, Preparation, and Delivery with Carol Cox and Diane Diaz | Speaking Your Brand

Deconstructing a Keynote: Writing, Preparation, and Delivery: Podcast Ep. 119

Push Past Your Speaking Plateau: Podcast Ep. 118 | Speaking Your Brand

Push Past Your Speaking Plateau: Podcast Ep. 118

Get the lead generation tool for speakers.

Create & Deliver Compelling Presentations with Confidence
Get the Free Mini-Course
Delivered to Your Inbox
START TODAY
close-link
Get the free
Persuasive Messaging
Guide

with the Step-by-Step Framework
Yes, Send Me the Guide!
close-link
 Get the Free Step-by-Step PDF Guide to Persuade Your Audience to Action. Use it to craft your persuasive message (from the opening to the closing) to use for your website, marketing, & presentations.
Get Free PDF
close-image

Pin It on Pinterest

Share This