Craft Your Story

Is your story central to your message… but you’re not sure how to tell it?

You know your story is powerful.
You’ve lived it. You’ve carried it. You’ve maybe even shared parts of it.

But when it comes to shaping it into a talk that truly lands—one that moves people, resonates, and opens doors—you find yourself stuck.

Do you include everything? Where do you start? How do you make it meaningful for your audience. not just a retelling of what happened?

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This is where story strategy matters.

When your story is your message, it’s not about saying more—it’s about shaping it with intention.

It’s about:

  • Finding the throughline that makes your story unforgettable
  • Connecting your lived experience to a larger idea your audience needs
  • Turning personal moments into powerful meaning
  • Sharing with clarity, confidence, and purpose (not overwhelm)
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Work with Erin Mark, Story Coach at Speaking Your Brand

See Erin in Action

Erin brings a rare depth to this work.

After facing a life-threatening diagnosis and navigating what she calls her “bonus years,” she rebuilt her identity, reclaimed her voice, and now helps others do the same—through the stories they tell.

She understands, firsthand, what it means to:

  • Share a story that feels deeply personal
  • Find meaning in experiences that changed you
  • Speak in a way that moves people to both reflection and action
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Erin was the standout speaker at our Employee Engagement Summit. Her story was powerful, her presence magnetic, and her message deeply relevant to every person in the room. She didn’t just talk about resilience, she embodied it. She reminded us that energy is contagious, and Erin’s lit the room on fire."

— Lauren Belmont, Brookline

Story Strategy Package

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Whether you're preparing a keynote, refining your signature talk, or stepping into thought leadership, Erin will help you shape your story so it lands with clarity and impact.

You’ll walk away with:

  • A clear structure for your story (story–struggle–solution)
  • Confidence in what to include—and what to leave out
  • A stronger connection between your story and your audience
  • Language that feels authentic, grounded, and powerful

Signup Today

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Hi, I'm Your Coach Erin Mark

At 35, I was entering end life stage cystic fibrosis. My lungs were failing. My body was shutting down. While others were training for promotions, five-year plans, or leadership roles, I was training to die.

Then, in a last-ditch window of hope, a breakthrough medication was approved. It didn’t cure me, but it saved my life.

Suddenly, I wasn’t dying anymore.
But I also wasn’t prepared for what came next. I had to rebuild my identity, reclaim my voice, and start training to live.

I call these my bonus years, and I don’t take a single one for granted.

Now, through story-rich, science-backed keynotes and workshops, I speak to companies, conferences, and communities about what it really means to lead, live, and work with purpose, before a crisis forces it.