PRIVATE SIGNATURE TALK COACHING
Create Your
Signature Talk
You have the expertise. Let’s shape it into a keynote people remember, refer, and want to book.
Private coaching for established business owners, consultants, and experts. We build your talk with you.
$3,950 with Diane Diaz
$5,950 with founder Carol Cox
A 30-minute conversation about your goals, your talk, and the right coaching fit. No pressure to decide on the call.
Over a decade of helping experts become compelling speakers
For over 10 years, Speaking Your Brand has helped hundreds of business owners, consultants, coaches, executives, authors, and researchers shape their expertise into signature talks.
Our clients include TEDx speakers, international keynote speakers, and paid professional speakers. Whether you’re developing your first keynote or bringing a fresh perspective to an established speaking career, we bring years of experience helping people find their message and deliver it with confidence.
What creating the talk together feels like
“She literally blew my mind with her magical ability to pull the information out of my head and convert it into a compelling talk.”
— Lorena Klingel, Founder, Learn to Flourish
Your expertise deserves a talk people can remember.
You know your subject. But when you sit down to create a keynote, everything feels important. Which ideas belong? Where do your stories fit? What will make this talk different from the training you already deliver?
A polished AI draft can still leave you thinking, this doesn’t sound like me.
That’s the Expert Trap: knowing so much that it’s hard to see the message an audience needs most. We help you find it, then build the talk around it.
You don’t have to figure it out alone.
We build your signature talk with you. Bring your expertise, stories, and ideas. Together, we’ll find your central message and map a compelling talk that reflects your voice.
Why This Matters
You need an I.D.E.A., not just a topic.
When you want to get booked and paid as a speaker, an organizer needs more than a subject. They need a reason to choose your talk for their audience.
Your signature talk gives your expertise a point of view: a clear idea people can remember, explain to someone else, and put to use.
Illustrative example:
Topic: Leadership.
Distinctive idea: The questions leaders ask determine whose expertise shapes a decision.
Now there’s a perspective to explore, a problem to address, and a reason for an audience to care. That’s what we look for when we build your talk.
Our I.D.E.A. Framework
I · Interesting
Give people a reason to lean in and want to hear more.
D · Debatable & Defensible
Offer a point of view you can support with your experience, stories, and evidence.
E · Emotionally Resonant
Connect to what your audience cares about and what’s at stake for them.
A · Actionable
Help the audience see, decide, or do something differently.
You don’t need to arrive with a finished talk.
You might have an existing presentation that feels too much like a training. You might have a dozen ideas and no clear place to start.
We’ll help you find the message worth building a talk around, draw out the stories that make it yours, and give those ideas a structure you can use on stage.
Bring what you know. We’ll help you find what you want to say.
What working together feels like
Your coach asks questions, listens for the connections, and works through the talk with you in real time. You get an outside perspective and a practical process, with room for your voice, humor, and experience.
Your Coaching Starts with a Private Virtual VIP Day
Start with a focused, approximately three-hour session on Zoom. You and your coach work through your ideas together, using the Signature Talk Canvas® to make your message and structure visible.
See how we build a talk together using the Signature Talk Canvas®.
Your VIP Day: Private coaching · Approximately 3 hours · Live on Zoom
1 Prep: Bring your ideas
Minimal prep: a short background questionnaire. Bring your expertise, stories, and any existing presentation. You don’t need to draft a new talk before we meet.
2 Together: Build your talk
Your coach asks questions, finds connections, and helps select your stories and key points. We map the talk with you on our Signature Talk Canvas®.
3 After: Put it into practice
Follow-up Zoom coaching helps you refine the talk. Your package also includes an outline, a slide draft, outreach materials, a customized speaking pipeline report, and feedback on a recorded practice delivery.
Why Speaking Your Brand?
Experienced coaches who create your talk with you
After working with hundreds of clients, we know how to listen for the idea running through your expertise, recognize the stories that will connect with an audience, and shape those pieces into a compelling talk.
During your VIP Day, your coach actively helps you make those decisions and build your talk. You leave with your own message mapped out and a clear foundation to rehearse, refine, and pitch.
Tammy Lally
TEDx speaker
Katie Anderson
International keynote speaker
A talk that sounds like you. A structure you can trust.
Your experience becomes a clear message, meaningful stories, and a talk you can prepare and deliver. The coaching stays personal to your expertise, your audience, and your voice.
Your central message
A clear throughline that connects your expertise, perspective, and the change you want your audience to make.
A structure that holds together
Your opening, key points, framework, stories, and closing mapped using our Signature Talk Canvas®.
Stories that serve the audience
Personal experiences and examples that help people understand and remember your ideas.
Support beyond the talk
A Talk at a Glance for outreach and pitching, a customized speaking pipeline report with your best speaking opportunities, and feedback on your practice delivery.
See what you’ll have to work with
A compelling talk is the foundation. Your Signature Talk Coaching Package gives you the materials to prepare it, pitch it, and put it to work:
- A completed signature talk mapped using our Signature Talk Canvas®
- An outline based on your talk
- A draft of your slides, ready for your colors and branding
- A Talk at a Glance document for outreach and pitching
- A customized speaking pipeline report with your best speaking opportunities
- Feedback on your practice delivery
Here’s a look at the materials you’ll have to work with.
Your talk, mapped
See how the central message, opening, stories, key points, and closing fit together. Your outline turns that visual map into a document you can use to prepare.
Your pitch, made clear
Give an organizer a clear picture of your talk and why it matters to their audience. Your Talk at a Glance gives you material to use in outreach and speaker submissions.
Your next opportunities
Start with opportunities selected around your expertise, talk, and best audiences. Your customized report helps you focus your research and outreach.
What clients have done with their talks
“You’re the reason I am confident in my keynote. Best decision I made was to hire you. The value has been 10 fold.”
— LuAnn Nigara, Entrepreneur, keynote speaker, and podcast host
“She left no stone unturned and helped me prepare to speak at a national conference in my industry.”
— Natalie Eckdahl, CEO, BizChix
Geraldine Carter
Founder, She Thinks Big Coaching
From finding her message to new speaking opportunities
Geraldine describes the value of having a process and a talk she could use across different settings. It helped her show up with more confidence, including in situations that stretched her.
After she presented to a local group, she was invited to give her signature talk at a larger organization’s annual gathering.
“It helped me shortcut so much of the learning curve that would have taken me months (years!) to figure out on my own.”
Her experience shows how developing your talk can support the next opportunity, and the one after that. Individual outcomes depend on your goals, audience, and outreach.
Meet Diane Diaz
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$3,950 package
Private coaching with our lead speaking coach.
Diane is Speaking Your Brand’s lead speaking coach. Her background in marketing, branding, and teaching informs the way she helps clients connect their expertise to an audience.
Work with Diane to find the message running through your ideas, shape your stories, and build a signature talk that reflects your voice.
Meet Carol Cox
![Replace with Carol’s headshot or a warm coaching photo. [CAROL TO UPDATE]](https://www.speakingyourbrand.com/wp-content/uploads/bb-plugin/cache/783573-circle-123205d3d6eaebea4bbadb4622bde34f-module_6ac02e4221e50.png "783573?text=Carol+Cox")
$5,950 package
Private coaching with Speaking Your Brand’s founder.
Carol is the founder of Speaking Your Brand and host of the Speaking Your Brand podcast. She brings experience in business, speaking, storytelling, and working with TEDx speakers.
Work with Carol to draw out your perspective, find the connections in your experience, and develop a talk with a distinctive idea at its center.
Signature Talk Coaching Package
Private 1:1 coaching options
$3,950 with Diane Diaz, our lead speaking coach
$5,950 with Carol Cox, our founder
Choose the coach you’d like to work with. Both options include the full coaching package described above.
Let’s talk about your signature talk
Book a 30-minute consultation to discuss your speaking goals, where you are with your talk, and your timing. We’ll explore whether the package fits and help you choose a coach.
You don’t need a finished talk to have this conversation. There’s no pressure to decide on the call.