Join Master Your Speaking 2020

In Our Proven Coaching Program for Women Entrepreneurs, You Get Both One-on-One Coaching & a Group Experience.

  • Identify Your In-Demand Topic & Ideal Audiences

  • Create Your Compelling Signature Talk

  • Position & Market Yourself as a Paid Speaker

  • Improve Your Lead Generation & Visibility

Carol Cox

Who do you want to impact and what do you want to share with them? Let's work together to accelerate your goals.

- Carol Cox, Founder of Speaking Your Brand®

Apply today for our next start date in Fall 2020.


Have questions about the program? Need to work together sooner?

Email or schedule a call with us.

We need more women on stages — and getting paid.

Bigger Opportunities, Bigger Stages, Bigger Fees

That means you.

As you gain more experience as a speaker, you want to (should!) get paid to speak.

You have valuable expertise and insights to share with your audience.

But, you may not know where to start to get paid - what to charge, how to bring up your fee, and how to negotiate.

Or you're asking to be paid and hearing the dreaded reply of "It's not in our budget."

You can get paid and attract the gigs you want.

The Situation

Event organizers assume you'll speak for free.

And your online presence, from your website to your LinkedIn profile to your proposals, isn't showing them otherwise.

Or you may be hesitant to ask to be paid - or to raise your prices - because you don't have the negotiation skills or confidence to do so.


The Solution

By positioning and marketing yourself as a premium speaker, with an in-demand topic, well-crafted signature talk, speaking package, and marketing materials, you'll attract the right opportunities.

We'll help you do exactly that.

Our Master Your Speaking program provides personalized expert coaching, peer support, training, and accountability.

This program is a combination of
one-on-one coaching + training + mastermind.

We do all of this virtually LIVE on Zoom video and in a private online community, so you can join us no matter where you live.

By the end of the program experience, you'll have the speaking promotional elements in place that will fuel the growth of your business and lead you to bigger opportunities.

Featured in Forbes: How Carol Cox Is Helping Women Speakers Get Paid What They Deserve

What you want to do:

  • generate revenue from speaking
  • position yourself as a paid speaker
  • inspire more people & reach bigger audiences
  • boost your confidence
  • get expert guidance
  • build a network with other speakers

Who this is ideal for:

  • women entrepreneurs
  • 2+ years in business
  • intermediate level of experience & comfort with speaking
  • have a good understanding of your best audience/clients
  • high-achieving action taker
  • ready to get better results and revenue from your speaking

The Impact of Expert & Peer Support & Accountability

I knew this coaching program was just the push I needed to level up my speaking skills.

It has been a fantastic experience of personal growth, stepping outside of comfort zones, honing skills, and making meaningful connections.

The women in the mastermind are phenomenal, and we work together to uplift each other.

If it weren't for the group, I would not have created my speaker page or considered a baseline for getting paid to speak.

I am grateful to Carol and Diane for being such great coaches and facilitating the emergence of breakthrough after breakthrough.

This program is a must if you are a speaker and are ready to level up your skills."

Charmaine Gregory

Charmaine Gregory, M.D.
Speaker & Workshop 
Facilitator on Professional Burnout

What We'll Be Doing Together Over 3 Months to
Transform You into a Master Speaker:

  • Create Your Signature Talk

    We'll make sure your topic is one that resonates with current trends in the marketplace to position you as an in-demand speaker.

    Using our unique and proven Signature Talk Canvas® presentation framework, you'll work with your coach one-on-one to create your signature talk, whether it's for lead generation or a keynote.

  • Add E.P.I.C. Layers to Your Presentation

    No more boring, same-as-everyone-else presentations. You want your talks to be inspired and memorable.

    Once you have your talk outlined, you'll start adding layers and depth to it:

    • powerful opening and closing
    • emotion and humor
    • video and music clips
    • audience engagement
    • stories with visual scenes and dialogue
  • Uplevel Your Stage Presence and Delivery

    A Master Speaker needs to have a confident and big presence on stage. Through exercises and feedback we provide, you'll work on your energy, preparation, mindset, movement on stage, vocal variation, and use of technology and props.

  • Treat Your Speaking Like a Business

    Just like your business has a revenue model and marketing strategy, so should your speaking.

    You'll work on defining:

    • Your speaking fees and packages
    • What makes you unique as a speaker
    • Your target market (groups and companies)
    • Your sales process and negotiation strategies
  • Market Yourself as a Speaker

    You'll work on the promotional materials and visibility plan you need to successfully market yourself as a speaker:

    • Your Speaking page on your website (what to include to get people interested in booking you)
    • Your LinkedIn profile
    • What to include in your speaking demo video
    • Promotion plan for before, during, and after a speaking engagement to leverage social media and visibility
  • Pitch Yourself as a Keynote Speaker

    How can you become a keynote speaker? We'll talk about what event organizers look for, how to pitch yourself, what to charge, and how to prepare for a keynote. 

How The Program Works
  • Live Group Zoom Calls

    Bi-weekly live group calls on Zoom for Q&A and hot seats.

    Calls will be held on Thursdays from 1-2:30 pm Eastern time.

    Calls will be recorded if you miss one.

  • One-on-One Virtual VIP Day

    You'll work in a half-day Zoom session with your coach to create your signature talk using our unique and proven Signature Talk Canvas® to map out your presentation from beginning to end.

    Yes, this is one-on-one and a HUGE benefit to this program.

  • Private Online Community

    You'll have access to video lessons, worksheets, and templates.

    You'll have a place to ask questions and get and give feedback.

    We use Mighty Networks to host the online community. You can access it via your browser or their (very nice) mobile app.

  • Action Plan

    You'll get specific homework and action steps for each module that we'll review in our online community site and during the group calls.

    Accountability and deadlines are essential elements to getting you from where you are now to where you want to be.

  • Ongoing Review & Feedback

    Continuous improvement is what we're after. You'll get review and feedback from your facilitators and the other women in the program on your homework, including your presentation slides, audio or video recordings, speaker marketing materials, speaking packages, speaking page, etc.

  • Curated Group Participants

    The women in the program will be selected who are at a similar level of speaking experience, with similar goals, and who speak on a variety of topics and come from different industries.

    We expect you'll get to know each other well and come to rely on each other for input and support.

Upon completion of the program, you'll earn our Master Speaker badge.

As a Master Speaker, you'll be listed on the Speaking Your Brand website as a speaker for hire, including your photo, topics, and links.

What Women in Our Programs Have Accomplished

  • Getting paid to speak for the first time
  • Being more strategic about what they say 'yes' and 'no' to
  • Creating their speaking pages to attract the right opportunities
  • Aligning their content with their offers for better lead generation
  • Learning specific sales and outreach techniques & templates
  • Building confidence in their negotiations and pitching
  • Raising their speaking fees to $5,000+

This coaching program has absolutely changed my business. More bookings and higher fees, plus clients now say ‘yes’ without a pause. — Maureen Taylor, The Photo Detective®

Get to the next level of your


Pay in Full: $4,450

OR 3 payments of $1,650 each

Program includes a Virtual VIP Day (one-on-one), bi-weekly group Zoom calls, training materials, private community, and your transformation from a regular speaker to a Master Speaker.

Meet Your Coaches

Carol Cox

Carol Cox is the founder of Speaking Your Brand® and host of the Speaking Your Brand® podcast. Carol speaks on women's leadership, women in politics, and business storytelling. During election seasons, she serves as a Democratic political analyst on TV news. Carol has a Master's degree in History and lives in Orlando, FL.

Diane Diaz

Diane Diaz is our top Speaking Coach with Speaking Your Brand®. She speaks regularly on personal branding, LinkedIn strategy, and women's empowerment. Diane has an extensive background in marketing and branding and is also an Ironman triathlete. Diane has a Master's in Business Administration and lives in Orlando, FL.

Questions & Answers
When does the program start and end?

Our next program starts in Fall 2020 and runs for 3 months.

When are the group calls and how do they work?

The bi-weekly live group calls will be held on Thursdays from 1-2:30 pm Eastern time on Zoom (video).

We strongly encourage you to attend live so you can interact with the other people in the group (you’ll get a lot more out of the program).

But, if you can’t attend a session, the calls will be recorded.

How does the Virtual VIP Day work?

As part of this program, you get a half-day Zoom session with your coach one-on-one to create your signature talk, using our unique and proven Signature Talk Canvas®.

You'll have your entire talk mapped out from beginning to end on your own storyboard.

This is an incredibly valuable part of the program. We know the power of one-on-one work.

You'll be able to schedule your VIP Day beginning in mid-May (through the end of July).

Your session will be recorded and you'll receive a copy to refer back to.

How does the private community work?

You will be invited to a private membership site on Mighty Networks for participants of this program only.

In it, you’ll have access to all of the training materials and be able to share what you’re working on, get feedback, ask about conferences and organizations you’re interested in, etc.

Mighty Networks is accessible via your browser as well as a (very nice) mobile app.

We intentionally chose not to use a Faceboook group because we want you to be focused and not distracted. 🙂

Is this a course or coaching or a mastermind?

It’s the best of all 3.

You’ll get access to training materials (worksheets, templates, short video lessons) we’ve created.

But, this is much more than a course because it’s live and you get support.

You have access to us in the private membership site and during the group and one-on-one Virtual VIP Day to ask questions and get direction. We’ll also be personally reviewing your script/slides and audio/video practice of your presentation and giving you feedback.

And, the best part is the group aspect: hearing other people’s perspectives and insights is invaluable in finding your unique angle and making your presentation interesting and E.P.I.C.

Plus, we’ll help keep you accountable on your goals and thinking bigger!

How many people will be in the program?

We're limiting the size of the group to 10 women, so you’ll have plenty of time during the live calls to ask questions and get to know the other women.

How much time will I be spending each week?

Plan on spending about 2-4 hours per week.

What if I’ve never been paid to speak before?

That's ok - that's why you're here!

Many of us speak for free for brand awareness and lead generation, which is great.

But, there comes a time when you've gained enough experience and credibility to start asking for money.

This program is going to help you create the speaking materials and packages so you can ask with clarity and confidence.

Do I need to already have a completed presentation or signature talk?

No, we're going to work on creating your signature talk together!

If you do already have a signature talk (especially if you've worked with us before), you're in an excellent position to hit the ground running.

How much does the program cost? Is there a payment plan?

The pay in full price is $4,450.

You can also select to make 3 payments of $1,650 each.

First payment is due when your application is accepted to secure your spot.

The 2nd payment of $1,650 will be charged in 30 days and the 3rd payment of $1,650 will be charged in 60 days.

What is this Master Speaker badge?

Upon successful completion of this program, you'll receive a Speaking Your Brand Master Speaker badge.

You can place this badge on your own website (such as on your Speaking page).

You'll also be included on our "Hire a Speaker" page on our website, with your name, photo, topics, and links, so event organizers can contact you.

(Please note that we cannot guarantee any bookings or revenue for you.)

I have other questions.

Great! Feel free to email us at

Have questions about the program?

How Past Participants Have Benefitted

Michelle Gyimah

I've always known that working on my speaking skills was a key part of my business that I needed to invest in. I've spent years listening to Carol's podcast so when the group program opportunity came up I just knew I had to get on board.

The benefits from this program have been immense. I've booked several paid talks since joining and I know it's been because of the group program.

I love the group format as I get to support and the see the progress of the other women, learn more about their expertise and share in their journey.

I would 100% recommend Carol Cox and Diane Diaz for anything speaking related and will definitely call on their expertise again in the future.

— Michelle Gyimah, Speaker & Workshop Facilitator on the Gender Pay Gap in the U.K.

Dr. Carmen Landrau

Your group program helped me tremendously, particularly in these areas:

  1. Accountability makes the goals real.
  2. The support of other members of the group, especially when impostor syndrome starts lurking in the back of my mind.
  3. Receiving “The How” to do it was priceless. This last benefit is crucial to your program. Many courses offer nonspecific general advice, but here we received dedicated action steps for each person’s situation.

To me you are the "it" person when it comes to speaking coaches.

— Carmen Landrau, M.D., Professional Speaker


In your group program, I really benefitted from:

  • the valuable collaboration and feedback from other successful women who are experts in their craft
  • understanding how to pitch
  • how to effectively tell a story and how transition into and out of it
  • how to ask for an opportunity to speak
  • how to simplify my message so that it’s understood and received properly

This was a valuable program for me both personally and professionally.

— Jamara Wilson, Founder, Tuxedo Impressions


I really am impressed with all of the ladies in this group! (every single one of you!)

When you find so many women who are not only super smart, savvy business women but also so caring and supportive it is really inspiring!

Thank you, Carol and Diane, for putting together such a great group of ladies!

— Amber Hawley, LMFT, Speaker & Podcaster

Marie Fiebach

The value of this program has been so much more than I paid.

It has helped me reframe my approach towards speaking.

By creating my keynote, building my speaking page, and crafting my offer, I am no longer someone who speaks.

I am a speaker.

— Marie Fiebach, Speaker & TV Contributor