Go from Webinar Idea to Launch

What you want to do:
- host a webinar or virtual workshop for your business
- identify the best webinar topic & offer for your goals and audience
- create your webinar from beginning to end, outline to slides
- learn how to sell on your webinar
- boost your confidence using webinar technology
Who this is ideal for:
- service-based women entrepreneurs (coaches, consultants, strategists)
- can sell a virtual offer (program, course, membership, coaching, consulting)
- wants to take action and do a webinar soon
- has never done a webinar OR has done a few and wants to improve the content, delivery, and results
What You'll Learn and Be Able to Do:

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Align your webinar topic and content with your goal, offer, and audience (this is SO important and where most people go wrong!)
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Create your webinar outline and slides using our unique and proven framework (imagine having your outline done in a couple of hours using our template instead of staring at a blank document for days)
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Engage your audience and select the right webinar platform for you (ease your tech fears)
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Sales strategies during and after your webinar and how to promote your webinar so people show up (including email scripts you can customize)
Watch a sample lesson
You Get
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12 Targeted Video Lessons
Each video is around 10-20 minutes, showing exactly what you need to do. No wasted time or fluff. Watch whenever you'd like, at your own pace.
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PDF Worksheets
Download PDF worksheets + the slides that go along with the lessons.
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Easy Online Portal
We use Thinkific to deliver the lessons - easy for you to use and to keep track of where you left off, on your computer or phone.
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Add a Strategy Session
Book a 45-minute strategy session with your instructor and speaking coach Diane Diaz to get her expert eyes and recommendations on your webinar content, outline, and slides.
Learn how to use webinars to increase leads and sales

Course + Strategy Session = $694 $597
(save when purchased together)
Course Only = $397
What Clients Have Said:


Asking us to land a date in the first session made it real.
Getting the format for the webinar was HUGELY helpful.
All content was relevant and applicable, immediately.
I will finally launch an idea that has been percolating for years and I am excited!
— Jean Oplinger, Coach


I wanted to learn how to deliver my content online in a way that is engaging and converts clients.
This training has been phenomenal.
— Joy Spencer, Coach
Here's What You'll Learn: Course Curriculum

- Video 1: Overview of Course
- Video 2: 5 Types of Webinars You Can Do & Which Is Right for You
- Worksheet: 5 Types of Webinars
- Video 1: Identify Your Topic and Offer
- Worksheet: Identify Your Topic and Offer
- Video 2: Sales Strategies During & After Your Webinar
- Video 1: Elements of a Compelling Title
- Worksheet: Elements of a Compelling Title
- Video 2: Structure Your Content Using Our Framework
- Worksheet: Structure Your Content Using Our Framework
- Video 3: Effective Slide Design
- Video 1: Decide on a Webinar Platform
- Video 2: Ways to Increase Registrations & Live Attendance
- Worksheet: Promoting Your Webinar Checklist & Action Plan
- Video 3: Where to Find New Audiences
- Worksheet: Where to Find New Audiences
- Video 1: What to Ask the Event Organizer
- Worksheet: What to Ask the Event Organizer Checklist
- Video 2: Prepare for and Deliver with Confidence
- Video 3: Audience Engagement Strategies
- Worksheet: Audience Engagement Strategies
- Video 1: Pick a Date for Your Webinar and Tag Us on Social
What Clients Have Said:


The training walked me through from idea through execution.
It was perfect timing since I received a last-minute request to speak.
I was ready and received a speaking referral the same day for another event.
I loved how measurable the deliverables were.
— Mary Beth Simon, Founder, Niche Partnership Consulting


I knew nothing about the webinar world and learned so much. I think the best part is that it's focused on just doing it.
Because of the program, I actually ran a webinar! I was nervous, but it went well and I feel it helped get my name out there and also connect with colleagues.
— Dr. Bibi Pirayesh, Educational Therapist
Meet Your Coaches


Carol Cox is the founder and CEO of Speaking Your Brand® and host of the top-rated Speaking Your Brand® podcast, now with 400+ episodes inspiring women around the world.
A sought-after speaker herself, Carol is known for her work at the intersection of women’s leadership, storytelling, and AI. She helps entrepreneurs and executives transform their stories into unforgettable talks that build influence and spark change.
During election seasons, Carol appears regularly as a political analyst on TV news. She has been featured in Forbes and was named one of Orlando’s Women of the Year.
With a Master’s degree in History and two decades of experience in tech and business, Carol brings both deep expertise and a passion for amplifying women’s voices. She lives in Orlando, Florida.


Diane Diaz is the lead speaking coach at Speaking Your Brand®, where she guides clients to find their voice, build their confidence, and deliver talks that make a lasting impact.
With over two decades of experience in marketing, branding, and teaching, Diane brings a unique blend of strategy and storytelling to her coaching. She speaks regularly on personal branding, LinkedIn strategy, and women’s empowerment, helping professionals stand out in their industries and step into leadership roles.
Beyond her business expertise, Diane is also an Ironman triathlete, embodying the discipline, resilience, and determination she inspires in her clients.
She holds a Master’s degree in Business Administration and lives in Orlando, Florida.