How to Land a TEDx Talk: From Idea to Application

For many speakers, landing a TEDx talk is a major goal – and for good reason. TEDx talks have the power to transform your career, amplify your voice, and share your ideas with a global audience. But how do you actually make it happen? In this post, I’m sharing my insider tips from years of experience selecting TEDx speakers and coaching clients to develop their big ideas.

Whether you’re just starting to find your voice or you’re a seasoned speaker ready to take the next step, this guide will help you craft a powerful talk and increase your chances of getting selected.

Why a TEDx Talk is Worth Pursuing

TEDx talks are unique because they aren’t just about delivering information – they’re about sharing ideas that inspire change, spark curiosity, and challenge the way people think. Unlike a typical conference session or keynote, a TEDx talk is designed to shift perspectives and ignite conversations, often in just 10-12 minutes.

Many well-known thought leaders, like Brené Brown and Simon Sinek, saw their careers take off after their TEDx talks went viral. I’ve also seen the impact with my clients, like Tammy Lally, whose talk on money shame has been viewed over 2 million times, and Dr. Christina Madison, who spoke on the importance of public health messengers reflecting the communities they serve.

If you want to make a bigger impact with your message, a TEDx talk can be a powerful way to do that.

3 Essential Elements of a Successful TEDx Talk

Every impactful TEDx talk includes a combination of three key elements:

1. Your Expertise and Experience

   • Why are you the right person to speak on this topic?

   • What unique perspective or experience can you share that others can’t?

2. A Big Idea Worth Spreading

   • TEDx talks aren’t about sharing tips or tactics – they’re about presenting an idea that challenges conventional thinking or offers a new perspective.

   • Use the IDEA framework I shared in episode 354:

     • I – Interesting: A unique angle that provokes curiosity

     • D – Debatable and Defensible: An idea that others may challenge, but you can support with examples, data, and stories

     • E – Empowering: Helps people see the world differently and move toward positive change

     • A – Actionable: Something people can apply in their own lives or work

3. Personal Story and Connection

   • Share your personal journey and the moments that shaped your perspective.

   • Let the audience see why this topic matters to you and why it should matter to them.

Finding the Right TEDx Event for You

Not all TEDx events are the same, and finding the right one can significantly increase your chances of being selected. Here’s how to find the best fit:

• Start Local: Begin by searching for events within driving distance. TEDx events are typically organized by community leaders who want to showcase local voices.

• Leverage Personal Connections: Consider events in cities where you’ve lived, worked, or have strong ties. This can make your application stand out.

• Search for Topic-Aligned Events: Some TEDx chapters focus on specific themes, like health, education, or technology. Choose events that align with your topic for a better chance of selection.

• Build Relationships: Follow TEDx organizers on LinkedIn, attend their events, and offer to volunteer. Familiarity with the organizers can make a big difference when it’s time to apply.

Crafting Your Idea Worth Spreading

A TEDx talk isn’t just a speech – it’s a big idea in a small package. Here’s how to craft an idea that resonates:

• Focus on a Single, Clear Idea: TEDx talks aren’t laundry lists of tips. Choose one main idea that you can fully develop in your 10-12 minute talk.

• Challenge the Status Quo: Your idea should make people stop and think, “I’ve never looked at it that way before.”

• Tell Your Story: Personal stories are powerful. Share a moment that shaped your perspective or changed the way you see the world.

• Make it Memorable: Use surprising examples, vivid language, and emotional moments to make your idea stick.

Preparing Your TEDx Application

Every TEDx event has its own application process, but here are some common questions you’ll likely need to answer:

• What is your idea worth spreading? (1-2 sentences)

• How will your talk impact the audience?

• What’s your connection to the event’s location?

• How does your talk fit the event’s theme (if they have one)?

Most applications also ask for a short video. This doesn’t need to be professionally produced, but it should clearly communicate your passion and expertise.

Action Steps to Get Started

✅ Identify Potential Events – Make a list of 5-10 TEDx events you want to target.
✅ Draft Your Idea Worth Spreading – Use the IDEA framework to refine your message.
✅ Build Your Speaker Profile – Create a professional speaking reel, practice your delivery, and gather testimonials.
✅ Network with Organizers – Follow TEDx organizers on LinkedIn and offer to volunteer for their events.
✅ Start Small, Think Big – Speak at local events to build your confidence and get on the radar of TEDx organizers.

Ready to Take the Next Step?

🎯 Join me on June 5th in Orlando for our in-person Speaking & Messaging workshop, where you’ll craft your signature talk, build your thought leadership, and practice sharing your message in a supportive environment. Spots are limited – learn more at speakingyourbrand.com/workshop-speaking.

📋 Take our free Speaker Archetype Quiz to discover your natural communication strengths and leverage them in your talks: speakingyourbrand.com/quiz.

🔗 Want to work with us online to craft your signature talk and stand out as a speaker? Join our Thought Leader Academy for a comprehensive, step-by-step journey to develop your message and transform your impact. Learn more at speakingyourbrand.com/academy.