Speaking-to-Clients Blueprint
Online Workshop

Find Gigs. Pitch Smart. Book Business.

Learn how to get leads and clients from your speaking engagements - without sounding salesy.

You’re showing up, giving valuable presentations, and maybe (hopefully!) enjoying it, but you’re not seeing the results you hoped for.

❓ You’re not sure how to find the right speaking opportunities that actually lead to new clients.
❓ You don’t know what to write in your speaking proposal or how to position yourself to get selected.
❓ You're unsure what to charge or how to confidently present your fee when an event organizer asks.
❓ You wonder: How do I turn this talk into business without feeling like I’m giving a pitch?

You've come to the right place!

In this hands-on online workshop, you'll learn how to position yourself as a speaker, you'll write compelling proposals you can start sending out, you'll determine your speaking fees, and you'll see how you can convert audience members to clients.

You do the work in our workshop!

You'll be all set for this year to monetize your speaking and add a revenue stream to your business.

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LIVE Workshop on Zoom
Tuesday, June 24, 2025
1-3:30 pm Eastern

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Here’s What You Really Want to Do:

  • Turn every speaking opportunity into a way to attract leads and clients
  • Get paid to speak - and know exactly what to charge
  • Have speaking invitations come to you because your positioning makes it easy to say yes to you
  • Spend less time writing proposals and pitches (hello, AI + templates!)
  • Feel confident every time you speak because you know your message and offer are aligned
  • Have a clear action plan

This is for you if…

  • You’re an entrepreneur who wants speaking to be a key part of your business growth
  • You’ve spoken before - or you’re just getting started - but haven’t seen the client results you want
  • You feel unsure about how to pitch yourself, what to charge, or how to follow up
  • You want your talks to do more than inform - you want them to inspire action and generate business
  • You’re tired of overthinking and procrastinating and you're ready for a clear plan that actually works

Get expert training and feedback to monetize your speaking.

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Regular Price: $295

Early Bird Price: $195

Live on Zoom: Tuesday, June 24, 2025, 1-3:30 pm Eastern

Have you delivered a presentation and one of the following has happened?

#1: You know there were people in the audience who were interested in working with you, but no clients came from it.

#2: You felt awkward talking about what you do and your program/service, so you skipped that part of your presentation.

#3: You have a feeling that because your presentation was so thorough, the audience either felt like they could do it all themselves or felt overwhelmed with the next steps.

If any of these feel familiar, you're stuck in what I call The Expert Trap.

Your presentations need thought leadership AND an effective sales strategy (without sounding salesy!).

This is what you're going to learn and work on in our Speaking-to-Clients online workshop.

Our mission is to develop more women thought leaders and prominent speakers. Speaking is one of the fastest, most impactful ways to build your credibility, your influence, your reach, and yes, your revenue.

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The ROI of Working With Us

I learned how to reach out to companies and position myself as a paid speaker that they would want to bring in.

As a result of that outreach and updating my LinkedIn and website with what I learned, I have sent over $10,000 worth of speaking and training proposals.

At this moment, I have officially booked $4,000 and still in progress working out details with the others.

I applied for an out of state speaking opportunity, and whether I get it or not, I now have an understanding of what event organizers want and how to find those kind of opportunities, so that knowledge is so much more than just one event.

I'm evolving my business to include more ways for getting paid to speak. Before working with Speaking Your Brand, I had zero strategy for how to do this, whoever randomly asked invited me was my strategy, and it was usually unpaid. Now, I feel like I have the skillset and the confidence to make speaking a viable part of my revenue.

 

Sarah Lynn - Wallace-med
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Sarah Lynn Wallace
Founder of Enneagram MBA, Speaker, Workshop
Facilitator, & Podcaster

What You'll Learn and Do in Our Hands-on Workshop:

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  • Learn how to convert audience members into leads and clients using our proven strategies

  • Learn how to find speaking opportunities based on your goals, topics, and target audiences and start making a list.

  • Learn what typical speaking fees are and what you can charge based on your level of experience, topic, and audience.

  • Write your speaking proposals using our prompts and worksheets plus a little help from ChatGPT.

  • Optimize your LinkedIn profile and speaker page to attract speaking invitations.

  • Get personalized feedback from us and the other participants in the workshop.

You Get
  • Live Group Zoom Call

    We meet LIVE on Zoom on Tuesday, June 24, 2025.

    Time: 1-3:30 pm Eastern (10 am-12:30 pm Pacific)

    We'll be providing training; time for you to work on your client conversion strategy, speaking proposals, fees, speaker page, and LinkedIn profile; and you can ask questions and get feedback.

  • Expert Coaching & Feedback

    Benefit from our expert on-the-spot coaching and feedback during the workshop.

  • Workbook with Prompts & Examples

    You'll receive a PDF workbook with training resources, writing prompts, examples of speaking proposals, a fee chart, and how to find places to speak.

  • Event Prep Checklist

    You'll also receive our Event Prep Checklist PDF so you'll feel prepared before your speaking engagements.

  • Supportive Community

    Be a part of a community of like-minded women entrepreneurs and leaders who want to be of service to their clients and audience.

What Past Workshop Attendees Said:

I learned so much from this workshop. You did a great job outlining the different components of the business aspect of speaking. Finding speaking gigs, charging and what to offer clients. Thank you so much!

The workshop was very informative! I really appreciated having the workbook as a tool. The flow of the session (including time to complete the prompts in the workbook, time experimenting with ChatGPT, breaks) was perfect.

You do a GREAT job keeping us engaged, present, and learning. I feel like you truly want us to succeed so you are generous with your support, encouragement, and information sharing.

This was the best 2-1/2 hours spent learning!

Workshop Agenda
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Welcome & Introductions

Strategies to convert audience members to leads and clients

Using ChatGPT to draft your speaking proposals

Where to find places to speak and how to pitch

Optimizing your LinkedIn profile and speaker page to attract speaking invitations

Speaking fees, what to charge, and how to negotiate

What Clients Have Said:

Teri DeLucca-med
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I learned the business side of public speaking and have submitted proposals and pitched my talks and have had 2 paid speaking events now, totaling $10k.

I launched my speaker page and it is going really well. I have more events coming up!

— Teri DeLucca, EdD, Owner of Education Training Company

Angela-Hosking-Headshot-circle
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I'm a numbers person when it comes to investing in myself and here is the ROI I can share:

I booked 8 paid speaking engagements in one year and my average speaking fee was 5x more than it was prior to going through the program. I filled a workshop using their selling techniquesmaking multiple four figures in tickets.

— Angela Hosking,
Founder of Her One Tribe, Speaker, Workshop Facilitator, & Author

Michelle Gyimah
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I've always known that working on my speaking skills was a key part of my business that I needed to invest in. I've spent years listening to Carol's podcast.

The benefits from working with Speaking Your Brand have been immense. I've booked several paid talks.

— Michelle Gyimah, Speaker & Workshop Facilitator on the Gender Pay Gap in the U.K.

MaureenTaylor
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Working with Speaking Your Brand absolutely changed my business. More bookings and higher fees, plus clients now say ‘yes’ without a pause.

—  Maureen Taylor, The Photo Detective®

Meet Your Coaches

Carol Cox
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Carol Cox is the founder and CEO of Speaking Your Brand® and host of the Speaking Your Brand® podcast.

Carol speaks on thought leadership; women in politics & the public sphere; and values-based communication. During election seasons, she serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Carol has a Master's degree in History and lives in Orlando, FL.

Diane Diaz
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Diane Diaz is our lead speaking coach with Speaking Your Brand® and co-facilitates our group programs.

Diane speaks regularly on personal branding, LinkedIn strategy, and women's empowerment. Diane has an extensive background in marketing and branding and is also an Ironman triathlete. Diane has a Master's in Business Administration and lives in Orlando, FL.