432-SYB-AI-Impact.mp3: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Carol Cox:
I will impact and is already impacting your business and career. Here are four innovative ways to think about it. On this episode of the Speaking Your Brand podcast. More and more women are making an impact by starting businesses, running for office and speaking up for what matters. With my background as a TV political analyst, entrepreneur, and speaker. I interview and coach purpose driven women to shape their brands, grow their companies, and become recognized as influencers in their field. This is speaking your brand, your place to learn how to persuasively communicate your message to your audience. Hi there and welcome to the Speaking Your Brand podcast. I’m your host, Carol Cox. I’m going to do a few episodes related to AI because it has become a game changer in my business. Truly it has, especially this year, and this is well beyond using ChatGPT, which of course I use. But this is about thinking about my business and my content in an entirely new and innovative ways. I’m going to share some of that with you today, as well as in next week’s episodes. Whether you’ve been using AI tools like ChatGPT for a while, or you’re just tiptoeing into it, or you’re not really sure if I has a place for you in your business or the work that you do. This episode, I promise, is going to give you a lot to think about. No matter what your business or job is, no matter what industry you’re in, no matter what your business model is, AI is going to impact you, and it most likely already has, even if it’s not apparent to you that it is AI.
Carol Cox:
Now, you may not be a graphic designer or a copywriter or a software developer. Those jobs clearly see the impact that AI is having on them. Even if you’re a coach or a consultant, or you work in health care or HR or finance or fitness, I will impact you. Now, if you do run your own business and say you are a coaching or consultant or strategist or some type of service provider, perhaps you’ve noticed that your social media posts don’t get as many views or as much engagement as they used to. A few years ago, if you have a podcast or a YouTube channel, perhaps you’ve noticed it’s harder to get or retain your audience. Maybe you’re getting less traffic to your website. All of that is because of I. Why? Because it’s now easier than ever to create content. And lots of people now are creating content, not just AI generated content, but using workflows to create content more quickly, which means there’s just more content everywhere. More social media posts more. Podcasts, more YouTube videos. There’s also now this is not related to AI. More well-known names are starting to get into podcasting because they see that’s where people are spending a lot of time. I know I’ve been listening to new podcasts that have launched recently by Monica Lewinsky, Meghan Markle, Nicole Wallace, Amy Poehler.
Carol Cox:
So that is also taking people’s time. And SEO is changing because of things like Google’s AI overviews and people using ChatGPT to get answers to things instead of using Google Search. Now side note this is why I say public speaking is a great way to build your brand and your business, because you have a captive audience who is sitting there in front of you, listening to you, and you’re building trust and rapport with them. You don’t have to rely on algorithms in order to reach them. But for this episode, I’m going to share with you four for ways to think about AI and what you can do to take advantage of what AI is making possible. There are so many incredible opportunities for things that you can do with your marketing, your business, and your visibility. I saw a post just a few days ago by Mustafa Suleiman, who’s the CEO of Microsoft AI, and he said brand is going to matter more than ever. He was referencing that people can now create content so easily. I can spin out content literally in seconds. And so that’s why your brand is going to matter more than ever, that trust that you’ve built with your clients and your audience. This is also why your intellectual property is so valuable. Your frameworks, your methodologies, your content, your signature talk. All those speaking engagements that you do, either a podcast and videos that you create or Your podcast that you go on as a guest.
Carol Cox:
All of that really matters to build that trust and connection with your audience. Now, at the end of this episode, I’m going to share with you something that I’ve just done why I decided to do this, how I did it literally in one day, and how you can do this as well. Now, if you’re new to speaking your brand, welcome. I’m a former software developer and tech company founder, and I started speaking your brand, this business, ten years ago and this podcast eight years ago when ChatGPT launched at the end of 2022. The tech side of me could not resist. And so I’ve been integrating AI into so much of what I do as speaking your brand, because I know how powerful it can be. Now, I know it can be hard to figure out what to do. There are so many different AI tools, so many people talking about AI. So I’ve created a live online program called Automate and Amplify with AI. You get time with me, and I’m going to show you how I’ve built automation workflows with AI and without AI that you can use right now in your business operations and in your marketing and in your content production. This isn’t wish casting or theory about AI or just simple ChatGPT prompts. They are complete automation workflows that I’ve built and I use every single week in my business.
Carol Cox:
As I like to say, let AI handle the computer work so you can focus on the human work that only you can do. I want you to step into your role as a thought leader and as a human focused entrepreneur, not the technician who is constantly stuck doing all of these things on your computer. So that’s what we’re going to do together. It’s a four week program. We have live group zoom calls. Plus I’m going to give you all the automation workflows you need and teach you how to make them work for you. No coding skills needed. You do not need to be a software engineer or to be a techie to do this. This is why they’re so powerful. You can get the details and you can apply for this program as speaking your brand. I agree that speaking your brand. Now let’s get on with the show. Here are four ways to think about how you can leverage AI, and how it’s going to change. How you think about your business and the work that you do. Now, these four questions I’m going to pose are from an article by Ethan Malik. He’s a professor at the Wharton School of Business. I’ll link to this original article from him in the show notes. This came out a couple of years ago, but since he posted that article, I’ve been really thinking about these four questions and changing how I think about the business of speaking your brand and our business model to leverage AI.
Carol Cox:
So here’s the first question. What useful thing that you do is no longer valuable. What useful thing you do is no longer. Valuable. And he goes on to say, I doesn’t do everything well, but it does some things very well. For many organizations, I is fully capable of automating the tasks that used to be an important part of your organizational identity or strategy. I comes up with more creative ideas than most people, so your company’s special brainstorming techniques may no longer be a big benefit. I can provide great user journeys and personas, so your old product management or marketing approach is no longer a differentiator. Getting a sense of what I can do now and where it’s heading, will allow you to have a realistic view of what might soon be delegated to AI. So what useful thing you do is no longer valuable. So here’s how I would answer that question for speaking your brand. Something that we used to do that is no longer valuable or that is easily done by AI, is helping clients create their speaking proposals. When you submit to speak at a conference or you pitch someone to speak at their event, typically you create a speaking proposal that has your title, the description of your presentation, your learning objectives, your takeaways, and so on. Chatgpt is fantastic at writing speaking proposals. You can even give it a whole bunch of information about that particular conference, and it will customize a proposal for you.
Carol Cox:
So we used to teach our clients here’s what a speaking proposal structure looks like. Here are examples of our own speaking proposals. And then we would give them exercises to have them write their own. And then we would give them our feedback. I can do that even better than faster than we can. So that is something that we used to do that no longer has the same value. The other thing is just answering kind of basic questions about public speaking, maybe like foundational 101 questions about public speaking. And these would be things that maybe people used to do a Google search for. But you know, you do a Google search for how can I reduce my nerves and public speaking, or how can I pitch myself to speak at a conference and you get a whole bunch of websites and blogs, and it would be hard to sift through them all. So a lot of times it would be easier just to find a coach and ask that question too. But now, of course, ChatGPT and similar tools can answer that question very comprehensively and ironically. I’ve been talking about this idea of escaping the expert trap since 2020. So before ChatGPT came out and when I talked about it back then, it was about stepping into thought leadership that your audience doesn’t just want information, they don’t want an information dump from you.
Carol Cox:
They want a transformation. They want to understand what that vision is that you hold and how they can get there as well. Well, now I is the ultimate expert. People can get answers within seconds to basically anything that they have. So this is why your thought leadership and your frameworks and your brand are more important than ever. And that’s why we work with you to create this foundation and our Thought Leader Academy online program. So this is an example of a thing that we used to do that is no longer as valuable. Speaking proposal’s answering 101 public speaking questions. But what we do that is just as valuable, if not more valuable than it ever has been, is helping you create your thought leadership, your framework, and your signature talk. Question number two what impossible thing can you now do? So this is the flip side of that first question is that you can now do things that were impossible before. So here’s Ethan Malloch. He explains it this way, which is having an infinite number of interns or assistants get you. How does giving everyone a data analyst, a marketer, and an advisor change what is possible? So if we think about for speaking your brand, we work with our clients in a one on one VIP day to map out their signature talk using our signature Talk Canvas framework. We’ve done this hundreds of times with our clients and for ourselves. What a possible thing can we now do? We can take a client’s signature canvas, with their permission, of course, and create multiple assets from it.
Carol Cox:
Literally within seconds we can have it generate a speaking proposal, social media, post video scripts, copy further a website, and so on. Now we could do that before, but it would be time consuming to go and do all those things. Now literally we can press a button and have it done. So think about for your own work and your business. What impossible thing can you now do? Question number three. What? Can you move to a wider market? Or democratize? So think about how can you. Democratize what you do and buy democratize media. How can you let more people in to. What you do. For example speaking your brand. Our services are high touch. They’re premium services. And so we’re limited with the number of people who have the budget and the means to work with us. But we still want to help so many, especially women out there. Step into thought leadership, create their signature talk, and get that clarity and confidence to go out there and pitch for speaking engagements and step onto stages. Now, here’s how Ethan Malik describes this question about how can you move to a wider market or democratize. He says. Prior to AI, companies were often advised to put their effort into servicing their most profitable customers. But I has greatly changed the equation. Services and approaches that were once expensive to customize have become cheaper.
Carol Cox:
For example, prior to AI strategy, consulting firms would only work for giant clients for large fees, but now they may be able to offer effective advising to a much wider range of businesses at lower cost. Another example he cites is custom tutoring and mentoring. So here is speaking your brand. As I mentioned earlier. When we work with clients to create their signature talk, we do that in a one on one VIP day high touch premium service. But I’m now building what I call chat CIB. So like ChatGPT but chat speaking your brand chat CIB to be able to provide you with a DIY service so you can use our specially trained AI application that’s trained on all of speaking your brand podcast content, our training content, our frameworks and it will walk you through creating your talk from beginning to end, using our methodology and everything that it knows about how we put together great talks, talks that have millions of views on for Ted, talks that are for international keynote speakers, for business presentations. So we’re democratizing access to what we do by creating this DIY service. And I’ll be talking more about that in upcoming episodes. So question number three, how can you move to a wider market or democratize what you do? Question number four what can you personalize or move up market? Ethan Malik explains it this way. At the same time, your organization’s capabilities have increased.
Carol Cox:
If you were once a small marketing firm, you can use AI to punch above your weight and offer services to elite clients that were once only available for much larger firms with giant context windows and fast Answers. Every customer being able to have a personal AI agent who knows their preferences and previous interactions with the company and communicates with them according to their preferences. Figure out the most exciting thing you can do and see if you can make it happen. Oh, I love that call to action that he says there. Figure out the most exciting thing you can do and see if you can make it happen. So what I just described with chat CIB, that DIY service that is definitely going to keep, we’re going to keep expanding what it can do. I have so many ideas for it. I can’t wait for you to see it so that I will be coming in the next few months, so stay tuned for that. But here’s something that I’ve also created and this idea of what can you personalized. So as you know, for this Speaking your Brand podcast, I’ve been doing it for over eight years. This is episode number 432. So I have a lot of podcast content. Now it takes me about a half a day a week, so about four hours a week to produce one episode. So that is everything from coming up with the idea, creating the outline, recording it, editing it, putting together the show notes, the blog, the graphics, putting it in the podcast host, all of those kinds of things.
Carol Cox:
And if I have an interview with a guest and part of that four hours, then instead of me doing the solo recording, is the guest recording. So between myself and my team members, that is about four hours or so worth of time for one episode. What I have just launched is a companion podcast to speaking your brand called Confident Speaker. You can find it in Apple Podcasts or Spotify. Search for Confident Speaker. I’ve also included a link in the show notes. This podcast called Confidence Speaker is 100% I created. It is incredible. This is one of the things that I’m going to show you in that automate and Amplify with AI online program that I’m running, because you can do this as well. Now, I’m very transparent on the Confidence Speaker podcast that it is AI generated. But here’s why I did it, because they’re very short episodes, about 3 to 5 minutes in length, and they address one specific question somewhat. It would have the challenge with Speaking Your Brand podcast having over 400 episodes is that when someone finds the podcast, they have to go and find the episodes that they are looking for. So whether it’s about speaking fees or speaking proposals or confidence or their signature talk or figuring out their idea, they have certain questions in their mind.
Carol Cox:
But then they have to figure out, out of all those episodes, where to get the answer. The other challenge is that because I’ve been doing this podcast for so long, I feel like I’ve just talked about storytelling or I just talk about nerves and confidence, but it’s been a year, or sometimes it’s been two years since I’ve addressed that topic directly. So again, people who come to the podcast now may not find those episodes. That’s the way I created the Confidence Speaker podcast, because it’s short episodes that are about a specific question. The Confident Speaker podcast has been trained on all of my Speaking Your Brand solo podcast episodes, and on the Speaking Your Brand IP and frameworks. Openai API ChatGPT writes the script, writes the show notes. I send it to 11 labs, which is a software where I have professionally cloned my voice based on my podcast audio. 11 labs creates the the audio file. So my voice clone reading the script that was written by OpenAI and then it puts it all together, sends it to my podcast host, and then I will review it. So it’s in draft mode, I review it, make sure everything is good, I listen to the audio and then I publish it. I want you to go listen to a few episodes and it is eerily good. Of course, there’s a few places where if I, the human, were doing it, I would pause a little bit more or I would have a sometimes, you know, maybe a sentence or two runs together a little bit tighter than I would do it, but it really does sound like me.
Carol Cox:
So now these are on demand podcast episodes that I, human Carol, don’t have to spend time creating, but I’m providing so much value to the people who are finding that because they can get their answer quickly, and not just a generic ChatGPT answer, but an answer based on my years of experience in public, speaking on TV and working with clients. The other thing you can do is that if you are looking at the Confident Speaker podcast and you don’t find an episode that is related to the question that you have, you can send an email to On Demand at Speaking your Brand. Com again, that’s on demand all together as speaking your brand. Com send the question that you have like what is a signature talk. Or how should I structure my signature talk or how much should I charge to speak. Whatever your question is. And it will generate an audio of my voice clone, giving you my advice, giving you my answer again, trained on all of my speaking your brand content. So that is a way that I’m personalizing something and doing something that’s exciting that has never been possible before. Let me give you a recap again of those four questions to think about. What useful thing you do is no longer valuable.
Carol Cox:
What impossible thing can you do now? What can you move to a wider market or democratize? And what can you upmarket or personalise? This is why I’m so excited about my Automate and Amplify with AI live online program, because I’m going to help you assess those four questions for your business. I want you to get out of the expert trap of doing a bunch of admin tasks of the content creation hamster wheel. I want you to do the human work and let AI in there. Robots do the computer work. You’re going to get my automation workflows. The ones that I’m using right now. These are not old. And every week I’m going to share with you what I’m building right now. And I’m going to show you and teach you exactly how to do this yourself. And I’m going to answer all of your questions along the way. I really want to save you time, to free you up for the other activities that you want to be doing. So again, you can get all the information and apply at speaking your brand AI. Again, that’s speaking your brand AI. And the next episode I’m going to share with you more specifics about how I’m using AI to power my business in operations, marketing, and revenue. So if you don’t already follow the Speaking Your Brand podcast, make sure to hit Follow in Apple Podcast or Spotify and share this episode with a friend or colleague. Until next time, thanks for listening.
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