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In a busy world, you need to create a powerful brand that breaks through the crowded marketplace with a meaningful message and a story that sells. We can help.
Branding & Messaging
No more wasted time & effort on mass marketing messages to the wrong people. Craft your unique brand statement & core message for your web & marketing copy to attract the clients you want.
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Presentations & Speaking
Become the go-to expert and thought leader for your topic and grow your business, personal brand, and network with a powerful & persuasive presentation that engages your audience using story arc.
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Does this struggle sound familiar?
→ You have pages and pages of notes and ideas for your business and your brand, but aren’t sure how to create a coherent message or what to focus on next?
→ You’re talking to potential clients, either one-on-one or in presentations, but at the end they aren’t exactly clear on what you do and why you’re best suited to help them?
→ You’re getting frustrated and exhausted from putting out me-too marketing messages and not getting the results you want?
I’ve experienced all those things and, to be honest, it sucks. It sucks away your energy, your focus, your creativity, your motivation, and your money. You start to doubt why you’re even doing this, especially when you inevitably compare yourself to others and the success they’re having in their businesses.
In a busy world, you need to create a powerful brand that breaks through the crowded marketplace with a meaningful message and a story that sells.
Here’s what works:
You need to first identify and define your one core message.
Not your slogan or tagline. Not your elevator pitch. (Those will come later.)
I mean what drives you deep inside, what has shaped how you look at the world, what has driven you throughout your entire life, from when you were a kid to now.
Why does this matter for your business? Because this is the foundation that everything else sits on top of.
Once you have your core message, you can base your business and marketing on it for the next 10 years, no matter what you’re selling and no matter what hot new channel comes after Twitter and Instagram and Facebook.
You’ll be much more targeted with your web copy, marketing and presentations, and you’ll know what kinds of content and products to create and for whom. No more wasted time, effort, and money putting out mass marketing messages to the wrong people.
It’s hard (I would say impossible) to do this by yourself, in your own head. This is where I come in.
“Carol helped me to turn a presentation from one I was just hoping to get through to one that I was proud to deliver. She took what I had written, gave me structure for it and helped me punctuate it with real stories – ones that helped me connect to my audience. By the end of just one session I felt really confident with what I was there to do and instead of feeling nervous or stressed prior to my talk, I felt relaxed and excited that I was putting myself out there in a way that was authentic to who I am.”
Lisa Princic, Business Strategy Coach
I’ll Go First: My Core Message
I created Speaking Your Brand to provide you with the coaching, strategy, and support you need to take your story and your craft and turn it into a compelling message, whether it’s web copy or a presentation, that provides immense value to your audience.
I believe that as high-performing women we change the paradigm, the perception of ambitious women, by more of us actively and visibly pursuing bigger, audacious goals, raising our voices and sharing our stories about what really matters – on stages, in boardrooms, in our businesses, in the media, in our families – so others can learn from our journeys, see themselves in ours, and become leaders in their own companies and communities.
We need more women to lead because, frankly, our world won’t survive without us stepping up and taking the reins – and we need the tools, support, and confidence to do so.
This has been my core for my entire life: from when I was on the debate team in high school and would give speeches about saving the environment, to getting a Master’s degree in women’s and gender history, to being elected chairperson of my county’s Democratic Party when I was only 30 years old precisely because of my passion and my commitment to a cause greater than myself, to being a political analyst on TV news, to starting two technology businesses.
Many of my clients are women business owners and upper-level executives who know what it’s like to have been in business environments that don’t value or appreciate their contributions, and to have seen their efforts to blaze new trails be ignored or squashed.
Now they’re ready to get clear on their core message and create a coherent and impactful brand to support their new ventures and empower others in a transparent and transformational way to change the experience of women at work and in leadership.
Are you one of them? Get in touch.
“I am so grateful for Carol’s expertise and coaching in crafting my signature talk for a national conference in my industry. If I hadn’t worked with Carol, I would have been writing my slides on the plane and reading them as I spoke. Instead I was able to stay ahead of the curve, craft my talk and slides well in advance and deliver a well received presentation. The icing on the cake was being asked to speak at another (larger) conference this year by one of my audience members. I also gained several new coaching clients from this one speaking engagement.”
Natalie Eckdahl, Founder of Biz Chix